The term "Essex girl", when used as apejorativestereotype in theUnited Kingdom, applies to a woman who is viewed aspromiscuous and unintelligent, which are characteristics jocularly attributed to women from the county ofEssex, England. It is applied widely throughout the country and has gained popularity over time, dating from the 1980s and 1990s.[1]
The stereotypical image formed as a variation of thedumb blonde/bimbo persona, with references to theEstuary English accent, whitestiletto heels,mini skirts, silicone-augmented breasts, peroxide blonde hair, over-indulgent use offake tan (lending an orange appearance), promiscuity, loud verbal vulgarity, and socialising at downmarket nightclubs.
Time magazine recorded:
In the typology of the British, there is a special place reserved for Essex Girl, a lady from London's eastern suburbs who dresses in white strappysandals andsuntan oil, streaks her hair blond, has a command ofSpanish that runs only to the wordIbiza, and perfects an air of tarty prettiness.Victoria Beckham – Posh Spice, as she was – is the acknowledged queen of that realm ...[2]
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The stereotypical Essex girl has an Estuary English accent with modern elements: features of theCockney accent, lacking traditional elements; a modernprosody.
Here are some examples of pronunciation features of the Essex girl stereotype:
In 2004,Bob Russell, Liberal Democrat MP forColchester in Essex, appealed for debate in the House of Commons on the issue, encouraging a boycott ofThe People tabloid, which has printed several derogatory references to girls fromEssex.[3]
The Essex Women's Advisory Group was set up in 2010[4] to combat the negative stereotyping of girls living in Essex by supporting Essex-based women's charities helping those in need as well as by funding projects that promote women's and girls' learning and success in science, technology, the arts, sports and business. The charitable fund is administered by the Essex Community Foundation.[5]
On 6 October 2016, Juliet Thomas and Natasha Sawkins of The Mother Hub launched a campaign on social media to draw attention to the negative definition of Essex girl in theOxford English Dictionary andCollins Dictionary.[6] Their main goal was to raise awareness and to open a dialogue around the derogatory "Essex girl" stereotype. Their campaign centred on changing the definition of "Essex girl" to "a girl from or living in Essex" by encouraging women to use the hashtag #IAmAnEssexGirl and included a petition to change or remove the dictionary definitions. The campaign reached the national press.[7][8][9] In December 2020, after campaigning by theEssex Girls Liberation Front, the Oxford Advanced Learner’s Dictionary, used to teach non-native English speakers, removed the term.[10][11]
