![]() | |
| Formerly | Fargo Motor Car Company of Chicago (1913–22) |
|---|---|
| Company type | |
| Industry | Automotive |
| Founded | 1913 |
| Defunct | 1978; 47 years ago (1978) |
| Fate | Acquired byChrysler Corporation in 1928, became a brand. Sold toAskam Trucks in 1978, which ceased operations in 2015 |
| Successor | Askam Ram Trucks |
| Headquarters | , U.S. |
| Products | Trucks |
Fargo was abrand oftrucks originally produced in the United States in 1913 by the Fargo Motor Car Company. Dropped in 1922, the name was reintroduced for a line of trucks manufactured by theChrysler Corporation after purchasing Fargo Motors in 1928. Later, Chrysler absorbedDodge and started producing its truck line, so over time, Fargo trucks becamerebadged Dodges, similar to the parallel sale by General Motors of itsGMC andChevrolet truck lines, as well as theMercury truck brand used by Ford in Canada.[1][2]
The modern-day descendant of Chrysler's truck division is now known asRam Trucks.






The first Fargo trucks were built inPilsen, Chicago, by the Fargo Motor Car Company from 1913 until 1922. In 1928, Chrysler bought the business and created their own line of Fargo trucks.[4] Shortly after its creation, Chrysler also bought theDodge Brothers Company, adding Dodge- andGraham Brothers-badged trucks to its product line. From then on, Fargo trucks were almost identical to Dodge models, save for trim and name, and were sold by Chrysler-Plymouth dealers.[citation needed]
U.S. sales of Fargo trucks[5][6] were discontinued in the 1930s and replaced in the US by Plymouth-badged trucks in 1937,[7] InCanada, the name Fargo was used until 1972 for marketing reasons to differentiate the trucks as Chrysler-Plymouth dealer offerings apart from the Dodge trucks sold at Dodge dealers.[citation needed]Fargo trucks were sold worldwide. In 1953, 194 new trucks were registered in Morocco. The total number of Fargo trucks in Morocco in 1953 was 1422.[8]
In 1935, a new designation for vehicles began. The FC3 was the first vehicle with the new name. The F stood for Fargo, the C for the year 1935, and the 3 for the size of the vehicle. The following year was designated with the letter D for 1936.[citation needed]
Listing of Fargo trucks:[citation needed]
The Fargo brand lived longer in a variety of countries under the Chrysler Corporation'sbadge engineering marketing approach.[citation needed]
Manufactured in Detroit at theLynch Road facility, Dodge trucks were also offered under the Fargo (orDeSoto) names in most ofLatin America, while inEurope andAsia, they were mainly built in Chrysler'sKew (UK) plant and sold under either the Fargo or DeSoto badge names.[citation needed]
InArgentina, the make Fargo was used for the pickup D-100 and the D-400,[16] and DP-400[17] diesel truck from 1960 to 1967.
In Australia, both American and British Dodge models, along with locally assembled units, were marketed byChrysler Australia with Dodge, Fargo, or De Soto badges.[citation needed]
Additionally, heavy trucks made in Spain byBarreiros, Chrysler's Spanish subsidiary, including a 38-tonne tractor and rigid four-, six- and eight-wheelers, which were sold in the UK as theDodge 300 Series, were exported to several countries as Fargo vehicles.[citation needed]
The use of the Fargo trademark came to an end in the US when Dodge pulled out of the American heavy truck business in 1976, and finally in 1978, whenChrysler Europe was sold toPSA Peugeot Citroën.[citation needed]
The Fargo brand existed inTurkey for years, and well into the 21st century because Fargo and De Soto light and heavy trucks were made by Turkish manufacturerAskam, with no technical or business connection with Chrysler in its final years.[18] However, Askam was the descendant of Chrysler Kamyon Montaj Fabrikası, founded inIstanbul in 1964, with Chrysler Corp. holding a majority interest. Askam went out of business in 2015, meaning that theLDV Maxus van was the last Fargo-badged (as the "Fargo Fora") vehicle offered in the world.[citation needed]