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Envy Gaming

From Wikipedia, the free encyclopedia
Defunct esports organization
For the esports team owned by Envy Gaming, seeTeam Envy.
Envy Gaming
Company typePrivate
IndustryEsports
Founded2007
Defunct2022 (2022)
FateMerged withOpTic Gaming
Headquarters
Dallas, Texas, U.S.
Key people
RevenueUS$8 million (2019)[1]
Subsidiaries
Websiteenvy.gg

Envy Gaming, Inc was a collective esports and gaming company. It was originally founded in 2007 by Tosh "Stainville" Mcgruder and Skyler "Foreplayy" Johnson as aCall of Dutyesports team known asTeam EnVyUs.Envy Gaming, LLC was formed in October 2012 and incorporated as Envy Gaming, Inc in May 2016. The company owned and operated several esports teams, includingTeam Envy, theDallas Fuel of theOverwatch League, andOpTic Texas of theCall of Duty League withOpTic Gaming. In June 2022, it was announced Envy Gaming would retire the Envy brand, and fully become OpTic Gaming.

History

[edit]
Former owner and CEO Mike "Hastr0" Rufail

2007–2016

[edit]

Envy Gaming was originally founded by Tosh "Stainville" Mcgruder and Skyler "Foreplayy" Johnson as a professionalCall of Duty 4 team in 2007, known as Team EnVyUs. The team brought on Mike "Hastr0" Rufail in 2009 as a team member; Rufail would eventually become the team's owner.[2] Envy Gaming,LLC was officially established inNorth Carolina on October 31, 2012.[3] The company was officially incorporated on May 25, 2016, as Envy Gaming, Inc.[4]

2017–2022

[edit]

After a reportedlyUS$35 million investment fromHersh Interactive Group in September 2017, Envy Gaming relocated their headquarters from Charlotte, North Carolina to Dallas, Texas.[5] The deal also allowed Envy to purchase the Dallas-basedOverwatch League franchise spot for an estimatedUS$20 million, making them one of twelve teams competing in the league'sinaugural season.[6][7] Envy Gaming filled the roster by transferring all of the members and staff from theOverwatch team ofTeam EnVyUs, which officially ended EnVyUs'Overwatch division.[8] On October 5, 2017, the Dallas-based franchise name was revealed as theDallas Fuel.[9]

On June 28, 2018, Envy Gaming hired formerCOO for theCircuit of the Americas (COTA) andEVP of sales and marketing for theDallas Stars Geoff Moore as its firstPresident and COO.[10]

Envy established their second franchised team in May 2019 with the purchase of a slot forActivision'sCall of Duty League for a reportedUS$25 million.[11][12] The team's name,Dallas Empire, and branding were revealed on October 19 and chosen as a callback to the organization's roots.[13]

In October 2019, Envy Gaming established their headquarters and training facility atVictory Park in Dallas. The 20,872 square feet (1,939.1 m2) will include space dedicated to team training, content creation, player development, and wellness training.[14]

On July 9, 2020, Envy Gaming appointed that Adam Rymer as the company's newCEO, replacing founder and owner Mike Rufail.[15]

In November 2021, it was announced that Envy Gaming would acquire theOpTic Gaming brand as part of a merger. OpTic Gaming leader Hector "HECZ" Rodriguez joined the combined companies' ownership group and was to serve as President of OpTic Gaming. This also brought theOpTic Texas roster for Activision Blizzard'sCall of Duty League into the Envy family.[16]

In January 2022, Envy Gaming acquired the operating contract forEsports Stadium Arlington, an esports facility located inArlington, Texas, from Esports Venues LLC.[17]

In June 2022, it was announced Envy Gaming would retire the Envy brand, and fully become OpTic Gaming. The Envy Foundation, a grant program helping North Texas middle schools and high schools, became the OpTic Foundation. Team Envy's content creators andRocket League team were rebranded to OpTic Gaming, while the Dallas Fuel team remained as is.[18][19]

Investors

[edit]

Envy Gaming acquired several investors in 2017. In March, it was revealed that prior to becomingchief business officer of Team Envy, John Brock had invested a seven-figure sum into the team.[20] Months later, in September, Team Envy owner Mike Rufail confirmed that the organization had secured a reportedlyUS$35 million investment fromHersh Interactive Group. The deal entailed Hersh serving as strategic partners to the organization, whilst Rufail would remain as the principal owner and operator of the team.[5][21][22] Two months later,World Series of Poker High Roller winnerFedor Holz invested in Envy Gaming to become a minority owner.[23]

In July 2018, Preston Arsement, known as theYouTube personalityPrestonPlayz, joined Envy Gaming as an investor and content creator.[24] In January 2019, Envy announced it had raisedUS$20 million in external capital; they did not reveal the identity of the investors and only described them as "a mix of prominent local investors and Texas families, as well as a select set of national investors."[25]

In August 2020,Post Malone acquired a minority stake, joining as a co-owner.[26][27]

References

[edit]
  1. ^Settimi, Christina (November 5, 2019)."'Awful Business' Or The New Gold Rush? The Most Valuable Companies In Esports Are Surging".Forbes. RetrievedDecember 16, 2019.
  2. ^James, Ford (April 17, 2019)."History of CoD eSports: Call of Duty 4: Modern Warfare".Dot Esports. RetrievedDecember 16, 2019.
  3. ^North Carolina Secretary of State (October 29, 2012),Articles of Organization of Envy Gaming, LLC, C2012 305 00359
  4. ^North Carolina Secretary of State (June 15, 2016),Application for Certificate of Authority, C2016 194 00130
  5. ^abGarrett, Arnessa (September 18, 2017)."E-sports pioneer Team Envy announces relocation to Dallas after big investment from oil baron".Dallas Morning News. RetrievedDecember 17, 2019.
  6. ^Marshall, Cass (September 20, 2017)."Meet the final founding members of the Overwatch League".Heroes Never Die. RetrievedJuly 16, 2018.
  7. ^Wolf, Jacob (August 6, 2017)."Blizzard to add Team EnVyUs as Austin-Dallas Overwatch League rep".ESPN. RetrievedOctober 20, 2017.
  8. ^Marshall, Cass (November 7, 2017)."The Dallas Fuel are eager to debut in the Overwatch League".Heroes Never Die. RetrievedJuly 28, 2019.
  9. ^Carpenter, Nicole (October 5, 2017)."Team Envy's Overwatch League team will be called the Dallas Fuel".Dot Esports. Archived fromthe original on November 19, 2017. RetrievedOctober 20, 2017.
  10. ^Fischer, Ben (June 28, 2018)."Sports Industry Veteran Geoff Moore to Join Envy Gaming as President".The Esports Observer. RetrievedDecember 17, 2019.
  11. ^Vincent, Brittany (May 2, 2019)."Activision Sells First Five 'Call of Duty' Esports League Teams".Variety. RetrievedDecember 17, 2019.
  12. ^Webb, Kevin (November 9, 2019)."Twelve teams reportedly paid $25 million each to join a new esports league around one of the biggest games in the world — here's everything you need to know about Call of Duty League".Business Insider. RetrievedDecember 17, 2019.
  13. ^Magelssen, Tommy (October 19, 2019)."Dallas Empire branding for Envy Gaming's Call of Duty League team signals 'a new era' for a storied esports organization".Dallas Morning News. RetrievedDecember 17, 2019.
  14. ^Montes, Bianca (October 31, 2019)."Envy Gaming to Establish Esports Training Center and Headquarters in Dallas' Victory Park".D Magazine. RetrievedDecember 17, 2019.
  15. ^Ajamy, David (July 10, 2020)."Dallas-based Envy Gaming names new CEO".Dallas Business Journal. RetrievedApril 1, 2021.
  16. ^Edwards, Alex (November 9, 2021)."OpTic Gaming Merges With Envy Gaming to Form a Combined North Texas Esports Powerhouse".Dallas Innovates. RetrievedJune 28, 2022.
  17. ^Swanger, Ben (January 13, 2022)."Dallas-based Envy Gaming Acquires Esports Stadium in Arlington".D Magazine. RetrievedJanuary 14, 2022.
  18. ^"Envy Gaming retires its esports brand, becomes OpTic Gaming".Dallas News. 2022-06-27. Retrieved2022-06-27.
  19. ^"SBJ Unpacks: Nike continues to see tough North American market".Sports Business Journal. June 27, 2022. RetrievedJune 28, 2022.
  20. ^Dunn, Andrew (March 9, 2017)."Will this team become Charlotte's next major league sports franchise?".Charlotte Agenda. RetrievedJuly 20, 2018.
  21. ^Carpenter, Nicole (September 18, 2017)."Team EnVyUs confirms eight-figure investment deal from oil magnate".Dot Esports. Archived fromthe original on October 22, 2017. RetrievedOctober 20, 2017.
  22. ^Ring, Oliver (September 19, 2017)."Team EnVyUs confirm "multi eight figure investment" from Hersh Interactive Group".Esports Insider. RetrievedJuly 16, 2018.
  23. ^Wolf, Jacob (December 16, 2017)."Poker pro Fedor Holz invests in Team Envy, Dallas Fuel".ESPN. RetrievedDecember 17, 2019.
  24. ^Hollingsworth, David (July 19, 2018)."Preston Arsement partners with Team Envy".Esports Insider. RetrievedDecember 17, 2019.
  25. ^Fischer, Ben (January 4, 2019)."Envy Gaming Raises $20M from External Investors".The Esports Observer. RetrievedDecember 17, 2019.
  26. ^Webster, Andrew (2020-08-28)."Post Malone is now a co-owner of Texas' biggest esports teams".The Verge. Retrieved2021-06-22.
  27. ^Beresford, Trilby (2020-08-28)."Post Malone Takes Equity Stake in Envy Gaming (Exclusive)".The Hollywood Reporter. Retrieved2021-06-22.

External links

[edit]
Franchise
Arenas
Ownership
Parent group
OpTic Gaming
Championships
League affiliations
Conference titles (1)
Affiliate teams
Seasons
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