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Disney Media and Entertainment Distribution

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Defunct Disney business segment

Disney Media and Entertainment Distribution
FormerlyWalt Disney Direct-to-Consumer & International (2018–2020)
Company typeDivision
Predecessor
FoundedMarch 14, 2018; 7 years ago (2018-03-14)
DefunctFebruary 8, 2023; 2 years ago (2023-02-08)
FateMoved toDisney Entertainment as part of the reorganization of all Disney divisions following the company’s larger reorganization
SuccessorDisney Entertainment
HeadquartersWalt Disney Studios,,
U.S.
Area served
Worldwide
Key people
Brands
ServicesFilm distribution,film promotion,music recording,music publishing,over-the-topstreaming
ParentThe Walt Disney Company
Divisions
Subsidiaries
Websitedmedmedia.disney.com

Disney Media and Entertainment Distribution (DMED), formerlyWalt Disney Direct-to-Consumer & International (DTCI), was a business segment ofthe Walt Disney Company that operated from March 14, 2018 until the establishment of its successor,Disney Entertainment on February 8, 2023. It consisted ofDisney Streaming (previously known as BAMTech and Disney Streaming Services) and Disney International Operations (which is now split up). Disney Media and Entertainment Distribution's fate was a success as of to whenDisney-ABC Domestic Television still held up business[1]

On October 12, 2020, former CEOBob Chapek initiated a reorganization of Disney's media and entertainment divisions, which included a dissolution of DTCI and a split of its business segments into Disney International Content and Operations and Disney Media and Entertainment Distribution.[2] Until 2023, the business segment consisted Disney's streaming services, its advertising sales division and its linear television networks, along withbroadcast, cable and international syndication. Its focus was on strategic monetization of titles from Disney's three content groups:Studios,General Entertainment, andESPN & Sports.[3][4]

On February 8, 2023, returning CEOBob Iger began to re-organize all Disney divisions as part of the company's larger reorganization, which included the move of DMED's responsibilities into a newDisney Entertainment division overseeing all filmed and screen content and its networks and streaming venues, excluding ESPN and sports broadcasting operations.

Background

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In 1997, Disney andSony Pictures formed a film distribution joint venture inSoutheast Asia which covered five countries.[5] From 1999 to 2000,Bob Iger was president of Walt Disney International and chairman ofABC TV Group.[6] until he was promoted to president and chief operating officer of the Walt Disney Company.[7]

Michael O. Johnson, later CEO of Herbalife, was president of Walt Disney International from 2000 - 2003.[8]

Andy Bird became the next president of Walt Disney International in 2004.[9][10] At the time of Bird's appointment, most countries' units except inLatin America operated independently. He took the Latin America-integrated operation as a guide for other regions. Strategically, Bird wanted their companies to be the Walt Disney Company of India and other countries, not the Walt Disney Company of a certain country, basically tailoring the company to the country with, for example,localization of programming.[11] Diego Lerner, who led Disney Latin America, was thus named President of Disney Europe, Middle East & Africa in 2009.[12]

Buena Vista International and Sony Pictures Releasing International formed fourteen distribution joint ventures, including in Mexico, Brazil, Thailand, Singapore and the Philippines. Another Buena Vista-Sony distribution joint venture was set up in Russia in December 2006.[13]

The Walt Disney Company'sCIS office in Russia opened in 2006.[14] The company's original plan was for to release three films per year.[15] In 2009, Disney CIS released its firstRussian language-film,The Book of Masters which took in 10.8 million on a budget of $8 million. By April 2011, the company announced that director Vladimir Grammatikov was hired by the company as creative producer, while two more Russian films were placed into production: A fairy tale and a youth story.[16] Instead, the country's unit took a seven-year hiatus until they announced the production onThe Last Knight in April 2016.[14][17] On November 26, 2017, the film became the highest-grossing local-language release of all time in Russia, with a gross of 1.68 billion rubles ($28.8 million).[17]

In 2014, Walt Disney International appointed Luke Kang to head its Greater China unit.[18] Disney's South East Asia managing director Rob Gilby appointed three managers for Indonesia, Philippines and Thailand, who were Herry Salim, Veronica Espinosa-Cabalinan, and Subha-Orn Rathanamongkolmas (Soupy) respectively, in May 2017.[19]

Paul Candland was promoted from president of Walt Disney Japan to president of The Walt Disney Company Asia, consisting of Japan, Korea, Southeast Asia, andGreater China in July 2014. Stanley Cheung was also promoted from managing director to chairman of TWDC Greater China. Both reported to Andy Bird, chairman of Walt Disney International.[20]

With the retirement of the Asia unit's head Paul Candland after 19 years in September 2017, Disney split the Asia unit into two:North Asia andSouth Asia. North Asia consists of Japan, South Korea and Greater China and is headed by Kang, while South Asia combined India and South East Asia. The India unit's head Mahesh Samat would assume leadership of the South Asia unit by October 1, and the South East Asia unit's head Gilby left the company.[18] Later in September, Lerner was transferred to a new position within Walt Disney International, with Rebecca Campbell, the then-president ofABC Daytime andABC Owned Television Stations, named to replace him as president of DisneyEMEA.[12] In February 2017, Sony Pictures withdrew from the Philippines-distribution joint venture, followed by a withdrawing in August 2017 from the remainder of the Southeast Asian distribution joint venture with Disney.[5]

In November 2015, Disney UK started Disney's test streaming service, DisneyLife, with Disney films, TV series, books and music tracks, under general manager Paul Brown.[21] The original plan had the service spreading to other countries in Europe, including France, Spain, Italy and Germany in 2016.[22] In October 2017, theRepublic of Ireland was the second country where DisneyLife was made available.[23] DisneyLife was launched in China in December 2017 through a partnership between Disney andAlibaba Digital Entertainment, only to have the Chinese government shut it down in August 2018 because of foreign content rules.[24] Instead, in February 2018, Disney and Alibaba reached a new deal that placed Disney content on Alibaba's Youku streaming platform.[25] On May 25, 2018, DisneyLife was expanded to the Philippines, making it the third country where the service was available.[26] In 2019, following the announcement of the UK Disney+ release date, Disney revealed that existing service DisneyLife would be folded into Disney+.[27]

In August 2016,The Walt Disney Company acquired a 1/3 stake inBAMTech for $1 billion, with an option to acquire a majority stake in the said company the future.[28] On August 8, 2017, Disney announced that it would increase its ownership in the company to a 75% controlling stake for $1.58 billion.[29] Disney also reiterated its plan to launch anESPN-branded over-the-top service in early-2018, followed by aDisney-branded direct-to-consumer streaming service in 2019.[30]

History

[edit]

As Walt Disney Direct-to-Consumer and International (2018–2020)

[edit]
Walt Disney Direct-to-Consumer and International logo used from March 14, 2018, until October 12, 2020.

Walt Disney Direct-to-Consumer and International (DTCI) were formed as part ofThe Walt Disney Company’s March 14, 2018, strategic reorganizationin anticipation of integrating21st Century Fox'sassets, with units coming from all of the other segments.[1][31]Kevin Mayer was named as the new segment's chairman.[31] With the restructuring, Disney International chairman Andy Bird is expected to leave The Walt Disney Company.[1] On May 25, 2018, Walt Disney Direct-to-Consumer and International was incorporated.[32]

ESPN+ would officially launch on April 12, 2018.[33]BAMTech was renamed to Disney Streaming Services by October 10, 2018. At that time, ESPN's chief technology officerAaron LaBerge was named to the new position as executive vice president and chief technology officer of DTCI Technology, leading a group that combined technologists and teams from across multiple parts of The Walt Disney Company.[34]

On October 31, 2018,ESPN International's executive vice president and managing director Russell Wolff was named executive vice president and general manager of ESPN+, reporting to Disney Streaming Services (formerly BAMTech Media). ESPN International's regional general managers started reporting to DTCI's regional leadership.[35]

The post-merger organization of the company was announced on December 13, 2018, with Lerner and Campbell remaining over the Latin American and EMEA regions. The EMEA region added Russia andCommonwealth of Independent States countries, while a new Asia Pacific region would replace South Asia and North Asia. Disney namedUday Shankar, who previously served as president of Fox Asia and chairman of the Star India, as head of the new region and chair of Disney India. The three regional heads and Janice Marinelli, president of global content sales and distribution, would report to Mayer.[36] Mahesh Samat, South Asia's head, moved to Disney Parks, Experiences and Consumer Products as executive vice president of Disney Consumer Products for Asia Pacific in late November 2018.[37] TheAcquisition of 21st Century Fox by Disney was completed on March 20, 2019, with Disney International took ownership of Fox's networks outside the United States.[38]

Shankar announced the Asia-Pacific unit's management team on April 1, 2019. The team included former several Fox executives, including Star Regional Media Networks' K Madhavan as head of Star India's regional language channels and Kurt Rieder as studio chief of Asian Pacific, with India's film operations reporting separately. Certain other Fox executives left the company in the reorganization, including head of international distribution Andrew Cripps, and Zubin Gandevia, head of Fox Networks Group in Asia Pacific and the Middle East. Disney's Malaysia and Singapore head Amit Malhotra would lead emerging markets and South Asia Pacific content sales, reporting to Shankar. Chafic Najia, a Disney senior vice president, was promoted to the Middle East'x media cluster manager. Disney's Australia and New Zealand manager Kylie Watson-Wheeler added media networks and direct-to-consumer to her responsibilities.[39]

In July 2019, Marinelli announced her resignation, ending a 34-year long tenure with the company.[40] Disney announced it would combine all the company's media sales and channel distribution into one organization. ESPN's executive vice president Justin Connolly was promoted to the newly created role of president of media distribution, reporting to Mayer.[41]

On January 31, 2020, it was announced that Hulu CEORandy Freer would be stepping down, as the position of CEO was removed, with all Hulu executives now reporting directly to corresponding DTCI business heads. Hulu's original programming team would continue reporting to chairman of Disney Television Studios and ABC Entertainment and FX on Hulu to the FX chairman.[42]

On March 12, 2020, Vanessa Morrison, who previously served as President ofFox Family andFox Animation, was appointed President of Streaming forWalt Disney Studios Motion Picture Production and will oversee development and production of Disney+ film content from TheWalt Disney Studios for bothDisney Live Action and20th Century Studios.[43] Morrison answers directly to head ofWalt Disney Studios Motion Picture ProductionSean Bailey.[43]

On May 18, 2020, Mayer stepped down as DTCI chairman to become the CEO ofTikTok. He was succeeded by Rebecca Campbell, who was previously the president ofDisneyland Resort.[44] This was soon followed by the transfer of the sales division (ad and distribution) to Disney Media Networks.[45]

On August 4, 2020, Disney announced that it would launch aStar-branded streaming service in 2021. This will be a general entertainment service, featuring content fromABC Signature,20th Television,FX,Freeform,20th Century Studios andSearchlight Pictures. The streaming service will be integrated with Disney+ in most countries.[46][47]

As Disney Media and Entertainment Distribution (2020–2023)

[edit]

On October 12, 2020, it was announced that Disney would effectively restructuring its media and entertainment businesses, which resulted in the dissolution ofDisney Media Networks and Walt Disney Direct-to-Consumer & International, thus two business segments being created in their place: Disney International Content and Operations, responsible for managing the international operations of The Walt Disney Company; and Disney Media and Entertainment Distribution, responsible for handling the company's streaming services, advertising operations, and its linear and syndicated television networks.[48]

Disney Media and Entertainment Distribution was formed as part of The Walt Disney Company's media and entertainment structural reorganization, which took place October 12, 2020, and made primarily due to the success of Disney's streaming services, mainlyDisney+.[3]Kareem Daniel was named as the chairman for the new segment. As part of this reorganization, Walt Disney Direct-to-Consumer & International along withDisney Media Networks were dissolved and two business segments were created in their place: Disney International Content and Operations, focused on Disney's international subsidiaries, and Disney Media and Entertainment Distribution, focused on said streaming services, its advertising divisions, and Disney's linear and syndicated television networks.

Following the segment's financial losses in Q4 2022, Bob Iger was reinstated as Disney's CEO and announced that he would replace DMED with a new structure that gives decision-making and operational control back to the creative teams. As part of the impending restructure, Daniel exited as chairman of DMED.[49] DMED was dismantled in February 2023, as part of Iger's reorganization of the company into three new segments.[50]

Units

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Current

[edit]

Disney Streaming (Direct-to-consumer & Technology)

[edit]

Ad sales

[edit]
  • Disney Advertising Sales
    • Disney Creative Works

Digital products

[edit]

Networks

[edit]

Platform distribution

[edit]

Former

[edit]

Digital products

[edit]
  • DTCI Technology
  • DTCI Digital Media

International

[edit]

Transferred

[edit]
UnitFromYears[31]
Disney Digital NetworkDisney Consumer Products and Interactive Media2018–2020
BAMTech (75%)[35]Disney corporate strategy office2018—2020
Walt Disney Studios Home EntertainmentWalt Disney Studios2018—2020[45]
Disney–ABC Domestic TelevisionWalt Disney Television (WDT)
Disney Channels Worldwide (International)2018—2020
Hulu (30%)
ABC News Digital and Live Streaming
Disney Media Distribution2018—2020[45]
DATG advertising sales
ESPN sales and marketingESPN Inc.
ESPN International regional businesses10/2018—10/2020[35]
21st Century Fox2019—2020
Walt Disney International South Asia[18]Walt Disney International2018–2020[53]
The Walt Disney Company EMEA
Walt Disney International North Asia[18]
  • The Walt Disney Company (Japan) Co., Ltd.
  • Walt Disney Greater China
    • The Walt Disney Company (China) Ltd.
    • The Walt Disney Company (Taiwan) Ltd.
  • The Walt Disney Company (Korea) LLC.
The Walt Disney Company Latin America

References

[edit]
  1. ^abcBarnes, Brooks (March 14, 2018)."Disney Reorganization Anticipates 21st Century Fox Assets".The New York Times. RetrievedApril 4, 2018.
  2. ^Low, Elaine (October 12, 2020)."Disney Reorganizes Content and Distribution Units to Bolster Streaming Businesses".Variety. RetrievedJanuary 28, 2021.
  3. ^abThe Walt Disney Company (October 12, 2020)."The Walt Disney Company Announces Strategic Reorganization of Its Media and Entertainment Businesses".Business Wire.Berkshire Hathaway. RetrievedFebruary 4, 2021.
  4. ^Pallotta, Frank (October 12, 2020)."Disney to overhaul its entertainment business with focus on streaming".CNN Business. RetrievedFebruary 6, 2021.
  5. ^abFrater, Patrick (August 14, 2017)."Sony Launches Its Own Theatrical Distributors in Southeast Asia (EXCLUSIVE)".Variety. RetrievedJune 13, 2018.
  6. ^Newcomb, Horace, ed. (2004).Encyclopedia of Television (Second ed.).Routledge. p. 1168.ISBN 978-1579583941.
  7. ^Weinraub, Bernard (January 25, 2000)."Disney Names New President In Reshuffling".The New York Times. RetrievedMay 22, 2010.
  8. ^Street Journal, Bruce OrwallStaff Reporter of The Wall (April 4, 2003)."Herbalife International Names Disney's Johnson as Its CEO".Wall Street Journal.ISSN 0099-9660. RetrievedOctober 26, 2021.
  9. ^"Andy Bird: Mister Mouse of Warrington".The Independent. December 19, 2005. RetrievedMay 14, 2008.
  10. ^Fuster, Jeremy (March 19, 2018)."Andy Bird Steps Down as Chairman of Walt Disney International".TheWrap. RetrievedApril 9, 2018.
  11. ^Szalai, Georg (November 19, 2015)."Walt Disney International Boss Talks Running a Successful Business Worldwide".The Hollywood Reporter. RetrievedApril 9, 2018.
  12. ^abTartaglione, Nancy (September 21, 2017)."Disney Intl Names Rebecca Campbell President For Europe, Middle East & Africa".Deadline. Penske Business Media. RetrievedApril 9, 2018.
  13. ^Holdsworth, Nick (December 27, 2006)."Disney, Sony team up for Russian content".The Hollywood Reporter. AP. RetrievedJune 13, 2018.
  14. ^abKozlov, Vladimir (April 20, 2016)."Disney Resumes Local-Language Movie Production in Russia After 7-Year Break".The Hollywood Reporter. RetrievedJuly 30, 2018.
  15. ^"Disney in the tale hit".Kommersant. April 19, 2016. p. 1. RetrievedJuly 30, 2018.Translation.
  16. ^Kozlov, Vladimir (April 20, 2011)."Disney to Begin Production of Two Russian-Language Movies This Summer".The Hollywood Reporter. RetrievedJuly 30, 2018.
  17. ^abVladimir, Kozlov (November 27, 2017)."Russia Box Office: Disney Film Becomes Top Local-Language Release of All Time".The Hollywood Reporter. RetrievedJuly 30, 2018.
  18. ^abcdFrater, Patrick (September 12, 2017)."Disney Splits Asia Regional Management in Two".Variety. RetrievedMarch 16, 2018.
  19. ^"Disney appoints country managers".The Nation. May 7, 2017.Archived from the original on June 14, 2018. RetrievedJune 13, 2018.
  20. ^The Deadline Team (July 29, 2014)."Paul Candland Upped To President Of The Walt Disney Company Asia".Deadline. RetrievedApril 15, 2019.
  21. ^Sweney, Mark (November 23, 2015)."Disney hands over keys to kingdom with launch of online TV service".the Guardian. RetrievedAugust 21, 2018.
  22. ^Barraclough, Leo (October 21, 2015)."Disney to Launch Subscription Streaming Service in U.K."Variety. RetrievedAugust 21, 2018.
  23. ^Maguire, Jack (October 11, 2017)."Disneylife streaming service has arrived in Ireland".Irish Mirror. RetrievedAugust 21, 2018.
  24. ^Frater, Patrick (April 26, 2016)."DisneyLife Taken Off Air by China Regulators".Variety. RetrievedAugust 21, 2018.
  25. ^Frater, Patrick (February 12, 2018)."Disney Cartoons Expand in China on Alibaba's Youku Platform".Variety. RetrievedAugust 21, 2018.
  26. ^Gonzales, Gelo (May 25, 2018)."Disney launches own streaming app in PH, costs P149 monthly on Globe".Rappler. RetrievedAugust 28, 2018.
  27. ^"DisneyLife will be rebranded as Disney+ in the UK".uk.movies.yahoo.com. RetrievedDecember 1, 2019.
  28. ^Soshnick, Scott; Palmeri, Christopher (June 30, 2016)."Disney Said to Buy Stake in $3.5 Billion MLB Web Unit".Bloomberg.com. RetrievedApril 9, 2018.
  29. ^"Marvel and Star Wars films will ditch Netflix for Disney's own service".CNET.CBS Interactive. RetrievedSeptember 7, 2017.
  30. ^Spangler, Todd (August 8, 2017)."Disney to End Netflix Deal, Sets Launch of ESPN and Disney-Branded Streaming Services".Variety. Penske Media Corporation. RetrievedAugust 9, 2017.
  31. ^abcSpangler, Todd (March 14, 2018)."Disney Reorganizes Divisions, Creates Dedicated Direct-to-Consumer Streaming Unit".Variety. RetrievedMarch 15, 2018.
  32. ^"Articles of Incorporation of Walt Disney Direct-to-Consumers & International"(PDF).California Business Search. California State Secretary of State. RetrievedSeptember 3, 2018.
  33. ^"ESPN+ will launch on April 12th for $4.99 per month".The Verge. RetrievedApril 3, 2018.
  34. ^Spangler, Todd (October 10, 2018)."Disney Appoints ESPN's Aaron LaBerge as CTO of Streaming and International Division".Variety. RetrievedNovember 13, 2018.
  35. ^abcSpangler, Todd (October 31, 2018)."Disney Puts Longtime ESPN Exec Russell Wolff in Charge of ESPN+ Streaming Service".Variety. RetrievedNovember 12, 2018.
  36. ^Clarke, Stewart (December 13, 2018)."Disney Sets Out International Leadership Team Post-Fox Deal".Variety. RetrievedDecember 14, 2018.
  37. ^"The Walt Disney Company appoints new Head of Consumer Products Commercialization".Retail News Asia. Mojju. November 27, 2018. RetrievedDecember 13, 2018.
  38. ^Littleton, Cynthia (March 19, 2019)."Disney Closes $71 Billion 21st Century Fox Deal".Variety. RetrievedApril 21, 2019.
  39. ^Frater, Patrick (April 1, 2019)."Disney Gives Leadership Roles to Several Fox Staffers in Asia Reshuffle".Variety. RetrievedApril 2, 2019.
  40. ^Goldberg, Lesley (July 16, 2019)."Disney's Longtime Head of Global Sales and Distribution to Exit".The Hollywood Reporter. RetrievedJuly 19, 2018.
  41. ^Goldberg, Lesley (July 18, 2019)."ESPN's Justin Connolly to Lead Combined Disney Sales Team".The Hollywood Reporter. RetrievedJuly 19, 2018.
  42. ^Andreeva, Nellie (January 31, 2020)."Hulu CEO Randy Freer Exits As Streamer Is Integrated Into Disney's Direct-to-Consumer & International Unit".Deadline Hollywood. RetrievedJanuary 31, 2020.
  43. ^abD'Alessandro, Anthony (March 12, 2020)."Steve Asbell Takes Over 20th Century Studios Post Emma Watts; Vanessa Morrison Named Walt Disney Studios Streaming Production President". Deadline. RetrievedApril 4, 2020.
  44. ^Barnes, Brooks (May 18, 2020)."Disney's Head of Streaming Is New TikTok C.E.O."The New York Times. Los Angeles. RetrievedMay 18, 2020.
  45. ^abc"Disney Shifts Ad Sales Group to Media Networks Division".The Hollywood Reporter. May 21, 2020. RetrievedMay 21, 2020.
  46. ^Alexander, Julia (August 4, 2020)."Disney is launching a new Star-branded streaming service internationally".TheVerge. RetrievedAugust 4, 2020.
  47. ^Feiner, Lauren; Hipes, Sarah (August 4, 2020)."Disney shares rise after the company says it has 100 million streaming subscribers, plans to launch a new streaming service".CNBC. RetrievedAugust 4, 2020.
  48. ^The Walt Disney Company (October 12, 2020)."The Walt Disney Company Announces Strategic Reorganization of Its Media and Entertainment Businesses".Business Wire.Berkshire Hathaway. RetrievedFebruary 4, 2021.
  49. ^Hayes, Dade (November 21, 2022)."Kareem Daniel Exits Disney As Bob Iger Sets Restructuring Of Media And Entertainment Distribution Division".Deadline Hollywood. RetrievedNovember 21, 2022.
  50. ^Goldsmith, Jill (February 8, 2023)."Disney Reorganizes Into Three Segments, Entertainment, ESPN & Parks".Deadline Hollywood.Archived from the original on February 9, 2023. RetrievedFebruary 9, 2023.
  51. ^Hayes, Dade (May 18, 2020)."Disney's Rebecca Campbell Caps Remarkable Rise From Stations To Top Streaming Role".Deadline. RetrievedFebruary 7, 2021.
  52. ^White, Peter (June 5, 2019)."'LA's Finest': Fox Networks Group Takes UK Rights To Gabrielle Union & Jessica Alba Action Drama".Deadline. RetrievedJune 13, 2019.
  53. ^Wang, Christine (March 14, 2018)."Disney announces strategic reorganization, effective immediately".CNBC. RetrievedMarch 14, 2018.

External links

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