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Flying (magazine)

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Aviation magazine

Flying
Cover of issue 951 (October 2024)
CategoriesAviation magazine
FrequencyMonthly
PublisherLisa DeFrees[1]
Total circulation
(December 2012)
200,737[2]
Founded1927
CompanyFirecrown
CountryUnited States
Based inChattanooga, Tennessee
LanguageEnglish
Websitewww.flyingmag.com
ISSN0015-4806

Flying, sometimes styledFLYING, is anaviation magazine published since 1927 and calledPopular Aviation prior to 1942, as well asAeronautics for a brief period. It is read by pilots, aircraft owners, aviation enthusiasts and aviation-oriented executives inbusiness,commercial andgeneral aviation markets worldwide.

It has the largest paid subscription, newsstand, and international circulation of any U.S.-based aviation magazine, according to its former publisher theBonnier Corporation,[3] and is promoted as "the world's most widely read aviation magazine". It is owned by digital media entrepreneur Craig Fuller.[4]

History

[edit]
See also:Popular Aviation
1928 issue ofPopular Aviation, predecessor ofFlying, which became the largest aviation magazine with a circulation of 100,000.[5]

The magazine first began publishing in 1927 asPopular Aviation soon afterCharles Lindbergh's historictransatlantic flight.[6] It was given the nameAeronautics briefly from 1929–1930 and was changed back toPopular Aviation until 1942, when it becameFlying.

In June 2009,Flying's owner,Hachette Filipacchi Media U.S., sold the publication to the Bonnier Corporation, the U.S. division of theSweden-basedBonnier Group, along with four other magazines:Popular Photography, Boating, Sound and Vision, andAmerican Photo.[6]

In July 2021, digital media entrepreneur and pilot Craig Fuller acquiredFlying from theBonnier Corporation and named the new parent company "Flying Media Group", with plans to expand its digital media platform, including online and mobile applications with a bigger focus on aviation photography, podcasts andstreaming media. The print magazine went quarterly at the start of 2022, starting with Volume 149, issue 1, styled as "Q1 2022".[4]

In 2023, Flying Media Group acquired the aviation magazinePlane & Pilot, with the intention of having the publication focus on thepiston aircraft market. The company also bought outAVweb,AirlineGeeks, andAircraft for Sale as well asKitPlanes.[7][8]

After acquisition of more magazine titles, Flying Media Group changed its name to Firecrown.

Demographics

[edit]

In January 2010, the publication's demographics were:[3][needs update]

  • Male/female: 94%/6%
  • Average age: 49.5
  • Average HHI: $185,900
  • Average net worth: $2,251,000

Contributors

[edit]

References

[edit]
  1. ^"The Evolution of a Legacy Brand".Flying. RetrievedMarch 3, 2022.
  2. ^"eCirc for Consumer Magazines".Alliance for Audited Media. December 31, 2012. Archived fromthe original on April 18, 2014. RetrievedJune 21, 2013.
  3. ^ab"Flying Media Kit"(PDF). RetrievedJanuary 6, 2010.
  4. ^ab"Flying Sold to Digital Media Entrepreneur with Plans to Expand the Iconic Brand". RetrievedDecember 14, 2021.
  5. ^"Again, Mitchell".Time. June 10, 1929. Archived fromthe original on May 21, 2013. RetrievedAugust 26, 2007. "Monthly magazine until this month calledPopular Aviation and Aeronautics. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell."
  6. ^ab"Bonnier Corp. Acquires Five Magazine Brands from Hachette Filipacchi Media U.S." Archived fromthe original on March 29, 2010. RetrievedJanuary 6, 2010.
  7. ^"FLYING Acquires Plane & Pilot Magazine". RetrievedApril 18, 2022.
  8. ^"FLYING Acquires AirlineGeeks".AVweb. August 17, 2023.Archived from the original on August 18, 2023. RetrievedAugust 18, 2023.
  9. ^"Paul Bowen Aviation Photography".Flying. RetrievedDecember 16, 2021.

External links

[edit]
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