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 Ford Lio Ho Motor headquarters as seen in 2013 | |
| Company type | Joint venture |
|---|---|
| Industry | Automotive |
| Founded | 1972; 53 years ago (1972) |
| Headquarters | , Taiwan |
Key people | Chen Wenfang (general manager)[1] Alvin Liu (vice president)[2] |
| Products | Automobiles |
| Owner | Ford Motor Company (70%) Liou-ho Spinning (30%) |
| Website | ford.com.tw |
Ford Lio Ho Motor (Chinese:福特六和汽車) is aTaiwanese-based automaker and the primary dealer of Ford vehicles in Taiwan, formed in 1972. It is 70 percent owned byFord Motor Company.[3] The remaining 30 per cent is owned by investors in the former Lio Ho Automotive Industrial Corporation, which previously assembledToyota vehicles.[4]
The company began operations in 1973, assembling Ford models including theCortina,Escort, andGranada.[5] In 1974 assembly of the Philippine-made Ford FieraAUV began, although sales were slow as it was more expensive than its more comfortable Japanese competitors.[6] In the 1980s, it began assembly ofMazda-based models, such as theLaser (Mazda 323),Telstar (Mazda 626) andFestiva (Mazda 121).[7]
The Taiwan-builtLaser hatchback was exported toCanada in the late 1980s, badged as theMercury Tracer.[8]
Former Ford models unique toTaiwan include the "Ford Tierra", based on the Mazda 323 sedan, later rebadged as the faceliftedFord Laser in other Asian markets, the "Ford Activa", a rebadged Mazda 323 sedan and hatchback, and the "Ford Mondeo Metrostar" which later also sold in China, based on the European Mondeo sedan.[9]
Taiwan-market Ford and Mazda vehicles include locally assembledFord Mondeo,Ford Focus,Ford Fiesta,Ford Escape,Mazda3,Mazda5, andMazda Tribute. Also, all 2007 model year Asia/Pacific (except Chinese and South Korean markets) Ford Escapes are assembled by Ford Lio Ho. The Taiwan-assembled Mondeo is also exported toChina andSaudi Arabia. After the ban on diesel-engined passenger cars was lifted in Taiwan in 2004, Ford Lio Ho became the first local manufacturer to build a diesel car. This was a diesel Focus, introduced in August 2007.[10]
Before Ford divestedJaguar andLand Rover in 2008, and significantly reduced share-holding ofMazda in 2010, the Taiwanese units of these brands were organised under Ford Lio Ho.
| Ford Lio Ho Motor | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinese | 福特六和汽車 | ||||||||||||||||
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Ford Lio Ho Design Technology Centre or Ford Design & Research Centre was built and established by the end of 2002 in Taipei. The Design Technology Centre was in charge of products sold mainly within theAsian Pacific markets includingAustralia,New Zealand,Philippines,Thailand,Malaysia,Singapore,Taiwan,United Arab Emirates,Middle East,Saudi Arabia,Japan,China, andRussia.[11]
Noticeable products include the 2005 Ford Equator Concept which later spawned the Asian PacificFord Escape (ZC),[12]Ford Tierra,Ford Ixion,Ford Mondeo M2000 facelift,Ford Mondeo Metrostar,Ford Escape ZC extensive facelift,Ford Explorer andFord i-Max. With the i-Max being one of the latest products designed by Lio Ho, the Design Technology Centre was shut down due to the one Ford strategy.
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Ford's Taiwanese affiliate, Ford Lio Ho, has been involved in the alliance. Ford Lio Ho makes the Ford Festiva (based on the previous generation Mazda 121), the Ford Laser and the Ford Telstar, as well as commercial vehicles based on the Mazda Bongo.
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