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Eddie Rickenbacker | |||||||
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Rickenbacker wearing theMedal of Honor in 1931 | |||||||
| Birth name | Edward Rickenbacher | ||||||
| Nickname |
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| Born | (1890-10-08)October 8, 1890 Columbus, Ohio, U.S. | ||||||
| Died | July 23, 1973(1973-07-23) (aged 82) Zürich, Switzerland | ||||||
| Buried | Green Lawn Cemetery(Columbus, Ohio) | ||||||
| Military career | |||||||
| Allegiance | United States | ||||||
| Branch | United States Army Air Service | ||||||
| Years of service | 1917–1919 | ||||||
| Rank | Major | ||||||
| Commands | 94th Aero Squadron | ||||||
| Battles / wars | World War I | ||||||
| Awards | |||||||
| Other work | |||||||
| Champ Car career | |||||||
| 42 races run over 5 years | |||||||
| Best finish | 3rd (1916) | ||||||
| First race | 1912Indianapolis 500 (Indianapolis) | ||||||
| Last race | 1916 Championship Award Sweepstakes (Ascot Speedway) | ||||||
| First win | 1914 Sioux City 300 (Sioux City) | ||||||
| Last win | 1916 Championship Award Sweepstakes (Ascot Speedway) | ||||||
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Edward Vernon Rickenbacker (bornEdward Rickenbacher, October 8, 1890 – July 23, 1973) was an Americanfighter pilot inWorld War I and aMedal of Honor recipient.[1][2] With 26 aerial victories, he was the most successful and most decorated United Statesflying ace of the war.[3] He was also aracing driver, an automotive designer, and a long-time head ofEastern Air Lines.[1]
Rickenbacker was born Edward Rickenbacher inColumbus, Ohio.[4] He was the third of eight children born toGerman-speaking Swiss immigrants, Lizzie (née Liesl Basler) and Wilhelm Rickenbacher.[4] Later in life, he changed the spelling of his last name to Rickenbacker and adopted a middle name, Vernon.[4]

His father worked for breweries and street-paving crews and his mother Lizzie took in laundry to supplement the family income. In 1893, his father owned a construction company.[4] With a loan from Lizzie's parents, the couple purchased a lot and built a small home at1334 East Livingston Avenue, 2 miles (3.2 km) southeast of downtown at the edge of the city limits in 1893.[5][4] The house lacked running water, indoor plumbing, and electricity.[4] This is where Edd, as he was called by his parents, spent his childhood.[5]
Growing up, Rickenbacker worked before and after school.[6] He helped in the garden where the family grew potatoes, cabbages, and turnips and cared for the family's chickens, goats, and pigs.[6] He earned money by delivering papers, setting up pins at a bowling alley, and selling scavenged goods.[6] He gave most of his earnings to his mother but spent some onBull Durham tobacco, a habit he picked up from his older brother Bill.
As a child, Rickenbacker was accident-prone.[7] Before entering school, he toddled into an oncoming horse-drawn streetcar and fell 12 feet (3.7 m) into an opencistern.[7] His brother rescued him from a passing coal car twice.[7] Once, he ran back into his burning school building to retrieve his coat and nearly paid for it with his life. Sixty years later when producing his autobiography, he found significance in these close calls. He came to believe that God had repeatedly saved him for a higher purpose.[8]
Young Rickenbacker had an artistic side and enjoyed paintingwatercolors of animals, flowers, and scenery.[9] He tried to design a perpetual motion machine, but, his father berated him for wasting time on an invention with no purpose.[10] He was also "sort of the leader" of the Horsehead Gang, with whom he smoked, played hooky, and broke streetlamps.[11] With the Horsehead Gang, he constructed pushcarts that were a precursor to theSoapbox Derby. Once, the Horsehead Gang took a "roller coaster ride" in a quarry cart and his leg was run over and badly sliced. After theWright brothers' first airplane flight, Rickenbacker tried to "fly" a bicycle outfitted with an umbrella off of his friend's barn roof.[10]
The summer before Rickenbacker's fourteenth birthday, his father was injured in a brawl. After being hit in the head with a level, Rickenbacker's father was in a coma for almost six weeks before his death on August 26, 1904.[12] His assailant was convicted of manslaughter and sentenced to ten years in prison.[13]
Though his older siblings Bill and Mary were working, Rickenbacker felt a responsibility to help replace his father's lost income. He dropped out of the seventh grade and went to work full-time, lying about his age to work around child labor laws.[4] He worked eight different jobs during the next two years. While working at theOscar Lear Automobile Company in 1905, he took an engineering course from the International Correspondence School.[4] Chief engineerLee Frayer took Rickenbacker under his wing, giving him more responsibility in the workshop.[4]
Two months later, when it came time to compete in the1906 Vanderbilt Cup race, Frayer brought Rickenbacker to New York as his riding mechanic. After two practice runs, their engine overheated and they failed to get to the starting line for their qualifying run.
Back in Columbus, Rickenbacker followed his mentor to theColumbus Buggy Company as a chief testing engineer, supervising upwards of a dozen men in his department. The sixteen-year-old Rickenbacker's hard work and mechanical acumen impressedHarvey S. Firestone, his new employer. Firestone chose Rickenbacker for special assignments, including troubleshooting in Atlantic City and demonstrating at the 1909Chicago Automobile Show.
Later that year, Firestone sent Rickenbacker to Texas to figure out why the new Frayer-designed engines were overheating. Rickenbacker solved the problem and stayed on to head up Columbus Buggy's Dallas agency. At eighteen, he was the chief engineer, experimenter, demonstrator, mechanic, and salesman.[14] During this time, he served as a chauffeur to the visitingWilliam Jennings Bryan, getting his picture and his cars in the newspaper. He made three sales as a result. In March 1910, Firestone sent Rickenbacker to direct the Upper Midwest Agency out of Omaha. At nineteen, Rickenbacker was in charge of six men, covering sales, distribution, and maintenance of Firestone-Columbus automobiles in four states. He earned $125 per week.[15]

To draw attention to his company's car, Rickenbacker entered a 25-mile race inRed Oak, Iowa. He failed to finish in his first automobile race after crashing through an outer fence. That summer, Rickenbacker went on to win most of the dirt track races he entered, including five of six races at Omaha's Aksarben Festival in October. When reporting on races, newspapers misspelled his name as Reichenbaugh, Reichenbacher, or Reichenberger, before settling on Rickenbacker.[16][17][18]
The following May, Lee Frayer invited his protégé to join him in another racing venture: the first everIndianapolis 500. As relief driver, Rickenbacker replaced Frayer in the middle portion of the race, driving the majority of miles and helping his former boss take thirteenth place. The next year he drove Frayer's Red Wing Special by himself but was forced out after 100 miles with mechanical difficulties. Rickenbacker quit his sales job and went on the county fair circuit with a Flying Squadron team.
In October 1912, theAmerican Automobile Association (AAA) cracked down on drivers known for flouting safety regulations. Rickenbacker was barred from the track for the next twelve months.[19] He joined the automobile workshop ofFrederick andAugust Duesenberg inDes Moines, Iowa. For the next year, he worked sixteen-hour days at $3 a day, developing a Mason race car, named for Duesenberg's chief investor.
In July 1913, Rickenbacker received dispensation from AAA to compete in his hometown Columbus 200-mile race. Somehow, he kept his racing reinstatement through the rest of the season. He won three times and finished the season in 27th place on the AAA standings with 115 points.[20][21] In 1914, the Duesenberg team separated from their investor,Edward R. Mason. Winning the prize money became vital for Rickenbacker because he would be out of racing for the season if Duesenberg ran out of funds. With some hard driving, he won the Fourth of July race at Sioux City. A third-place finish by another Duesenberg driver brought in $12,500 and ensured that the team would complete the season. Rickenbacker finished the year in sixth place in the AAA standings.[22][23]
Rickenbacker was now a national racing figure, earning the nickname "Fast Eddie".[24] One sportswriter called him "the most daring and...the most cautious driver in America today."[25] The top-rankedPeugeot team lured Rickenbacker away from Duesenberg at the start of 1915. However, a couple of bad outings caused him to abandon Peugeot and switch to theMaxwell team. Looking back decades later, Rickenbacker called this "the major mistake of my racing career".[26] Still, he finished the season ranked fifth among all racers, with three victories to his credit. In September 1915, Rickenbacker received financial backing fromIndianapolis Speedway ownerCarl Fisher and his partner, Fred Allison. They made Rickenbacker the leader of a newPresto-Lite team, giving him free rein over three drivers and four mechanics as they developed four Maxwell Special race cars.[27]
In 1915, newspapers began spelling his name with a second "k" more frequently, with his active encouragement. He also decided his given name "looked a little plain" and adopted a middle initial, signing his name 26 times with different letters before settling upon "V."[28] TheHartford Courant referred to him as "Edward Victor Rickenbacher" after his win atSheepshead Bay in 1916.[29]
In the 1915–16 seasons, Rickenbacker won at Sioux City for the third year in a row, as well asTacoma andSheepshead Bay (New York). In September, he was in a three-way tie for the championship withDario Resta andJohnny Aitken. He needed a win at the Indianapolis Harvest 100 to take first place. He had the lead in the penultimate lap but had driven his car into the ground. Driving on three wheels, Aitken passed Rickenbacker's broken-down Maxwell Special. Rickenbacker called it "one of the grandest free-for-alls I ever was in."[30] He finished the year in third place in the standings but with a win inLos Angeles. He was now one of the most famous race car drivers in America and was earning $40,000 a year.[31]
Signing with the BritishSunbeam team for the upcoming season, Rickenbacker sailed to England to work to develop a new race car. Before he could disembark at Liverpool for his new job with Sunbeam, Rickenbacker was detained by two plainclothes agents fromScotland Yard. A 1914Los Angeles Times article had fabricated a story claiming that the young driver was Baron Rickenbacher, "the disowned son of a Prussian noble."[32] With Britain deep intoWorld War I, Scotland Yard considered him a potential spy.
In England, Rickenbacker worked at the Sunbeam shop inWolverhampton during the week and spent weekends at theSavoy Hotel in London. The English police surveilled Rickenbacker the entire six weeks he was in England and for another two weeks when he was back in the United States.[33] In 1917, after his experience as a suspected spy and to anglicize his name, he officially changed the spelling of his name from Rickenbacher to Rickenbacker.[31] A few years later, he settled on the middle name "Vernon" after the brother of his boyhood crush, Blanche Calhoun.[34]

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While in England, Rickenbacker watchedRoyal Flying Corps airplanes fly over the Thames from theBrooklands aerodrome. He began to consider a role in aviation if the United States entered the European war. The month before, while he had been in Los Angeles, Rickenbacker had had two chance encounters with aviators.Glenn Martin, founder ofGlenn L. Martin Company and more recently withWright-Martin Aircraft, gave Rickenbacker his first ride aloft. Next, MajorTownsend F. Dodd was stranded with his plane in a field and Rickenbacker diagnosed a magneto problem. Dodd later became GeneralJohn J. Pershing's aviation officer and an important contact in Rickenbacker's attempt to join air combat.[35]
Back in the United States after the revelation of theZimmermann Telegram, Rickenbacker shared his idea for an aero squadron composed of race car drivers and mechanics with aNew York Times reporter: "War would practically put a stop to racing, and we have a training that our country would need in the time of war. We are experts in judging speed and in motor knowledge."[36] His theory was that such men, accustomed to tight confines and making split-second decisions at high speeds, would make excellent fighter pilots, though his idea was ignored by the military. After the April 6 declaration of war by the United States, Rickenbacker went to Washington, D.C. to propose his idea without success.

In late May 1917, a week before he was to race in Cincinnati, Rickenbacker was invited to sail to England with GeneralJohn J. Pershing.[37] By mid-June, he was in France, where he enlisted in the United States infantry.[37] He was assigned to drive Army officials between Paris and A.E.F. headquarters inChaumont, and on to various points on the Western Front. Rickenbacker earned the rank ofSergeant First Class but never drove for General Pershing.[38] Rather, he mostly drove for Major Dodd. A chance encounter with Captain James Miller on theChamps-Elysees put Rickenbacker on the track to becoming a fighter pilot. Miller asked Rickenbacker to be the chief engineer at the flight school and aerodrome he was establishing atIssoudun. Rickenbacker bargained for the chance to learn to fly at the French flight school outsideToul. He received five weeks of training or 25 hours in the air in September 1917. Then, he went to Issoudun to start constructing theUnited States Air Service's pursuit training facility,[39]
During the next three months, Rickenbacker took time from his work schedule to continue his flight training, standing in at the back of lectures and taking airplanes up on his own to practice new maneuvers. In January 1918, Rickenbacker finagled his way into a release forgunnery school, the final step to becoming a pursuit pilot.
In February and March, Lieutenant Rickenbacker and the officers of the nascent1st Pursuit Group completed advanced training atVilleneuve–les–Vertus Aerodrome. There he came under the tutelage and mentorship of the French flying ace,Major Raoul Lufbery. With regards to flying, Rickenbacker said, "All I learned, I learned from Lufbery".[40] Lufbery took Rickenbacker andDouglas Campbell on their first patrol before theirNieuport 28s were outfitted with machine guns. Rickenbacker earned the respect of the other fliers, who called him "Rick".
Both squadrons relocated to Toul, in theSt. Mihiel sector, where Rickenbacker had begun his training with the French seven months earlier. Now the American air service had its aerodrome at nearbyGengoult. Before beginning their patrols, the two squadrons chose an insignia to paint on their planes. The95th chose a kicking mule. The94th chose an Uncle Sam stovepipe hat, tipped inside a surrounding circle. One officer remarked, "Well, I guess our hat is in the ring now!", and the squadron became known as The Hat-in-the-Ring Gang.[41]
Rickenbacker's firstsortie was withReed Chambers on April 13, 1918. It almost ended in disaster when both became lost in the fog and Chambers was forced to land. Flight commander David Peterson called Rickenbacker a "bloody fool for flying off in a fog".[42] Two weeks later, on April 29, Rickenbacker shot down his first enemy plane. On May 28, he claimed his fifth victory and became anace. Rickenbacker received the FrenchCroix de Guerre that month.[43] However, Rickenbacker was not perfect: he almost fired on friendly planes several times, his gun jammed, and he nearly crashed when his Nieuport's fabric wing tore off in a dive.
On May 30, 1918, he achieved his sixth victory, but it would be his last for three and a half months. In late June, he had a fever and ear infection that turned into an abscess and grounded him most of theChateau Thierry campaign.[44] While recovering in a Paris hospital in July, Rickenbacker reflected on his shortcomings as a pilot, deciding he needed more self-discipline and less impetuosity.[45]
Rickenbacker was out of the hospital in time for theSt. Mihiel offensive based out ofRembercourt Aerodrome on September 12, 1918. By this time, the 94th and the other squadrons of the 1st Pursuit had converted from their agile but temperamental Nieuport airplanes to the more rugged, higher-poweredSpad XIII. The Spad was a good fit for Rickenbacker's style of attack.[46] He made another kill on September 14 against aFokker D-VII, and another the day after that. Although Rickenbacker's performance was rising, the 94th squadron's was still disappointing. After a sluggish summer at Chateau Thierry,Major Harold Hartney wanted new leadership to lead the Hat-in-the-Ring Gang to its former greatness. He chose Lieutenant Rickenbacker over several captains as the new commander of the94th Squadron.

Rickenbacker went to work turning his men "back into a team".[47] He gathered his pilots and exhorted them to stay focused on their mission. Reminding the mechanics that he was one of them, he stressed the crucial importance of their work. Above all, he let them know that he was a "gimper" or "a bird who will stick by you through anything"[48] and "would never ask anybody to do anything that [he] would not do [him] self first or do at the same time."[49] To underscore his point, Rickenbacker took a solo patrol over the line and shot down two enemy planes the next morning. His victories above Billy, France, earned him theMedal of Honor, awarded by PresidentHerbert Hoover in 1931.
Building on the leadership skills he developed withMaxwell, Rickenbacker turned the 94th Squadron into a winning team. He was determined to "blind the eyes of the enemy" by taking out theirobservation balloons.[50] The giant gas bags appeared easy to bring down, but were heavily guarded and dangerous to attack. Rickenbacker led planning sessions for multi-squadron raids of as many as fourteen planes. One reporter likened him to a football coach, "boning up for the season ahead" with "conferences on methods, blackboard talks, and ideas for air battle tactics".[51] Rickenbacker was credited with bringing down five balloons,

Rickenbacker inculcated into the squadron with his new principles of engagement, which germinated while he was confined in the hospital: Never attack unless there is at least a fifty-fifty chance of success, always break off an engagement that seems hopeless, and know the difference between cowardice and common sense.[52] He continued to fly aggressively, but with calculated caution. He also flew more patrols and spent more hours in the air than any other pilot in the service—a total of 300 combat hours. He brought down fifteen aircraft in the final six weeks of the war. In September 1918, he received the rank of captain. At the end of the war in France, the 94th had the highest number of air victories of the American squadrons.[53]
When Rickenbacker learned of theArmistice, he flew an airplane above theNo Man's Land to observe the ceasefire as it occurred at 11:00 a.m. on November 11, 1918. He later wrote, "I was the only audience for the greatest show ever presented. On both sides of no man's land, the trenches erupted. Brown-uniformed men poured out of the American trenches, gray-green uniforms out of the German. From my observer's seat overhead, I watched them throw their helmets in the air, discard their guns, wave their hands."[54]
Rickenbacker received theDistinguished Service Cross a record number of eight times.[55] In 1930, one of these awards was upgraded to theMedal of Honor.[55] In addition, he received theLegion of Honor and theCroix de Guerre from France.[56]
He brought down 26 aircraft during the war, making him the United Statesace of aces for the war.[44] His 26 victories remained the American record untilRichard Bong's forty victories in World War II. The following data is from Rickenbacker's book,Fighting the Flying Circus. New York: Frederick A. Stokes, 1919, pp. 363–364.


| Verified Aerial Victory | Date | Time | Aircraft | Opponent | Location |
|---|---|---|---|---|---|
| 1 | Apr 29, 1918 | 1810 | Nieuport | Pfalz D.III | Baussant |
| 2 | May 7, 1918 | 0805 | Nieuport | Pfalz D.III | Pont-à-Mousson |
| 3 | May 17, 1918 | 1824 | Nieuport | Albatros D.V | Ribécourt |
| 4 | May 22, 1918 | 0912 | Nieuport | Albatros D.V | Flirey |
| 5 | May 28, 1918 | 0925 | Nieuport | Albatros C.I | Bois de Rate |
| 6 | May 30, 1918 | 0738 | Nieuport | Albatros C.I | Jaulny |
| 7 | Sep 14, 1918 | 0815 | SPAD XIII | Fokker D.VII | Villecey |
| 8 | Sep 15, 1918 | 0810 | SPAD XIII | Fokker D.VII | Bois de Waville |
| 9 | Sep 25, 1918 | 0840 | SPAD XIII | Fokker D.VII | Billy |
| 10 | Sep 25, 1918 | 0850 | SPAD XIII | Halberstadt C | Forêt de Spincourt |
| 11 | Sep 26, 1918 | 0600 | SPAD XIII | Fokker D.VII | Damvillers |
| 12 | Sep 28, 1918 | 0500 | SPAD XIII | Balloon | Sivry-sur-Meuse |
| 13 | Oct 1, 1918 | 1930 | SPAD XIII | Balloon | Puzieux |
| 14 | Oct 2, 1918 | 1730 | SPAD XIII | Hannover CL | Montfaucon |
| 15 | Oct 2, 1918 | 1740 | SPAD XIII | Fokker D.VII | Vilosnes |
| 16 | Oct 3, 1918 | 1707 | SPAD XIII | Balloon | Dannevoux |
| 17 | Oct 3, 1918 | 1640 | SPAD XIII | Fokker D.VII | Cléry-le-Grand |
| 18 | Oct 9, 1918 | 1752 | SPAD XIII | Fokker D.VII | Dun-sur-Meuse |
| 19 | Oct 10, 1918 | 1552 | SPAD XIII | Fokker D.VII | Cléry-le-Petit |
| 20 | Oct 10, 1918 | 1552 | SPAD XIII | Fokker D.VII | Cléry-le-Petit |
| 21 | Oct 22, 1918 | 1555 | SPAD XIII | Fokker D.VII | Cléry-le-Petit |
| 22 | Oct 23, 1918 | 1655 | SPAD XIII | Fokker D.VII | Grande Carne Ferme |
| 23 | Oct 27, 1918 | 1450 | SPAD XIII | Fokker D.VII | Grandpré |
| 24 | Oct 27, 1918 | 1505 | SPAD XIII | Fokker D.VII | Bois de Money |
| 25 | Oct 27, 1918 | 1635 | SPAD XIII | Balloon | Saint-Juvin |
| 26 | Oct 30, 1918 | 1040 | SPAD XIII | Balloon | Remoiville |
Rickenbacker returned home as a war hero. At theWaldorf-Astoria, 600 people, including Secretary of WarNewton Baker and his mother, shuttled in fromColumbus. They "cheered him and toasted him and shouted and sang to him".[57] On the streets, he was mobbed by souvenir seekers who tore buttons and ribbons off his uniform. He noted, "The onslaught was pretty heavy, more than I liked, but I took it...."[58] Los Angeles gave him a parade in June.
Rickenbacker turned down several endorsement offers and an opportunity to star in a feature film.[59] He said producerCarl Laemmle "shoved a hundred-thousand-dollar certified check under my nose".[60] Rickenbacker turned down these opportunities because he did not want to cheapen his image.[59] He signed a book deal worth $25,000, publishing his memoir of the war,Fighting the Flying Circus. Rickenbacker also contracted for a speaking tour for $10,000; still in the Army, Rickenbacker also used this tour to promoteliberty bonds. After the Liberty Bond tour, he was promoted to major, and released from the army in November 1919.[44] However, Rickenbacker felt the rank of captain was the only one that was "earned and deserved,"[44] and preferred and was referred to as Captain Eddie or just "the Captain" for the rest of his life.[44]
Rickenbacker had a name he could capitalize on in any business he chose. He told a reporter, "There is no comparison between the auto and the air. I am through with the automobile and I stand ready to place my skill and talents in flying." Around December 1919, Rickenbacker talked toReed Chambers about a joint venture in aircraft manufacturing. However, the performance and safety of airplanes were a concern for the government and the general public. Rickenbacker resorted to his promotional abilities to generate public and governmental enthusiasm, but with limited success. In 1920 and 1921, he made four transcontinental crossings—twice inJunkers-Larsen JL-6s and twice inde Havilland DH-4s. During these trips, he had seven crack-ups, nine near misses, and eight forced landings in cornfields.[61][62][63][64][65][66]
In 1925, Rickenbacker was a defense witness, along withHap Arnold,Carl Spaatz,Ira Eaker, andFiorello H. La Guardia, in the court-martial of GeneralBilly Mitchell.
In October 1919, Rickenbacker accepted an offer from millionaire Byron F. Everitt ofEveritt-Metzger-Flanders to develop a new car under the nameRickenbacker Motor Company (RMC).[67] Other partners in the business were Harry Cunningham andWalter Flanders.[4]
Rickenbacker designed the car, with Ray McNamara developing its core engineering. Rickenbacker's most significant innovation was the tandem flywheel construction at the rear of the crankshaft that reduced vibration. The Rickenbacker automobile model took two years of development and 100,000 miles (160,000 km) of test driving by Rickenbacker before being unveiled at theNew York Auto Show in 1922.
RMC marketed its vehicle as "A Car Worthy of Its Name" and also used the Hat-in-the Ring squadron symbol.[4] It was a high-quality mid-priced car, "up to the minute in every detail". RMC models sold for $1,500 to $2,000. Because it "offers the least resistance to radio because of vibration", the Rickenbacker was selected to make the first transcontinental radio tour in June 1922.[68] The next year,Leo Wood extolled its smooth ride in a pop song, "In My Rickenbacker Car".
In mid-1923 Rickenbacker introduced his next innovation—four-wheel brakes.[59] A decade earlier, he had benefited from these on the race track and wanted to make them standard on his commercial vehicles. However, his decision to make a mid-year introduction was costly. Rickenbacker blamed sales problems on a concerted industry media attack led byStudebaker. He said, "That broke me; it was more responsible for my going broke...than anything else."[69] A second mid-year change in 1924 left RMC dealers feeling mistreated and taking a financial hit. In 1925, the Rickenbacker model 8 was the pace car of the Indianapolis 500.[59]
RMC declined when Rickenbacker failed to fully focus on RMC and continued work on aviation.[67] In addition, the company's production engineer,Walter Flanders, died. Above all, the arrival of the less expensive, equally reliableChrysler cut into the RMC market.[70][71] As RMC sales dropped and leadership bickered, Rickenbacker resigned from his role as vice president and director of sales. In November 1927, the company went bankrupt.[67] Because he was a founder, Rickenbacker was responsible for $250,000 of debt.
While he was supposed to be focusing on RMC, Rickenbacker tried to achieve speed and distance records in aviation across the United States.[67] His focus shifted to creating a light plane that would be affordable for private ownership.[67] In January 1923, he announced the Glider Trophy, an annual worldwide contest he established to encourage experimentation with glider design.[72] The Trophy cost $5,000 to produce.[72]
In 1926, Rickenbacker startedFlorida Airways, with wartime comradeReed Chambers.[67] Investors in the company includedHenry Ford, Richard C. Hoyt of theHayden, Stone & Co. financial empire, andPercy Rockefeller.[67] Ford's investment included supplying three new airplanes.[67]
Florida Airways began carrying airmail in April and passengers two months later, going between Miami and Jacksonville.[67] However, Florida Airways was out of business before completing a full year of operations. It was a victim of the 1926 hurricane, the decline of the Florida real estate boom, and the failure of Tampa officials to deliver a promised airport.[67] The company was purchased from receivership byHarold Pitcairn.[67]
On November 1, 1927, Rickenbacker purchased theIndianapolis Motor Speedway fromCarl Fisher for $700,000. He considered his salary of $5,000 a year and the opportunities for public relations to be more valuable than the $700,000 in debt he incurred.[73] He also drove the speedway's pace car for several years.[59]
He operated the Indianapolis Motor Speedway for more than ten years, overseeing many improvements to the facility.[74] He was responsible for the first radio broadcast of the Memorial Day 500 race.[59] After a final 500-mile (800 km)race in 1941, he closed the Speedway to conservegasoline, rubber, and other resources during World War II.[54][75] In 1945, Rickenbacker sold the racetrack to the businessmanAnton Hulman Jr.[75]
Before going to Detroit to produce his automobile with RMC, Rickenbacker took a job withGeneral Motors (GM) as the California distributor for its new car, theSheridan.[76][77] He spent the first eight months of 1921 in California, creating a network of dealerships.[67] He often traveled between cities by plane, a leasedBellanca.
In January 1928, Rickenbacker became assistant general manager for sales at GM for itsCadillac andLaSalle models.[78] Later in the year, he took out a $90,000 loan to buy theAllison Engine Company and earned a significant amount on its resale to GM. Rickenbacker repeated this strategy withBendix Corporation soon after.[79]
By mid-1929, Rickenbacker returned his focus to aviation. He convinced GM to purchaseFokker Aircraft Corporation of America (FACA), the designer of the fighter planes he once faced on the Western Front. As compensation for his advice, Rickenbacker was promoted to vice president for sales for GM'sFokker Aircraft Company.[80] When Fokker Aircraft relocated its headquarters to Baltimore in 1932, Rickenbacker left. He became the vice president for governmental relations forAmerican Airways, part of American Air Transport. While there, he convinced American Air Transport to purchaseNorth American Aviation.
Ten months later, he left American Air Transport and returned to GM, convincing the automaker to purchaseNorth American Aviation. When the deal went through in June 1933, Rickenbacker became vice president for public affairs in GM's new aviation venture. North American Aviation was the parent company forEastern Air Transport,Curtiss-Wright Corporation, andTrans World Airlines.
In 1934, PresidentFranklin D. Rooseveltrescinded existing mail contracts with private airlines and moved air mail transportation to theU.S. Army Air Corps. At the time, Rickenbacker was vice president of Eastern Air Transport, one of the companies affected.[81] He became an outspoken critic of Roosevelt'sNew Deal policies, seeing them as little better thansocialism.[82] This drew criticism and ire from the press and the Roosevelt administration, which orderedNBC Radio to no longer allow Rickenbacker to broadcast his criticisms of Roosevelt's policies.[82] When several inexperienced, undertrained Army pilots crashed and died while hauling mail on treacherous routes, Rickenbacker called it "legalized murder!"[83][84]
Rickenbacker called upon his connections to achieve a merger of Eastern Air Transport with Florida Airways, formingEastern Air Lines. In early 1935, Rickenbacker became general manager of Eastern Air Lines. In April 1938, after learning that GM was considering selling Eastern toJohn D. Hertz, Rickenbacker met with GM's chairman of the board,Alfred P. Sloan, and bought the company for $3.5 million.[85]
Under his leadership, Eastern Air Lines grew from a company flying a few thousand miles per week into a majorairline. Rickenbacker oversaw many radical changes in the field of commercial aviation. He negotiated with the U.S. government to acquireair mail routes, a great advantage to companies that needed regular income. He helped develop and support new aircraft designs. Rickenbacker bought larger and fasterairliners, including the four-engineLockheed Constellation andDouglas DC-4.[86] He also collaborated with pioneers of aviation design, includingDonald W. Douglas, the founder of theDouglas Aircraft Company and the designer and builder of theDC-4,DC-6,DC-7, andDC-8 (its first jet airliner).
Rickenbacker scripted the popular Sunday comic strip,Ace Drummond, from 1935 to 1940 forKing Features Syndicate.[87] He worked with aviation artist and authorClayton Knight, who illustrated the series.[87] The strip followed the adventures of barnstormer Drummond as he traveled around the world and defeated evil-doers.[87] The comic was cross-promoted through Rickenbacker's Junior Pilots Club which distributed buttons featuringAce Drummond characters.[87]Ace Drummond was adapted into afilm serial, a radio program, and aBig Little Book,Ace Drummond (Whitman Publishing Co., 1935).[88][89]
Between 1935 and 1940, Knight and Rickenbacker created another Sunday comic strip for King Features.[90] CalledThe Hall of Fame of the Air, this fact-based comic featured airplanes and air battles of famous aviators and aces.[90] As one modern writer noted, "Whether 'America's Ace of Aces' wrote the pieces or not; his name added authenticity to the strip."[90] This comic strip was adapted into a Big Little Book,Hall of Fame of the Air, by Whitman Publishing Co. in 1936.[88]
Rickenbacker supported the war effort as a civilian. While initially supporting theisolationist movement, Rickenbacker officially left theAmerica First organization in 1940, having been a member for a few months. He then took an outspoken pro-British stance. He was inspired by "England's heroic resistance to relentless air attacks" from theLuftwaffe's campaign during theBattle of Britain in 1940, writing: "Should these gallant British withstand the terrific onslaught of the totalitarian states until the summer of 1941, it is my sincere conviction that by that time this nation will have declared war."[91]
Rickenbacker was one of a few celebrities who participated in campaigns to rally World War I veterans to the British cause before theattack on Pearl Harbor.[92] In 1942, he toured training bases in the southwestern United States andEngland. He encouraged the American public to contribute time and resources and pledged Eastern Air Lines equipment and personnel for use in military activities. Under Rickenbacker's direction, Eastern Air Lines flew munitions and supplies across the Atlantic to the British.[92]
In 1942, with a letter of authorization fromHenry L. Stimson,U.S. Secretary of War, Rickenbacker visited England on an official war mission and made ground-breaking recommendations for better war operations.[citation needed] He inspected troops, operations, and equipment, serving in a publicity role to increase support from civilians and soldiers. Later, he worked with both theRoyal Air Force and theUnited States Army Air Forces on bombing strategy, including work with air chief marshal SirArthur Harris and generalCarl Andrew Spaatz.[93]
In October 1942, Stimson sent Rickenbacker on a tour of air bases in thePacific Theater of Operations to review living conditions and operations. In addition, he was to deliver a secret message from the president to GeneralDouglas MacArthur.[94] After visiting several air and sea bases inHawaii, Rickenbacker was provided with aB-17D Flying Fortress (AAF Ser. No.40-3089) as transportation to the South Pacific. Due to faulty navigation equipment, the bomber strayed hundreds of miles off course while on its way to a refueling stop onCanton Island. When the airplane ran out of fuel, the pilot, Captain William T. Cherry Jr., was forced to ditch orwater land the airplane in a remote part of thePacific Ocean.[4]

For 24 days, Rickenbacker, Army CaptainHans C. Adamson (his friend and business partner), and six crewmen drifted for thousands of miles at sea inlife rafts. Adamson sustained serious injuries during the ditching. The other crewmen—John Bartek, Wiliam Cherry, John De Angelis, Alexander Kaczmarczyk, James Reynolds, and James Whittaker—were hurt to varying degrees.[4] Their food supply ran out after three days.[4] On the eighth day, atern landed on Rickenbacker's head.[4] He captured it, and the bird became both a meal for the men and fishing bait.[4] They survived on sporadic rainwater and small fish that they caught with their bare hands.[82] While suffering from dehydration, Kaczmarczyk drank seawater; he died after two weeks adrift and was buried at sea.[4]
TheU.S. Army Air Forces and theU.S. Navy's patrol planes planned to abandon the search for the lost B-17 crewmen after just over two weeks, but Rickenbacker's wife convinced them to search for another week.[4] However, the newspapers and radio reported that Rickenbacker was dead.[82]
The surviving men split up. Cherry rowed off in the small raft and was rescued on day 23. Reynolds, De Angelis, and Whittaker found a small island that was close to an inhabited island where the natives were hosting an allied radio station. A U.S. Navy patrolOS2U-3 Kingfisher float-plane rescued the survivors on November 13, 1942, in the Ellice Island chain (nowTuvalu).[4] All were suffering from exposure, sunburn, dehydration, and near starvation.[4] He had lost 40 pounds (18 kg), but after a few days of rest, Rickenbacker completed his assignment and delivered his message to General MacArthur.[4][31]
The failure in the airplane's navigation was blamed on an out-of-adjustmentbubble octant that gave asystematic bias to all of its readings. The octant suffered a severe shock in a failed takeoff attempt in a different bomber. When the bomber's landing gear brakes seized, the crew unknowingly moved the damaged bubble octant to Rickenbacker's plane. This ditching spurred the development of improvednavigational instruments and also bettersurvival gear for the air crewmen.
In 1943, Rickenbacker wroteSeven Came Through about his experience, saying he was lost for 21 days.[95] He corrected the number to 24 days in his 1967 autobiography.
Still determined to support the war effort, Rickenbacker suggested a fact-finding mission in theSoviet Union to provide the Soviets with technical assistance with their American aircraft. To get approval for this trip, Rickenbacker approached Soviet diplomats, rather than President Roosevelt. By trading favors with the Soviet ambassador and with Stimson's help, Rickenbacker secured permission to travel to the Soviet Union. Stimson assigned Rickenbacker to visit the bases and production facilities in the Aleutian Islands, Burma, China, India, the Middle East, North Africa, and the Soviet Union.[4] TheWar Department provided everything Rickenbacker needed, including a highly unusual letter giving the bearer permission to "visit...any...areas he may deem necessary for such purposes as he will explain to you in person", signed by the Secretary of War.[96]
In April 1943, Rickenbacker began his trip, traveling to Cairo, Egypt, in aUnited States Army Air ForcesC-54 provided by GeneralHenry H. Arnold. Rickenbacker made observations at every stop and reviewed American operations with a critical eye, forwarding reports to authorities. From Cairo, he traveled byC-87 to India to experience theHump airlift into China—he reported unfavorably on the Hump airlift to Arnold after his return to the United States. Continuing into China, Rickenbacker was impressed by the determination of the Chinese people but disgusted with the corruption of theKuomintang government. Next, he went toIran and, from there, to the Soviet Union.
In the Soviet Union, Rickenbacker observed wartime conditions, the dedication and patriotism of the Russians, and the denial of food to those deemed unproductive to the war effort. He befriended many Soviet officials and shared his knowledge of the aircraft they had received from the United States. He was lavishly entertained by the Soviets and recalled attempts byNKVD agents to get him intoxicated enough to disclose sensitive information.
Rickenbacker's mission was successful. A commander ofMoscow's defense had stayed at Rickenbacker's home in 1937, and this personal connection aided his information-gathering. He learned about Soviet defense strategies and capabilities. When theBattle of Kursk started, he took advantage of the Soviets' distraction, viewing and memorizing a map that detailed the locations of Soviet military units at the front.[97] He also persuaded his hosts to give him an unprecedented tour of theShturmovik aircraft factory. However, Rickenbacker made comments during his trip that alerted the Soviets to the existence of the secretB-29 Superfortress program.[98]
After Rickenbacker visited the Soviet Union, British prime ministerWinston Churchill interviewed him. In the United States, Rickenbacker's information resulted in some diplomatic and military action; however, the president did not meet with him.[99] For his support of the war effort, Rickenbacker received theMedal for Merit from the United States government.
For a time, Eastern was the most profitable airline in the postwar era. During the late 1950s, however, Eastern Air Lines' fortunes declined. Rickenbacker was forced out of his position as CEO on October 1, 1959.[2] At the age of 73, Rickenbacker also resigned as the chairman of the board on December 31, 1963.[2]
In the 1960s, Rickenbacker became a well-known speaker. He shared his vision for the future of technology and commerce, exhorting Americans to respect the Soviet Union during theCold War, but still uphold American values. He also endorsed many conservative ideas.
In 1967, Rickenbacker published his autobiography, giving a special edition to the employees of Eastern Air Lines.


Rickenbacker met Adelaide Frost Durant in Los Angeles before World War I. At the time, she was married toClifford Durant, a racing competitor of Rickenbacker and the hard-partying son ofWilliam Durant ofGeneral Motors fame.[67] Durant was also an abusive husband. Adelaide chose to get a hysterectomy to ensure she would bear him no children. Her father-in-law stepped in to allow her to live independently, buying her a comfortable home and giving her $220,000 in equities, half being GM stock.[100]
Rickenbacker saw Adelaide again in New York in 1921 and was smitten. She finalized her divorce in July 1922, and the two were married on September 16, 1922, in Cumberland Presbyterian Church of South Beach, Connecticut.[4] Following a seven-week honeymoon in Europe, the newlyweds set up home at Indian Village Manor in Detroit, Michigan.[4] They adopted two boys: David Edward in 1925, and William Frost in 1928.[4] Before the second adoption, the couple purchased a home inGrosse Pointe. In 1931, the family moved toBronxville, New York.New York City was Rickenbacker's favored home base and remained the couple's primary residence for the rest of their lives, along with their second home inKey Biscayne. They also owned a ranch inKerr County, Texas, in the 1950s. Both of their sons attended theAsheville School, where Rickenbacker served on the board of trustees.[101]
On February 26, 1941, Rickenbacker was a passenger onEastern Air Lines Flight 21 on aDouglas DC-3 airliner that crashed outsideAtlanta, Georgia. The survivors were rescued after spending the night at the crash site. Rickenbacker barely survived being soaked in fuel and trapped in the wreckage. The press mistakenly announced his death.
In his autobiography, Rickenbacker gave a dramatic retelling of the incident. While he was still conscious and in terrible pain, he was left behind while some ambulances carried away the bodies of the dead. When he arrived at the hospital, his injuries were so severe that the emergencysurgeons andphysicians left him for dead for some time.[82] The doctors instructed their assistants to "take care of the live ones".[102] Rickenbacker's injuries included a fractured skull, a shattered left elbow with a crushed nerve, a paralyzed left hand, several broken ribs, a crushed hip socket, apelvis broken in two places, a severed nerve in his left hip, a broken left knee, and his left eyeball was out of its socket.[102] He was in critical condition at Atlanta'sPiedmont Hospital for ten days.[31] After four months in the hospital, followed by months of home care, Rickenbacker healed from his injuries and regained his full eyesight.[7][103] Rickenbacker later noted the supreme act of will that it took to stave off dying.[103]
Rickenbacker was an avid golfer, often playing at theSiwanoy Country Club course near his home inBronxville. He is one of a very select few members who were granted honorary lifetime membership.[104] He was also a member of the Los Angeles Elks Lodge #99.[59] After he left Eastern Airlines, the Rickenbackers traveled for several years in the Orient.[105]
In 1972, Rickenbacker had a stroke that left him in a coma for a short time.[105] He recovered and traveled toZürich, Switzerland, in July 1973, seeking medical treatments for his wife's failing vision.[44][105] While in Zürich, Rickenbacker contractedpneumonia and died at the age of 82.[1][44][105] His memorial service was held at the Key Biscayne Presbyterian Church with the eulogy given byLt. General Jimmy Doolittle.[106] He was interred in Columbus, Ohio, atGreen Lawn Cemetery.[107] When he died, Rickenbacker was the last living Medal of Honor recipient from the United States Army Air Service.[82]
In 1977, Adelaide was blind, in failing health, and still grieving severely from the loss of her husband.[105] She died by suicide via gunshot at their home inKey Biscayne, Florida, at the age of 92.[105]


This article incorporatespublic domain material from websites or documents of theUnited States Army Center of Military History.
Eddie Rickenbacker, a leading fighter ace in World War I and retired chairman of Eastern Air Lines, died early yesterday in a Zurich hospital. ...
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