| Company type | Privately held company |
|---|---|
| Industry | Retail |
| Founded | 2016; 9 years ago (2016) |
| Defunct | May 2021 (2021-05) |
| Headquarters | London, England |
Number of locations | 1 (closed) |
Key people | Stelios Haji-Ioannou |
| Products | Groceries |
| Parent | easyGroup |
| Website | easyfoodstore |
easyFoodstore was adiscount supermarket owned and operated by theeasyGroup inLondon,England.
First announced byeasyGroup in 2013,[1][2][3][4] the easyFoodstore supermarket opened in London in February 2016, located next toeasyBus House (the headquarters of easyBus Ltd).[5]
The store had no item brands, and only had about 100 items such as tinned goods, pasta, rice, and cleaning products.[6] The supermarket charged just 25p for essential food items.[7] Just days after opening its doors it was forced to shut temporarily after running out of stock.[8] The store then sold items at 50p each, with 25p returning during promotional periods only.[9][10]
By late 2021 the sole trial store closed.[11]
| 'Big four' | |
|---|---|
| Convenience | |
| Discount | |
| Frozen specialists | |
| Online | |
| Premium | |
| Regional | |
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