Frosted Flakes orFrosties is abreakfast cereal, produced byWK Kellogg Co for the United States, Canada, and Caribbean markets and byKellanova for the rest of the world,[a] and consisting ofsugar-coatedcorn flakes. It was introduced in theUnited States, in 1952,[1] as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.
Generic versions, such asstore brands, are also available. Unlike many cereals, such asCheerios,Shreddies andRice Krispies but likeCorn Flakes andRaisin Bran, the name “Frosted Flakes” is so generic that it cannot be trademarked, and thus it often shares its name with competitors.[2]
Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for saying the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" being drawn-out). Tony the Tiger was originally voiced byDallas McKennon, butThurl Ravenscroft voiced him for more than 50 years until his death in 2005. Tony was later voiced (in Canada and the US) by former professional wrestling play-by-play announcerLee Marshall[6] until his death on April 27, 2014.[7] After Marshall's death, he was replaced withTex Brashear. In the UK,Tom Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a redbandana on all Frosted Flakes cereal boxes.
Kellogg's was a major sponsor ofAdventures of Superman throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's starGeorge Reeves are available on the DVD release of the series' first season.
Frosted Flakes is a sponsor of Challenger Sports British Soccer Camps.[8]
From the mid-1990s to the mid-2000s, Frosted Flakes was a sponsor of children's programming onPBS, includingSagwa,Dragon Tales andBarney & Friends.
Toffee Flavoured Frosties, Frosties with the taste of toffee, calledFrosties Caramel inEurope (Tony -New Kelloggs Toffee Flavoured Frosties, an explosion of toffee taste, for a limited time only, they're gr-r-reat!). Limited time only.
Frosties Chocolate, Frosties with the taste of chocolate (Tony -New Kelloggs Frosties Chocolate, discover the dark side!). Discontinued.
Frosties Tiger Power, Frosted shredded wheat that is similar to Wheats cereal. Discontinued.
Frosties Turbos, Frosties with chocolate lightning bolts. Discontinued.
Reduced Sugar Frosties, Frosties with a third less sugar than regular Frosties. Discontinued.
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