 | |
| Product type | Professional wrestling Sports entertainment |
|---|---|
| Owner | WWE |
| Produced by | Paul "Triple H" Levesque Gabe Sapolsky Shawn Michaels |
| Country | United States |
| Introduced | March 5, 2025 |
| Related brands | Raw SmackDown NXT |
| Tagline | First, a prospect is ID'd. Then they EVOLVE. (2025–present)[1] |
Evolve is abrand of the Americanprofessional wrestlingpromotionWWE that launched on March 5, 2025. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis. Wrestlers assigned to Evolve primarily appear on the brand's weekly television program,Evolve. The brand serves as adevelopmental program that features up and coming wrestlers from theWWE Performance Center and theWWE Independent Development and Next in Line systems competing in an attempt to be promoted toNXT, where advanced developmental wrestlers perform to prep for potential main roster call ups.
In addition to Evolve's main television program, the brand's wrestlers also appear on its supplementary reality show,WWE LFG along with the Independent Development and Next in Line recruits.
In January 2025, it was reported that WWE were planning to reviveindependent wrestlingpromotionEvolve as a brand.[2] The company trademarked the name "Evolve" on January 30, 2025, with the first set of Evolve tapings under WWE held at theWWE Performance Center inOrlando, Florida on February 7, replacingWWE NXT Level Up, which was cancelled in December 2024.[3] During theRoyal Rumble on February 1, WWE announced that theWWE Evolve program would premiere onTubi on March 5 in the United States and onYouTube internationally.[4]
In a press release on February 3, 2025, WWE revealed that the series would prominently feature up and coming wrestlers from theWWE Performance Center and recruits from theWWE Independent Development and WWE Next in Line systems. In this scenario, Evolve serves as an early stagedevelopmental brand, with the goal being for the wrestlers featured on the Evolve program to move on toNXT (WWE's more advanced developmental brand), and eventually to the main roster onRaw orSmackDown.[5]
In October 2025, Evolve was announced as a presenting brand of the WWE,AAA, andTNA co-promotedNXT Gold Rushtelevision special.[6]
| Evolve | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Championship | Current champion(s) | Reign | Date won | Days held | Location | Notes | Ref. | ||
| WWE Evolve Championship | Jackson Drake | 1 | June 4, 2025 (Taped April 25) | 212+ | Orlando, Fl | Defeated Keanu Carver, Edris Enofé andSean Legacy in afatal four way match to crown the inaugural champion. WWE recognizes Drake's reign as beginning on June 4, 2025, when the episode aired ontape delay. | [7] | ||
| WWE Evolve Women's Championship | Kendal Grey | 1 | October 15, 2025 (Taped September 23) | 61+ | Orlando, FL | WWE recognizes Kendal's reign as beginning on October 15, 2025, when the episode aired ontape delay. | [8][9] | ||
