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ExerciseTV

From Wikipedia, the free encyclopedia
American defunct video-on-demand service
ExerciseTV
Type of businessJoint venture
FoundedJanuary 2006; 19 years ago (January 2006)
OwnerComcast
Time Warner Cable
New Balance
Jake Steinfeld
Key peopleChris Mansolillo
Jake Steinfeld
IndustryVideo on demand
Employees8 (2009)

ExerciseTV was an Americanvideo-on-demand (VOD) service available todigital cable customers.[1][2][3] The network received around eight million views every month.[2]

ExerciseTV workouts ranged fromcardio andabs toyoga,pilates andpersonal training.[4]

History

[edit]

ExerciseTV was launched in January 2006 byJake Steinfeld and was ajoint venture between him,Comcast,Time Warner Cable, andNew Balance.[5][3][6][7] The service was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners. It was available in the United States via the digital cable services of Comcast, Time Warner Cable,Cox Communications andBresnan Communications.[1]

ExerciseTV shut down on December 31, 2011.

References

[edit]
  1. ^ab"Coke to sponsor ExerciseTV".Atlanta Business Journal.American City Business Journals. 2007-12-28. Archived fromthe original on 2011-05-26. Retrieved2009-04-17.
  2. ^abAthavaley, Anjali (2009-04-16)."Lean Times Bring Workouts Home".The Wall Street Journal.Dow Jones & Company. Archived fromthe original on 2011-11-04. Retrieved2009-04-17.
  3. ^ab"Comcast's ABQ customers workin' out to ExerciseTV".New Mexico Business Weekly.American City Business Journals. 2008-02-28. Archived fromthe original on 2011-05-26. Retrieved2009-04-17.
  4. ^Stein, Anne E (2007-01-07)."The ups and downs of ExerciseTV".Chicago Tribune.Tribune Company. Archived fromthe original on October 20, 2012. Retrieved2009-04-17.
  5. ^"Comcast, Time Warner Launch ExerciseTV".Los Angeles Times.Associated Press. 2006-01-19.Archived from the original on 2015-02-20. Retrieved2009-04-17.
  6. ^Hill, Miriam (2006-01-18)."A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel".The Philadelphia Inquirer.Philadelphia Media Holdings LLC. Archived fromthe original on 2024-05-25. Retrieved2009-04-17.
  7. ^Lieberman, David (2006-01-17)."VOD offers new way to work out".USA Today.Gannett Company. Archived fromthe original on 2008-07-26. Retrieved2009-04-17.
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