Flavored milk is a sweeteneddairy drink made withmilk,sugar,flavorings, and sometimesfood colorings. It may be sold as apasteurized, refrigerated product, or as anultra-high-temperature (UHT) treated product not requiring refrigeration. It may also be made in restaurants or homes by mixing flavorings into milk.
In New England, milk blended with flavored syrups such as chocolate or strawberry in amilkshake machine, is commonly called a "milkshake"; in other parts of the United States, amilkshake always includesice cream or thickeners.
Common flavourings includechocolate,coffee,malted milk, strawberry and banana. Commercial brand flavours includeHorlicks,Nesquik andMilo. Bottled spiced (masala) milk is a popular beverage in the Indian subcontinent.
Australia has the highest consumption of flavored milk in the world, drinking 9.5 L (2.5 US gal) more than the per capita figure for any other country in 2003.[1] It is particularly popular in the Australian states ofSouth Australia andWestern Australia. A 2013Sunday Times article reported Western Australia was the "flavoured milk capital of Australia," with aA$220-million industry, average consumption of 19 liters (5.0 U.S. gal) per person, and more than 40 varieties oficed coffee alone available.[2] Similarly, a 2006Adelaide Advertiser reported South Australia consumed 45,000,000 L (12,000,000 US gal) of flavored milk each year, with 82% of market share held by a single brand,Farmers Union. According toCoca-Cola Amatil, one of the largest bottlers in the Asia-Pacific region, South Australia is the only place where sales of flavored milk outstrip those of cola.[3]
Jamie Oliver, host ofJamie Oliver's Food Revolution, brought attention in the United States to public schools that serve flavored milk in the school cafeterias. Flavored milk advocates claim that many children will avoid the nutrition found in milk unless it has been flavored, with the benefits of milk outweighing a few teaspoons of sugar. Opponents say that with rising levels of obesity and heart disease, flavored milk should be removed from schools and children should be taught to drink plain milk.[4]
A 2018 analysis of more than 90 popular chilled flavored dairy milks revealed that a carton of flavored milk can contain as much sugar as a can of soft drink, with many of the bestselling brands containing more than a day's worth ofadded sugar in a single serving.[5]
Recently, there have been limited new regulations introduced to safeguard children's meals. The latest policy, known as the fourth state-level Healthy Beverage Default law (HBD), aims to restrict sugary beverage options in children's meals. However, it has been found ineffective in reducing children's sugar intake. Despite efforts in various U.S. states like Illinois and Delaware to regulate flavored milk and 100% juice, there are still variations in fat content, size restrictions, and calorie limitations for children.[6]
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