The firm is well regarded, and its research database has been described as the "Cadillac of industry information sources",[3] but subscriptions have been described as too expensive for some institutions.[3][4]
The firm was founded by Robert Senior in 1972.[5] Trevor Fenwick joined in 1978.[6][7][8]
Euromonitor International's main product is Passport, a subscription-based database of market research. Much of the information on Passport is written by Euromonitor International's analysts, although it also includes information from various other sources.[4]
^abGiglierano, Joan (October 1, 2011). "Comparative Review of IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator".The Charleston Advisor.13 (2): 12.doi:10.5260/chara.13.2.10.
^"Trevor Fenwick".Fenwick joined Euromonitor in 1978 and has overseen the growth of it from printed reference publisher to online information provider[dead link]
This article began as a (s)lightly enhanced version of a Vietnamese-language machine translation, with English-language sourcing, including NYTimes and BBC.
