| Electronic Entertainment Expo 2012 | |
|---|---|
 TheLos Angeles Convention Center during E3 2012, withMedal of Honor: Warfighter occupying entrance advertising. | |
| Genre | Multi-genre |
| Begins | June 5, 2012 |
| Ends | June 7, 2012 |
| Venue | Los Angeles Convention Center |
| Locations | Los Angeles, California |
| Country | United States |
| Previous event | E3 2011 |
| Next event | E3 2013 |
| Attendance | 45,700 |
| Organized by | Entertainment Software Association |
| Filing status | Non-profit |
TheElectronic Entertainment Expo 2012 (E3 2012) was the 18thE3 held. The event took place at theLos Angeles Convention Center inLos Angeles, California. It began on June 5, 2012, and ended on June 7, 2012, with 45,700 total attendees. It was televised onSpike[1] and streamed online to computers, mobile devices,PlayStation Home[2] and onXbox Live viaIGN's application.[3] This was the last event to be broadcast byG4 along with being the last one to feature a physical press conference byNintendo which mainly focused on games that were coming to the then upcomingWii U video game console that launched later that year and was later considered to be a commercial failure.
Prior to the show, several companies made announcements regarding their products. Nintendo unveiled a new design for theWii U controller, known now as theWii U GamePad, along with a slightly modified console. Each of the three major console producers have also held or planned press conferences.
Konami held its 2nd annual pre-E3 show on May 31.
Microsoft's press conference took place on June 4 at 9:30am in theGalen Center. It was known as "Xbox: Entertainment Evolved," in the vein ofHalo: Combat Evolved. It was streamed on Xbox Live and played live onSPIKE TV.
At the conference the company showed footage from upcoming sequelsHalo 4,Call of Duty: Black Ops II, andResident Evil 6. It also showed new entries in classic franchises, including the gamesTomb Raider,Forza Horizon,South Park: The Stick of Truth, and many others. It also announced new intellectual property, includingAscend: New Gods andLocoCycle.
The company expanded itsKinect lineup with several new titles. EntertainerUsher made an appearance to demonstrate theDance Central 3 dancing game. A castle-wrecking game calledWreckateer was also demonstrated.Matter, an Xbox 360-exclusive title for the Kinect was also shown.
Microsoft also unveiled expanded entertainment and multimedia features for theXbox 360. The company announced new sports content partnerships, including those with theNational Basketball Association,National Hockey League, andESPN to bring their content to the console.[4]Xbox Music was also revealed, which will carry the Xbox brand to Windows 8.[5] The company unveiledInternet Explorer 10 for the console, which can be controlled via tablet devices. The console maker also announcedXbox SmartGlass, a technology designed to allow play experiences from mobile devices, including those runningWindows 8 andWindows Phone operating systems.
Electronic Arts took the stage on June 4 at 1:00pm, showcasing ten titles or families of titles. Included were games such asCrysis 3,Dead Space 3,Medal of Honor: Warfighter,Need for Speed: Most Wanted andSimCity.
Ubisoft held a press conference on June 4 at 3:00pm, showing many titles includingAssassin's Creed III,Far Cry 3,Just Dance 4,Rayman Legends,Tom Clancy's Splinter Cell: Blacklist,Watch Dogs andZombiU.
Sony's press conference took place on June 4 at 6:00pm at theLos Angeles Memorial Sports Arena. Sony and its partners showcased existing titles, including first party games such asGod of War: Ascension,PlayStation All-Stars Battle Royale andThe Last of Us and third party games such asAssassin's Creed III andFar Cry 3.
Sony also announced a new title calledBeyond: Two Souls.
Sony provided updates on the PlayStation Suite mobile framework, renaming it toPlayStation Mobile and addingHTC as a partner. It also unveiled theWonderbook augmented reality reading system.
Nintendo's main press conference took place on June 5 at 9:00am in theNokia Theatre. The company showed 23 Wii U titles, including first party games likePikmin 3, andNew Super Mario Bros. U, and third party games likeBatman: Arkham City: Armored Edition,Scribblenauts: Unlimited, andZombiU. The company also showed more casual games, includingWii Fit U andNintendo Land. On stage,Reggie Fils-Aimé stated "I feel just like a PurplePikmin."[6]
The following day, June 6, Nintendo held a smaller "software showcase" conference based solely on theNintendo 3DS, showcasing new content and games such asNew Super Mario Bros. 2,Paper Mario: Sticker Star andLuigi's Mansion: Dark Moon. This was also the last traditional Nintendo E3 press conference asE3 2013 onwards would take the form of aNintendo Direct (with the exception ofE3 2016, which only had Nintendo Treehouse Live).
