Fairway Market is an Americangrocery chain founded in 1933 by Nathan in New York City.[1][2] Following years of rapid growth, the chain experienced financial trouble after it was purchased by a private equity firm, and it filed for Chapter 11 bankruptcy in 2016.[3] and again in 2020,[4] when the chain dissolved and all but those four stores were closed.[5] The brand was acquired by theWakefern Food Corporation, whose flagship supermarket cooperative network isShopRite.[6] Four surviving stores continue to be operated by Wakefern cooperative member Village Super Markets,[7][8] including the flagship location atBroadway andWest 74th Street on theUpper West Side ofManhattan.
Sterling Investment Partners, aprivate equity firm inWestport, Connecticut, bought a controlling stake in Fairway Market in January 2007 and expanded the chain in theGreater New York area. Sterling made a $150 million capital investment in Fairway.[9]
In 2011, the chain had revenues of $550 million.[9] It was spun off in anIPO on April 17, 2013, trading under its parent, Fairway Group Holdings Corp., on the NASDAQ under the ticker symbol "FWM".[10] Sterling's push for rapid growth outside Fairway's upscale base on Manhattan's Upper West and East Sides, which led to price hikes and declining quality, has been blamed for the chain's collapse.[5][11]
The original Fairway Market at West 74th Street on Manhattan's Upper West Side was originally a produce shop. By 1997, it had expanded with a café that became a steakhouse at night.[12]
As of 2020, all but five of these Fairway stores have either closed or sold to other retailers, includingAmazon.[8] The sequence of all stores is as follows:
1930s: The flagship store opened on Broadway on the Upper West Side.
1995: Fairway's Harlem store opened in a significantly larger space. This store had a 10,000-square-foot (930 m2) enclosed space, known as the "Cold Room," which contained the store's meats, seafood, dairy products, and beer. Silver coats were available for customers who wished to keep warm while browsing the freezer. Without a bidder after the company's second bankruptcy, the store closed in July 2020.[15]
2001: The company opened its first store outside the city in theLong Island community ofPlainview.
2006: The company opened its fourth store in Red Hook, Brooklyn. In July 2020 this store was sold to Bogopa Service Corporation to be reopened as a Food Bazaar supermarket.[16]
2009: On March 25, Fairway's fifth store opened in theFashion Center shopping mall in suburbanParamus, New Jersey, taking up a majority of the mall's former interior space. This was the first Fairway store located west of the Hudson River and the first location ever to open in the entire state ofNew Jersey. In March 2020, it was announced that the Paramus location would close.[17] The official closing date for the Paramus location was supposed to be May 15, 2020, but it was delayed to the summer of 2020 due to the effects of theCOVID-19 pandemic. It was then replaced by anAmazon Fresh store.[18]
2010: On April 14, Fairway opened a new branch in a formerKmart in theWestchester County village ofPelham Manor, directly across the border withthe Bronx. This became Fairway's third location in theNew York City suburbs and sixth overall.[19] Fairway opened its first Wine and Spirit store adjacent to the market. The second wine and spirit superstore was opened adjacent to the Stamford market.
2010: In November, Fairway's seventh and largest location to date at over 80,000 square feet (7,400 m2) opened inStamford, Connecticut.[20]
2011: Fairway opened a location on theUpper East Side of Manhattan on 86th Street, between Second and Third Avenues.
Fairway also opened a location inDouglaston, Queens in 2011. In July 2020 this store was sold to Bogopa Service Corporation to be reopened as a Food Bazaar supermarket.[16]
2012: In June, Fairway opened its tenth food store and third Wine and Spirits Store inWoodland Park, New Jersey, in a renovated formerPathmark Super Center store. The company closed this location on April 1, 2020, with the location being replaced by anAmazon Fresh market.
2012: In August, Fairway Market opened a 68,000-square-foot (6,300 m2) store in the Roosevelt Raceway Center in Westbury, NY in August 2012. This location was subsequently replaced by a Food Bazaar.
2012: In December, Fairway opened theirKips Bay, Manhattan location on East 30th Street and Second Avenue.
2013: In July, Fairway Market opened their 13th store inChelsea, Manhattan at Sixth Avenue on July 24, 2013.
2014: Fairway Market opened a store in the DSW Plaza inLake Grove, New York, on July 23, 2014. This store was the first Fairway Market location in Suffolk County on Long Island and the 15th food store in the metropolitan area. The company closed the store after only two years.
2017: In January, Fairway opened a store in aGeorgetown strip mall. In March 2020, the store was sold toKey Food for $5 million.[22]
In 2023, Fairway partnered withInstacart to launch a delivery service called Fairway Now that services three stores in the Manhattan area.[23]
In 2024, Village Supermarkets, which acquired Fairway Market in 2020, opened a new store in Old Bridge, N.J. that features departments borrowed from Fairway Market's banners in New York City.[24]
