Free City is anonline game[8] developed by Soonami Studios. Its "players"—people inreal life—wear sunglasses and spend their time fighting each other and causing mayhem. Thenon-player characters (NPCs) accept the chaos while living out their scripted lives, unaware that the world they live in is a video game. These NPCs include Guy, who works as a clerk in Free City's bank with his best friend, security guard Buddy.
Unemployed software developer Millie Rusk playsFree City to find proof that Soonami stole the source code from the concept game she developed,Life Itself, which included novelartificial intelligence (AI) techniques for its NPCs. Her friend and co-developer Walter "Keys" McKey is reluctant to help, as he now works in technical support at Soonami. Millie'savatar "MolotovGirl" catches Guy's attention by singing his favorite song, "Fantasy". Guy then begins to deviate from his programming, accidentally shooting a player robbing the bank, and leaving with the player's sunglasses.
Believing Guy to be a hacker disguised as an NPC, Keys and his coworker Mouser unsuccessfully try to ban him from the game. Accessing the players' view of the game, Guy visits new areas and meets Millie atvlogger Revenjamin Buttons' stash house, where they attempt to steal evidence leading to her source code. Believing Guy to be anovice player, she advises him tolevel up. Guy rapidly progresses through the game by completing missions benevolently, standing out from other players and becoming a worldwide sensation known as "Blue Shirt Guy".
As Keys realizes that Guy truly is an NPC, other NPCs that Guy interacts with also begin to develop self-awareness. However,Free City 2 is due to release in 48 hours and will replaceFree City, terminating all of its NPCs. Millie tells Guy the truth about his existence, but he becomes distraught and breaks off contact. Guy eventually realizes that there is something more to an NPC's existence, and goes with Buddy to get the evidence Millie wanted from Buttons, who accidentallyglitched through the edge ofFree City's map and discovered an older build ofLife Itself, recording avideo clip in the process. Guy's popularity threatens the plans of Soonami's CEO Antwan Hovachelik to launchFree City 2, so he orders a server reboot which resets Guy's memories. Guy regains his self-awareness when Millie kisses him.
Guy recalls the location of an island containing remnants of theLife Itself build and they attempt to reach it before theFree City 2 launch wipes all old content from the servers. Guy even rallies the NPCs who are now on strike from the game. Antwan fires Keys, has every player removed fromFree City, and sends an unfinished but extremely powerful Guy-resembling character named Dude into the game to stop Guy. Initially overwhelmed, Guy then puts his sunglasses on Dude, distracting him, and proceeds to the island. Furious, Antwan begins smashing the game'snetwork server racks with an axe in a last-ditch attempt to stop Guy, erasing Buddy and much of the game world, while firing Mouser after he soon realized that he did steal Millie's code. Before he can destroy the final server, Guy managed to reach the island and Millie offers a deal to drop the copyright infringement lawsuit and surrender theFree City franchise's profits to him in exchange for her creation. Antwan agrees to her terms, believing she made a bad deal.
Sometime later, sales forFree City 2 slip because ofbugs in the code andlagging online play. An embattled Antwan is in the crosshairs, but claims he is a victim of circumstance. Millie salvages her code and along with Keys and Mouser, releases theindie gameFree Life, which includes Guy, Dude, and the other NPCs fromFree City. Guy reveals to Millie that his code is actually a love letter to her from Keys: during the development ofLife Itself, Keys had encoded what he knew about her tastes into an AI routine in the game, which was eventually incorporated intoFree City, explaining why Guy felt drawn to MolotovGirl. After Millie leaves the game, she and Keys kiss. Meanwhile, Guy and Dude reunite with Buddy, whose AI algorithm was reconstructed.
Ryan Reynolds as Guy / Blue Shirt Guy, a bank teller andnon-player character (NPC) inFree City who is initially unaware that he is a video game character.
Reynolds also provides the uncredited voice andfacial motion capture for Dude, an incomplete muscular version of Guy with a blue shirt tattoo on his chest that was made forFree City 2. Dude is physically portrayed bybodybuilder Aaron W. Reed.[9]
Jodie Comer as Millie Rusk, a player and unemployed software designer looking inside the game for source code to her original gameLife Itself, which she co-developed with Keys.[10] InFree City, her avatar is MolotovGirl. Comer wore a short dark-brown wig and used a Southern English accent when portraying MolotovGirl. Comer normally speaks with aLiverpool accent.[11]
Joe Keery as Walter "Keys" McKey, a developer for Soonami Studios' technical support department and aMassachusetts Institute of Technology (MIT) graduate who co-developedLife Itself with Millie. InFree City, his avatar is described as a "dirty stripper cop". Keery had previously worked with directorShawn Levy onStranger Things.
Utkarsh Ambudkar as Mouser, a developer and Keys's coworker at Soonami Studios' technical support department.[12] InFree City, his avatar is a police officer in a muscular rabbit suit.
Taika Waititi as Antwan Hovachelik, the ruthless, narcissistic, and faux-polite founder and CEO of Soonami Studios who stole the source code forLife Itself to makeFree City with plans to have it entirely replaced withFree City 2.[13][7]
Channing Tatum as Revenjamin Buttons, an avatar inFree City who owns a stash house that Guy and MolotovGirl try to break into to obtain incriminating data involvingLife Itself.
Matty Cardarople as Keith, a 22-year-old gamer who playsFree City as Revenjamin Buttons.
Recurring NPCs inFree City includeBritne Oldford as Missy, abarista;Camille Kostek as thebombshell that was originally associated with Revenjamin Buttons and bank robber #3 before befriending Missy; Mark Lainer as a bank hostage who always has his hands up; Mike Devine as Officer Johnny, apolice officer that Guy knows; Sophie Levy as a big city dreamer; Vernon Scott as the manager of the bank that Guy and Buddy work at who would get attacked by bank robbers as part of aFree City bonus; Naheem Garcia as Joe, a convenience store owner whose store is always robbed by the players while being thrown through his window; Anabel Graetz as Phyllis, an elderlycat lady who needs help finding her cats; Ric Plamenco as an ice creamvendor in the part ofFree City where no quests are; Kenneth Israel as abusinessman; Michael Malvesti as a newsstand vendor;Michael Tow as a man who quotes "looks like rain"; Colin Allen as a shoe store clerk; and Bob Gilliam as anews anchor at FCNN (short for Free City News Network).
Soonami Studios' staff include Jonathan De Azevedo as Jonathan, the loyalpersonal assistant of Antwan; Destiny Claymore as one of the artists at Soonami Studios who develop Dude; Minh-Anh Day as a Soonami Studios employee who informs Antwan that no retailer will carry their bloody zombie video game due to concerns about its nature; and Jose Guns Alves as a Soonami Studios security guard.
Other voice roles in the film includeHugh Jackman as a masked avatar in an alley (physically portrayed by Patrick Vincent Curran) who MolotovGirl gets the location to Revenjamin Buttons' stash house from,Dwayne Johnson as bank robber #2 (physically portrayed by Owen Burke) whom Guy accidentally shoots while trying to claim his sunglasses,Tina Fey as Keith's mother (physically portrayed by Regina Taufen) who was vacuuming in the background, andJohn Krasinski as a silhouetted gamer (physically portrayed by Rosario Corso) who comments about Guy and the NPCs alongside the previously mentioned gamers and streamers.[19][16]
In August 2016,Matt Lieberman spent three weeks writing the first draft of thespec script forFree Guy.[20] This was sold and entered development at 20th Century Fox prior tobeing acquired byThe Walt Disney Company.Free Guy is one of the first Fox films to continue production under Disney's ownership, as well as under the studio's new name of20th Century Studios.[21] DirectorShawn Levy originally passed on the script. After he was introduced toRyan Reynolds by a mutual friendHugh Jackman (whom Levy directed inReal Steel and Reynolds costarred with inX-Men Origins: Wolverine), Levy and Reynolds decided to work onFree Guy after rereading it together.[3] Reynolds, who also produced the film, said, "I haven't been this fully immersed and engaged in something sinceDeadpool."[21] Levy had previously been attached to the filmUncharted, an adaptation of thevideo game series of the same name, before he left to makeFree Guy.[22]
Levy decided to hire production designerEthan Tobman over other candidates with more feature film experience after being inspired by the energy he brought to the project. Together they created a visual bible laying out the rules for their video game world. To split the real world from the in-game look they specified colors, lenses, composition and framing, camera movement, and other details.[22] Levy found it liberating to be influenced by other games and films but not required to make a direct adaptation of an existing franchise.[22] Tobman said the film's game-world design drew primary inspiration from games likeSimCity,The Sims andRed Dead Redemption 2, while also acknowledging thematic inspiration fromGrand Theft Auto andFortnite.[8] In order to help Reynolds fully tap into his Guy character after Deadpool, Levy suggested that he tap into his Canadian background and act very friendly, full of joy, a typical Canadian citizen. He also found inspiration in Peter Sellers' role inBeing There and Will Ferrell's role inElf because they played characters who were similar to Guy's character being simple-minded.[30]
The film features several weapons from other video game and film franchises, including theScorpion fromHalo: Combat Evolved, a Mega Buster fromMega Man, alightsaber fromStar Wars, one ofFortnite's pickaxes, thegravity gun fromHalf-Life 2, the portal gun fromPortal, as well asCaptain America'sshield andHulk's fist from theMarvel Cinematic Universe. When the film was acquired by Disney, which owns theMarvel andStar Wars franchises, the filmmakers made a request to use iconic weapons from those properties, and were granted permission to use everything they requested.[16][8][22] The cameo byChris Evans was suggested by Reynolds' wifeBlake Lively.[31] Levy contacted Evans, who was already in Boston shootingDefending Jacob and asked if he would come by for ten minutes, and he agreed.[32]
The film's score was composed byChristophe Beck.[33] Portions of the film's score are sampled from the Disney animated short filmPaperman, which Beck had previously scored. Levy had originally intended to use the song "Your Love" bythe Outfield, but Reynolds suggested using "Fantasy" byMariah Carey instead.[16] Reynolds talked to Carey about obtaining permission to use it and she allowed them to use the song throughout the film.[34] A cover version of "Fantasy" sung by Comer was also used in the film.[16][22]
When promoting the film in 2019, Reynolds and Waititi joked that it was nice to work together for the first time, pretending that they knew nothing about their previous experience working together on the poorly-received 2011Green Lantern film.[35][36][37] In July 2021, Reynolds released a video onYouTube titledDeadpool and Korg React, in which he reprised his role asWade Wilson/Deadpool from theX-Men film series and Waititi reprised his role asKorg from theMarvel Cinematic Universe reacting to the trailer toFree Guy.[38]
Free Guy was released in the United States on August 13, 2021[41] inRealD 3D,IMAX,4DX andDolby Cinema formats. It was the first film fromWalt Disney Studios during theCOVID-19 pandemic released exclusively to theaters for 45 days before releasing on streaming services.[42] The film was initially scheduled to be released on July 3, 2020, but it was delayed because of the pandemic.[43][44][45] It was then moved to December 11, 2020.[46][47] In November 2020, the studio removed the film, along withDeath on the Nile, from its upcoming release schedule until further notice.[48][49] The next month, the film was rescheduled to May 21, 2021.[50] In March, Ryan Reynolds announced thatFree Guy was delayed to its August date.[51] The film premiered at the Piazza Grande section of the74th Locarno Film Festival in Switzerland in August 2021.[1]
Free Guy was released on digital on September 28, 2021,[52] 45 days after its theatrical release,[53] and was released on4K,[54]DVD, andBlu-ray byWalt Disney Studios Home Entertainment on October 12,[52][55] two months after its theatrical release. It was added toDisney+ andHBO Max in the United States on February 23, 2022.[56][57][58] According toSamba TV, the film was watched by 2.5 million US households in its first five days of streaming on Disney+ and HBO Max.[59] According to the streaming aggregatorJustWatch,Free Guy was the most streamed film across all platforms in the United States, during the week ending February 27, 2022.[60]
Free Guy grossed $121.6 million in the United States and Canada, and $209.9 million in other territories, for a worldwide total of $331.5 million.[4][5]
In the United States and Canada,Free Guy was released alongsideRespect andDon't Breathe 2, and was initially projected to gross $15–18 million from 4,165 theaters in its opening weekend.[61] However, after making $10.5 million on its first day (including $2.2 million from Thursday-night previews), estimates were raised to $26 million. It went on to debut to $28.4 million, topping the box office.[6] The film made $18.5 million in its second weekend, remaining in first. The drop of just 34% marked the smallest second-weekend decline of any wide release of the summer and the second-best of Reynolds' career.[62] In its third weekend, it was beaten by newcomerCandyman, but the film continued to hold well, falling by 27% earning $13.6 million.[63]
On review aggregatorRotten Tomatoes, the film has an approval rating of 80% based on 297 reviews and an average rating of 7/10. The website's critics consensus reads, "Combining a clever concept, sweet, self-aware humor, and a charming cast,Free Guy is frivolous fun."[64] OnMetacritic, the film has a weighted average score of 62 out of 100 based on 51 critics, indicating "generally favorable" reviews.[65] Audiences polled byCinemaScore gave the film an average grade of "A" on an A+ to F scale.[6]
Peter Debruge ofVariety magazine called the film an "at-times unwieldy mashup of multiple-reality blockbusters likeThe Matrix andThe Lego Movie" and said that "Free Guy is a lot of fun, despite the fact that Levy and the screenwriters seem to be changing the rules as they go."[66]Richard Roeper of theChicago Sun-Times lauded both the "perfectly cast" Reynolds and "superb and charming Jodie Comer." Giving the film three out of four stars, he wrote "Thanks in large part to the vibrant, funny, sweet, endearing work by Reynolds and Comer,Free Guy delivers."[67]A.A. Dowd ofThe A.V. Club gave the film a C+ grade and said, "For all its casual mayhem,Free Guy turns out to be a rather cuddly crowdpleaser, a high-concept blockbuster trifle with bubblegum ice cream clogging its circuits." Dowd contrasted the film withThe Truman Show, saying "Reynolds replicates that slightly unhinged Truman Burbank grin but not the desperation behind it."[68] Nick De Semlyen ofEmpire was critical of the film; he compared it unfavorably to 2018'sReady Player One, and said that although it is "eager to please" it "doesn't really hang together, even as you're watching it."[69]
The film ranks sixth on Rotten Tomatoes' Best Science Fiction Movies of 2021.[70]
On August 14, 2021, following the film's successful first-day box-office gross, Reynolds confirmed that Disney wanted a sequel.[84][85] In March 2022, Steve Asbell, president of 20th Century Studios, said a script was being submitted shortly and called the sequel "a fantastic story".[86][87] Comer has expressed interest in returning for a sequel, stating, "I would honestly jump at the chance to be back on a set with all those guys. [The first movie] was such a joyous experience -- so to hear that that may be in the cards sound like a ton of fun."[88]
In September 2023, Levy said the story for the sequel was being revised in response to the filmBarbie. Levy stated, "We are developing a sequel, but the truth is that you now have Barbie that has obviously left a mark about a character in a fictional world who comes to self-awareness. So, we're only gonna makeFree Guy 2 if it's different than the first movie and if it's different from other movies."[89]