 Cover of 2024 edition featuringHannah Neeleman | |
| Editor-in-chief | Brittany Martinez |
|---|---|
| Categories | Women's, fashion, lifestyle, health |
| Frequency | Annual |
| Founder | Brittany Martinez |
| Founded | February 2019 |
| Company | Evie Media Group |
| Country | United States |
| Language | English |
| Website | www |
Evie Magazine is an Americanalt-right[1][2][3]women's magazine. It was founded in February 2019 by husband and wife Gabriel Hugoboom and Brittany Martinez,[a] with Martinez as editor-in-chief.[4][5]Evie has publishedconspiracy theories,[7]pseudoscientific content[8][1] andanti-vaccine misinformation.[10] The physical magazine is released annually.
In a 2019op-ed forQuillette, founder Brittany Martinez saidEvie's mission was to "empower, educate and entertain young women with content that celebrates femininity, encourages virtue, and offers a more honest perspective than they get elsewhere."[6][unreliable source]Evie has described itself as a "conservativeCosmo".[3]
In September 2022,Evie launched afemtech app called "28byEvie" (later renamed to 28.co), which requires users to input the first day of their last period to calculate the menstrual phases. The app's pro-life rhetoric and scientific basis are controversial.[11][4] The app is funded byPeter Thiel among others.[11][4][12]
In December 2024,Evie released a "raw milkmaid" dress aimed attradwives.[13]
In May 2025,Evie was sued byElle magazine ownerHachette Filipacchi Presse fortrademark infringement. Hachette alleged thatEvie's logo was nearly identical to that ofElle.[14][3]
Evie is anantifeminist publication.[17] It has been characterized asalt-right[1][2][3] andfar-right.[18] In 2023, theSouthern Poverty Law Center identifiedEvie as a preeminent publication supporting themale supremacist politics of the hard right.[15] In 2025,The New York Times describedEvie's content as promoting "positions that arefringe even withinconservative circles — criticisms ofno-fault divorce andI.V.F., for example — packaged in a fun and approachable format."[18]
Evie has publishedmisinformation about COVID-19 andvaccines,[10]transphobic content[19][1] andconspiracy theories,[7][unreliable source] includingQAnon[5][6] and on topics such as theCOVID-19 pandemic and the2020 United States presidential election.[6][unreliable source] Articles inEvie have denounced thebody positivity movement[2][6][unreliable source] and urged women to stop usinghormonal contraception.[15][20] In 2023,Rolling Stone describedEvie as "agirlboss-ifiedBreitbart" and reported that it uses the traditional format of women's fashion publications, includingMet Gala slideshows and breakdowns ofTaylor Swift'sEras tour outfits, to attract aGeneration Z audience.[21][6][unreliable source]
In 2021,Vice said thatEvie "attempt[s] to fit vaccine skepticism and outrightCOVID denial into what's represented as a 'classical' and 'traditional' worldview... While they are, in and of themselves, nothing especially original,Evie's anti-vax blogs provide[s] a neat little window into how COVID denialism and misinformation are being marketed in one particularly cynical corner of right-wing women's media."[5]
In March 2024,Evie was cited byThe Washington Post as an example of "prominent conservative commentators ... sowing misinformation as a way to discourage the use ofbirth control."[20]
In August 2024,Futurism characterizedEvie as an alt-right women's lifestyle publication whose content "range[s] from innocuous lifestyle posts about fashion trends to a range of bizarre and often harmful content including vaccine misinformation, a bevy of wildly unscientific assertions about women's health, anti-trans fearmongering, unsupported 'psyop'conspiracies, andpro-life messaging that often includes false claims about safe and effectiveabortion drugs."[1] It added, "In other words,Evie isn't a reliable source of news and information, nor is it simply a conservative outlet. It's a deeply conspiratorial website that ignores scientific facts and critical reasoning", citing anEvie article[22] asserting that a "recent projection" had found that 45% of women were expected to be single and childless by 2030; the estimate was from aMorgan Stanley report published in September 2019.[1]
According toNBC News which talks about the case ofEvie's attitude towards birth control, the studies about the matters discussed are conflicting and suitable methods should be decided on a case-by-case basis: "Rather, health care experts have said that doctors should discuss any potential mood effects of the medication with patients, as other studies have contradicted the 2018 study, and pregnancy can also have mood side effects."[23] Dr. Danielle Jones, an OB-GYN, said that fertility awareness methods are complicated and could fail, whileMayo Clinic said that fertility cycle tracking is less effective than other methods.[23]
DiscussingEvie's attitude towards birth control and abortion,The New York Times writes that, "Given the pill’s known side effects, there have been increasing calls for doctors and researchers to take women’s complaints about adverse reactions more seriously. But severe complications are rare."[citation needed] The outlet also says that the risk of hormonal birth control causing blood clots exist, but is rare, and in fact rarer than the possibility of clots developing during pregnancy.[citation needed]The New York Times says that the motivation ofEvie is political.[11]
Evie's 2024 edition praisedDonald Trump's nomination ofanti-vaccine activistRobert F. Kennedy Jr. forSecretary of Health and Human Services, and described Dutchfar-right commentatorEva Vlaardingerbroek as a "shieldmaiden",[21] a term that has been co-opted by the alt-right to describe the female faces ofwhite supremacy andconservatism.[24][21]
Between May 2022 and 2023,Evie'sInstagram following increased from about 34,000 to over 66,000, according toSocial Blade. In the same time period, data fromSemrush indicated that search traffic to the website had increased from 40,535 users to 226,002 users.[6] By April 2025, Evie had 210,000 Instagram followers.[25]Evie also maintains aTikTok account.[3]
In April 2023,Evie's website received about 1.5 million views. For comparison, in the same month,Cosmopolitan received about 54 million pageviews.[6][unreliable source]
In 2023,Rolling Stone reported thatEvie had recruited several contributors fromHillsdale College, a privateChristian college based inMichigan.[6][unreliable source]
Contributors toEvie have included:
Notable staff members include:
That includes the post shared by Musk, which was originally published by an alt-right women's lifestyle publication called Evie Magazine.
Taking a cursory glance at the 'Body Positivity' page on Evie magazine, the alt-right's answer to Cosmopolitan, presents us with no less than seven articles denouncing the body positivity movement.
Some, pointing to its record of publishing conspiracy theories, vaccine misinformation and tradwife nostalgia, have characterized it as "alt right."
She began writing for the anti-feminist women's site Evie Magazine in late 2018, contributing pieces deriding hookup culture, careerism in women...
The online magazine Evie, described by Rolling Stone as the conservative Gen Z's version of Cosmo, urges readers to ditch hormonal birth control with headlines such as "Why Are So Many Feminists Silent About The Very Real Dangers Of Birth Control?"
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