 | |
| Country | United States |
|---|---|
| Broadcast area | United States |
| Headquarters | Fort Worth, Texas |
| Programming | |
| Language(s) | American English |
| Ownership | |
| Owner | Great American Media |
| Sister channels | Great American Family |
| History | |
| Launched | October 1, 2014 (2014-10-01) |
| Former names | Ride TV (2014–2021) GAC Living (2021–2022) Great American Living (2022–2023) |
| Links | |
| Website | www |
Great American Faith & Living is an American cable television network owned byGreat American Media, who also operatesGreat American Family. The channel primarily broadcastswesterns and lifestyle programming.
Established in 2014 asRide TV, the network was originally focused onequestrianism. After being acquired by Great American Media, the network relaunched asGAC Living and refocused on lifestyle programming targeting thesouthern U.S.—effectively assuming the former format ofGreat American Country after it was relaunched as GAC Family.
The channel originally launched as Ride TV, a high-definition channel focused on the non-racing aspects ofequestrian sports,horses, and the associatedlifestyle.[1] Ride TV was stated to be targeting both a rural, "Heartland" audience and a wider general audience, with an executive explaining that "horses are universal. Everyone recognizes the beauty and the power of this animal. We try to cater to anyone who gets that feeling when they see a horse running."[2]
On June 8, 2021, it was announced that both Ride TV andDiscovery Inc.'sGreat American Country would be acquired by GAC Media, an investment group led byTom Hicks and formerCrown Media Holdings CEOBill Abbott.[3]
In August 2021, GAC Media announced that Great American Country and Ride TV would be relaunched asGAC Family and GAC Living on September 27, with the GAC initials re-backronymed to stand for "Great American Channels".[4] GAC Living will focus on non-scripted lifestyle programming pertaining to theAmerican South (with GAC Family shifting to a family-oriented general entertainment format akin toHallmark Channel), effectively assuming GAC Family's previous format.[5]
In July 2022, GAC Media announced that GAC Living would be renamed Great American Living on August 20, 2022, as part of their corporate rebranding as Great American Media.[6]
On October 9, 2023, Great American Media announced that the channel would rebrand again as Great American Faith & Living, with plans to increase its synergies with co-owned streaming serviceGreat American Pure Flix by adding more faith-based programming.[7]
The channel's schedule currently consists primarily ofwesterns and lifestyle programming.
Its schedule was originally focused on horse sports such as equestrian,rodeo, andbull riding (such as thePBR Velocity Tour), purposefully excluding horse racing, whose niche was already filled by theTVG Networks. The channel has also produced original series, such asCowgirls (a documentary-style series following women in rodeo) andThis Old Horse (a documentary series chronicling notable horses, which was described as the network's equivalent toESPN's30 for 30 franchise).[2]
In October 2021,Frndly TV reached a carriage agreement for GAC Family and GAC Living.[8]
In November 2021, GAC Media reached a deal withPhilo to add GAC Living and GAC Family.[9]