The company sells external hard drives and online backupsoftware in a bundled product forconsumers,small business users and audio/video (A/V) content creation professionals.[2] The company also hosts the free online digital content management and sharing site, Joggle.[3][4][5][6][7][8]
Fabrik's product lines includeSimpleTech,G-Technology, Joggle and Fabrik Ultimate Backup.
Fabrik was founded as a Web-based software company in August 2005 by formerMaxtor executives Mike Cordano and Keyur Patel. Anaal Udaybabu designed a brand identity for on-the-web storage.[9][10][11][12][13] The following month, the company disclosed the completion of its series A funding of $4.1 million followed by $8 million in series B funding in July 2006 and $14.3 million in February 2007. Then in May 2007, the company received $24.9 million in funding, bringing the total to about $51.3 million in funding.[14][15]
In February 2006, Fabrik partnered with Maxtor (acquired bySeagate in 2005) to develop Maxtor Fusion, anetwork-attached storage (NAS) device built for organizing and sharingdigitalfiles, and in late 2006 the company launched myfabrik.com, which organized and stored digitalmedia online.[16][17]
In February 2007, the company acquired theconsumer business ofSimpleTech, inheriting the SimpleTech product line of external hard drives for consumers and small businesses.[18]
In January 2008, Fabrik acquiredG-Technology and inherited a suite of external hard drives for Mac, creative pro, photography and A/V markets, including FireWire eSATA, USB, SCSI and Fibre Channel storage products.[19][20][21]
Fabrik's acquisitions and the introduction of Joggle at theDEMO conference in January 2008 created four brands: SimpleTech, G-Technology, Joggle and Fabrik Ultimate Backup. SimpleTech and G-Technology products were still branded as such and maintained separate online website entities.[22][23][24][25][26]
On February 23, 2009,Hitachi Global Storage Technologies announced it agreed to acquire Fabrik.[27][28] At this point Fabrik revenue for the year (2009) was estimated at $350M to $400M range and growing 40% on yearly basis.
On April 6, 2009, Hitachi Global Storage Technologies completed the acquisition, which formed the core of Hitachi GST's new Branded Business division.[29]
Following the acquisition, the subsidiary was branded 'G-Technology by Hitachi'.
The company's SimpleTech products are external hard drives for mainstream consumers and small business users. It includesportable external hard drives anddesktop external hard drives. All SimpleTech products come bundled with free local backup software and online backup capabilities.
The SimpleTech [re]drive has a 100 percent recyclable enclosure and several energy and resource efficiency features.[30] The company claims the [re]drive is the world's most eco-friendly, resource conscious external hard drive.[31] The original design of the SimpleTech portable external storage product line was inspired by theFerraridesign teamPininfarina.
Fabrik started a free online digital content management site called Joggle in early 2008. The Web site searches forvideo,photos andmusic on a user'scomputer, external hard drive or online communities andnetworking sites and automatically consolidates it into a single online organizing and sharing tool.[32][33][34][35][36]
The company also has a pure online backup approach, Fabrik Ultimate Backup, wheredata can be backed up to remoteservers using 128-bitSSL andBlowfishencryption.[37]
