.svg){kind=logo} | |
| Company type | Economy motel |
|---|---|
| Industry | HotelFranchising |
| Founded | 1969; 56 years ago (1969) (as Econo-Travel) Norfolk, Virginia, U.S. |
| Founders |
|
Number of locations | 779 (as of June 30, 2020) |
| Parent | Choice Hotels |
| Website | www |
Econo Lodge is a budgetmotel chain based in theUnited States andCanada and one of the larger subsidiaries ofChoice Hotels.[1] The properties contain a minimum of 40 guest rooms and are often located near highways or highway access. All hotels provide a free breakfast. As of December 31, 2022[update], there are 759 Econo Lodge hotels open with 44,697 rooms.[2][3] There are Econo Lodge motels in every US state and Canadian province.
The company began inNorfolk, Virginia by developer Vernon Myers and his son, Vernon Jr. in 1969 asEcono-Travel and they were joined by Lloyd Tarbutton, a local businessman. Tarbutton took on the project, finding investors and money, as well as doing extensivemarket research, to see if the concept would work. The chain'smascot in the early days was "Sandy", a girl in a short Scotch skirt andtam. The first hotel, still operating at 865North Military Highway in Norfolk, was built for $275,000. Its daily rate for rooms was $7 single, $9 double, and $11 for four.
Tarbutton sold the chain, which had 306 locations, in 1983 for $836 million. He had begun to change the name on all locations to Econo Lodge in the latter 1970s. The brand went through ups and downs and a number of owners after the founders sold out. It was eventually acquired by a fund advised by investor Paul Wallace, who refurbished it, mended relations with franchisees, and then sold it to what is nowChoice Hotels International in 1990. It is the more upscale of the group's economy brands; its sister brand,Rodeway Inn, usually has fewer amenities.
Media related toEcono Lodge at Wikimedia Commons
