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Eddy Cue | |
|---|---|
.jpg) Cue in 2025 | |
| Born | (1964-10-23)October 23, 1964 (age 61) |
| Alma mater | Duke University |
| Occupation(s) | Senior Vice President Services |
| Employer | Apple Inc. |
| Board member of | Ferrari N.V.,[2]FanSnap[3] |
| Spouse | Paula Cue |
| Website | apple |
Eduardo H. Cue (born October 23, 1964[4][3]) isApple'ssenior vice president of Services, reporting toCEOTim Cook. Cue oversees Apple's numerous content stores and products including theiTunes Store, theApple Books Store, andApple Music,Apple Pay,Siri (until 2017),Maps,iAd,iCloud services, and Apple's productivity and creativity apps.[5] Cue testified in theantitrust case against Apple for conspiring on eBook pricing.[6]
Eddy Cue joined Apple in 1989 and was instrumental in creating theApple online store in 1997, the iTunes Store in 2003, and the App Store in 2008. In his early years at Apple, he was a manager ofsoftware engineering andcustomer support teams. In 1999, he convinced Apple to work withAkamai Technologies Inc. on new streaming functions for its QuickTime video software. He also played a key role in developing Apple'siLife suite of applications, namely Apple Books, iAd advertising service, and Apple's App Store of more than 700,000 applications.[7] Cue is widely known at Apple for turning around its failed products, such as the MobileMe data syncing service as well as iCloud in 2011, which now has more than 250 million users. Likewise, Cue is famous for advisingSteve Jobs to consider creating a smaller version of the iPad based on his own experience with the product.[8] While Jobs was originally against the idea, Tim Cook eventually agreed with the concept upon becoming CEO after Jobs' death.
As senior vice president of Services (previously the senior vice president of Internet Software and Services), Cue has addressed Apple's mobile maps, iCloud, andiMessage outages. Additionally, Cue took command of Apple's voice-activated assistant Siri. However, this service was delegated toCraig Federighi, Apple's senior software engineering vice president, andJohn Giannandrea, Apple's senior vice president of AI/ML.[9] Cue's responsibilities as the leader of iTunes have included attending to the rise of streaming services, leading Apple's competition with Spotify and the acquisition ofShazam.[10] In response to the rise of video streaming services such asNetflix,Amazon, andHBO, Cue has led Apple's new effort to create its own original content. In 2017, it was announced that Apple had set aside nearly $1 billion to produce original video content to compete with HBO, Amazon, and Netflix.[11] With a base salary of $1 million, bonuses and incentives totaling $1.79 million, and $20,000,083 in stock, Cue earned over $22.8 million in total compensation for his leadership and performance during the 2016 fiscal year.[12]
In April 2021, it was revealed that Cue had initially pushed to bring iMessage toAndroid in 2013 but was overruled by other executives.[13]
The son of a Cuban mother and a Spanish father, Cue resides with his wife Paula (whom he met at Duke University[14]) inLos Altos, California, and tries hard to maintain a low profile.[15][7] Cue is a fan of rock music, with Bruce Springsteen as one of his favorite artists.[7] Cue was recognized by the cancer research centerCity of Hope with its 2014 Spirit of Life Award, honoring an individual whose work has fundamentally impacted the music, film, and entertainment industry.[16]Cue is also an avid car collector. Most notable in his collection is his one of five Pagani Zonda Cinque Roadster finished in red. It is the only red cinque to exist.[citation needed]
Cue earnedbachelor's degrees incomputer science andeconomics atDuke University.[17][18][19] Cue is an avidDuke basketball fan, and both of his sons Adam and Spencer studied computer science at Duke University as well.[20] Cue's recent involvement with Duke has included encouraging undergraduate women to study computer science and electrical engineering as part of the Duke Technology (DTech) Scholar program launched in 2016.[21] Additionally, Cue joined Duke Men's Basketball CoachMike Krzyzewski in founding PowerForward, a mobile video network which targets thebusiness-to-business (B2B) market offering subscriptions to video content and case studies aimed to help corporations foster leadership and build teams.[22] He is also the first Cuban-American on Duke's Board of Trustees and donated $10 million to the Duke Science and Technology Initiative in 2021.[23]
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