The nameFlōra descends fromProto-Italic*flōsā ('goddess of flowers'), itself a derivation from Proto-Italic*flōs ('flower'; cf.Latinflōs,flōris 'blossom, flower').[3] It iscognate with theOscan goddess of flowersFluusa, demonstrating that the cult was known more widely amongItalic peoples. The name ultimately derives fromProto-Indo-European*bʰleh₃ōs ('blossoming').[3]
Flora's festival, theFloralia, was held between April 28 and May 3 and was celebrated with drinking, flowers, and entertainments (ludi).[4] The festival was first instituted in 240 BCE, and on the advice of theSibylline books, she was also givena temple in 238 BCE. At the festival, with the men decked in flowers, and the women wearing normally forbidden gay costumes, five days offarces andmimes were enacted –ithyphallic,[5] and including nudity when called for[6] – followed by a sixth day of the hunting of goats and hares.[7] On May 23 another flower festival was held, theRosalia.[4]
Flora'sGreek equivalent is the nymphChloris,[8] whose myths were assimilated to Flora in mythological narratives (interpretatio graeca). The Hellenized Flora was married toFavonius, the wind god also known as Zephyr, and her companion wasHercules. According to the legend, Flora ran away from Favonius, but he caught her, married her and gave her dominion over the flowers.[9]