Fenty X Puma (stylizedFEИTY x PUMA;akaFenty Puma Creeper or simplyFenty Creeper),[1] is a fashioncollaboration between Barbadian singer-songwriter and businesswomanRihanna and German clothing manufacturerPuma.[2] Rihanna first partnered with Puma in 2014 as thecreative director andbrand ambassador appearing in advertisements in 2015. In 2016, the debutcolorway collection was launched with alive-streamedfashion show,[3][4] a day beforeKanye West unveiledYeezy Season 4.[5]
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