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Disney Cruise Line

From Wikipedia, the free encyclopedia
Cruise line operation, subsidiary of The Walt Disney Company

Magical Cruise Company, Limited
Disney Cruise Line logo
Disney Fantasy departingPort Canaveral, September 2015
Disney Cruise Line
Formerly
  • Disney Vacation Cruises
  • Devonson Cruise Company, Limited
Company typeSubsidiary
IndustryTourism
FoundedFebruary 6, 1996; 30 years ago (1996-02-06)
Headquarters
Key people
  • Joe Schott (president, Disney Signature Experiences)
  • Sharon Siskie (SVP &GM, Disney Cruise Line)
RevenueIncrease US$2.5 billion (FY24)
Increase US$307 million (FY24)
Increase US$328 million (FY24)
Total assetsIncrease US$3.3 billion (FY24)
Owner
ParentDisney Signature Experiences
WebsiteOfficial websiteEdit this at Wikidata
Footnotes / references
Financials as of fiscal year (FY) ended September 28, 2025[update].
References:[1]

House Flag

Disney Cruise Line is thecruise line subsidiary ofthe Walt Disney Company. Incorporated in 1996 asMagical Cruise Company, Limited with the launch of its first vessel, the company is domiciled inLondon, England, with its operational headquarters inCelebration, Florida.[2][3][4] As of 2026, Disney Cruise Line operates seven ships:Disney Magic,Disney Wonder,Disney Dream,Disney Fantasy,Disney Wish,Disney Treasure, andDisney Destiny,[5][6] with an eighth ship,Disney Adventure, scheduled to enter service in March 2026.[7] Five additional ships are on order and are expected to enter service by 2031. The cruise line operates two private destinations inThe Bahamas used exclusively by Disney ships:Castaway Cay, a 1,000-acre (400 ha) private island, andLookout Cay at Lighthouse Point, a 600-acre (240 ha) destination on the southern end ofEleuthera.[8][9][10] Disney Cruise Line also operates exclusive-use cruise terminals in Florida atPort Canaveral andPort Everglades.

History

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Origins and formation

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In 1985,Premier Cruise Line became Disney's licensed cruise partner, allowing Disney characters to appear aboard its ships and enabling combined cruise, hotel, and theme park vacation packages. The partnership ended in 1993, when Premier entered a new agreement withWarner Bros. and adopted the use ofLooney Tunes characters. Following the termination of the agreement, Disney explored replacing Premier with another cruise partner and entered negotiations with bothCarnival andRoyal Caribbean.[11] When those discussions failed to produce an agreement, Disney began developing plans to operate its own cruise line.[12] Meanwhile,Walt Disney Travel Company began signing agreements with other cruise operators to offer Disney hotel and resort vacation packages.[13]

By early 1994, Disney had commissioned preliminary cruise ship designs and announced plans to launch a proprietary cruise operation by 1998.Arthur Rodney was appointed the inaugural president of the venture, initially branded asDisney Vacation Cruises.[12] The operating company was incorporated in the United Kingdom in February 1996 asDevonson Cruise Company, Limited and later renamed Magical Cruise Company Limited.[14]

In 1995, Disney ordered two purpose-built cruise ships fromFincantieri in Italy.[15] Around the same time, the company acquired Gorda Cay inThe Bahamas, investing approximately $25 million to redevelop the island as a private cruise destination later namedCastaway Cay.[15][16]

Launch and early operations (1998–2019)

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The first ship,Disney Magic, entered service in July 1998, followed byDisney Wonder in December 1999. With their introduction, Disney Cruise Line officially commenced operations, homeporting both vessels atPort Canaveral under a long-term agreement with the Canaveral Port Authority.[17]

Early itineraries focused on short Caribbean cruises marketed to families, later expanding to seven-night itineraries and Western Caribbean routes.[18] In 1999,Matt Ouimet succeeded Arthur Rodney as president of Disney Cruise Line.[19]

In 2005,Disney Magic was temporarily repositioned to thePort of Los Angeles in conjunction with Disneyland's 50th-anniversary celebrations, testing demand for West Coast sailings.[17] In 2007, the ship was deployed to Europe for an extended Mediterranean season, marking Disney Cruise Line's first sustained operations outside North America.[20]

In 2007, Disney announced plans to expand its fleet with two significantly larger vessels, theDream class, constructed byMeyer Werft in Germany.[15]Disney Dream entered service in 2011, followed byDisney Fantasy in 2012. The arrival of these ships enabled the seasonal redeployment of theMagic-class vessels to Europe, the West Coast, and Alaska.[20]

Pandemic suspension

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From March 2020 until July 2021, Disney Cruise Line suspended global operations due to theCOVID-19 pandemic.[21] Service resumed gradually, including a series of closed-loop sailings from ports in the United Kingdom, before returning to regular international itineraries.[22]

Large-scale expansion (2020s)

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Beginning in the 2020s, Disney Cruise Line embarked on its largest expansion to date, structured around two distinct phases of vessel acquisition.

The first phase centers on theWish class, with five vessels ordered, starting in 2016.[23]Disney Wish entered service in 2022, followed byDisney Treasure in 2024,[24] andDisney Destiny in 2025. A fourthWish-class ship is scheduled for delivery in 2027,[6] and a fifth vessel in 2029. The final ship will be owned and operated by Oriental Land Company, Disney's long-time partner and the owner and operator ofTokyo Disney Resort, and will be homeported in Tokyo.[25][26]

In 2022, Disney also acquired a partially completed cruise ship later namedDisney Adventure. Following extensive redesign and refurbishment, the vessel is scheduled to enter service in March 2026, homeported year-round in Singapore, marking Disney Cruise Line's first permanent deployment in Asia.

A second phase, announced in 2024, consists of three ships of a newly designed, unnamed class. These vessels, sized between the earlierMagic andDream classes, are scheduled to enter service in 2029, 2030, and 2031.[27][28]

In parallel with fleet expansion, Disney invested in port infrastructure and private destinations. In April 2022, the company announced plans to establish a secondary homeport facility atPort Everglades in Fort Lauderdale, Florida, which opened in November 2023. Port Canaveral also underwent pier and terminal upgrades to accommodate larger ships.[17] Disney further expanded its portfolio of exclusive destinations with the development ofLookout Cay at Lighthouse Point on the island ofEleuthera in The Bahamas.[29] Announced in March 2019, the destination opened to guests in June 2024.

Corporate organization

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In February 2009,Karl Holz was appointed president of Disney Cruise Line and New Vacation Operations, succeedingTom McAlpin.[30] Following a corporate reorganization in 2018, Disney Cruise Line and related offerings were grouped under theDisney Signature Experiences segment withinDisney Experiences, withJeff Vahle named president.[31]

In 2020, Vahle transitioned to leadWalt Disney World Resort, andThomas Mazloum was appointed president of Disney Signature Experiences.[32] In 2025, Mazloum became president ofDisneyland Resort, andJoe Schott was named president of Disney Signature Experiences.[33]

Facilities

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Terminals

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Port Canaveral

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Port Canaveral Terminal 8
Disney Cruise Line Terminal 8 at Port Canaveral
LocalePort Canaveral
OwnerCanaveral Port Authority
Characteristics
Total length1,160 ft (350 m)
History
Opening dateJuly 30, 1998
Coordinates28°24′47″N80°37′47″W / 28.413108579754674°N 80.62977801554493°W /28.413108579754674; -80.62977801554493

Port Canaveral's Cruise Terminal 8, located inCape Canaveral, Florida, serves as the primary homeport facility for Disney Cruise Line. The line homeportsDisney Fantasy,Disney Treasure, andDisney Magic at Terminal 8, whileDisney Wish is homeported at nearby Cruise Terminal 10, a shared-use terminal.[34]

The terminal building, owned by the Canaveral Port Authority and operated by Disney Cruise Line, measures 70,000 square feet (6,500 m2) and includes passenger check-in, security screening, and boarding facilities, along with adjacent ground transportation infrastructure.[35]

In 2009, Disney Cruise Line negotiated an extension of its operating agreement with Port Canaveral through 2022, which included dock and terminal upgrades to accommodate newer vessels. In 2019, the parties reached a new 20-year agreement granting Disney exclusive use of Terminal 8 and partial use of Terminal 10.[36] In 2018, port officials approved studies to evaluate capacity upgrades at Terminal 8 and adjacent facilities in response to planned fleet growth.[37] In January 2019, the Canaveral Port Authority approved modernization work at Terminals 8 and 10 to support additional year-round ship deployments.[38]

Port Everglades

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Port Everglades Terminal 4
Cruise Terminal 4 at Port Everglades following renovation
LocalePort Everglades
OwnerBroward County
Characteristics
Total length1,125 ft (343 m)[39]
History
RenovatedNovember 20, 2023
Coordinates26°05′46″N80°07′19″W / 26.09612041113019°N 80.12198191441779°W /26.09612041113019; -80.12198191441779

Port Everglades's Cruise Terminal 8, located inFort Lauderdale, Florida, serves as a secondary homeport facility for Disney Cruise Line. The terminal is scheduled to homeportDisney Destiny, along with a second vessel on a seasonal basis.

In April 2022, theBroward County Commission approved the conversion of Cruise Terminal 4 at Port Everglades into an additional homeport for Disney Cruise Line.[40] Passenger embarkation operations began on November 20, 2023.[41]

Cruise Terminal 4 is owned by Broward County and operated by Disney Cruise Line. The 104,162-square-foot (9,677.0 m2) facility includes passenger processing areas and is directly connected to the 1,818-space Heron Garage. Interior theming incorporates elements from theFinding Nemo franchise, and includes a public art installation,Coral Glow Persian Sconce Wall, byDale Chihuly.[42]

Under a long-term operating agreement, Disney Cruise Line is scheduled to base at least one vessel at Port Everglades on a year-round basis, with provisions for additional seasonal service.[43]

Private destinations

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Castaway Cay

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Disney Wish docked at the pier at Castaway Cay, August 2022
Main article:Castaway Cay

Disney's Castaway Cay is aprivate island inThe Bahamas that serves as an exclusive port of call for Disney Cruise Line ships. It is located nearGreat Abaco Island and was formerly known as Gorda Cay. In 1997, The Walt Disney Company acquired a99-year land lease from the Bahamian government, extending through 2096.

Castaway Cay was the first private island destination in the cruise industry designed to allow ships to dock directly at the island, eliminating the need for passengers to be tendered ashore.

The island remains largely undeveloped, with approximately 55 acres (22 ha) of its roughly 1,000 acres (400 ha) in active use. Daily operations are supported by approximately 140 permanent Disney Cruise Line employees based on the island.

Lookout Cay at Lighthouse Point

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Main article:Lookout Cay at Lighthouse Point

Disney's Lookout Cay at Lighthouse Point is a privately owned cruise destination in The Bahamas that serves as an exclusive port of call for Disney Cruise Line ships. It is located on Lighthouse Point, a peninsula on the southeastern coast ofEleuthera near Bannerman Town. Unlike Castaway Cay, which is situated on a private island, Lookout Cay occupies a privately controlled peninsula that remains part of the larger, inhabited island of Eleuthera.

In March 2019, The Walt Disney Company purchased the Lighthouse Point property from the Bahamian government. The destination opened to guests on June 6, 2024, with theDisney Magic becoming the first Disney Cruise Line vessel to call at the port.

Like Castaway Cay, Lookout Cay was developed exclusively for Disney Cruise Line operations and is accessed solely by Disney vessels.

Market share

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The cruise line has experienced some growth over the past several years, as depicted below.

YearRevenue market sharePassenger market shareRef.
20111.95%1.95%[44]
20152.4%2.8%[45]
20182.2%2.3%[46]
20212.7%2.2%[47]
20244.2%2.8%[48]
20253.9%3.1%[49]

Fleet

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Main article:List of Disney Cruise Line ships
Disney Magic, the first vessel in the fleet, pictured in 2017

Disney Cruise Line vessels incorporate stylistic references toocean liners of the early 20th-century, including long, low profiles and black hulls with red accents, which also reflect the colors associated withMickey Mouse. The vessels carry yellow lifeboats that match the color of Mickey's shoes rather than the standard safety orange, a choice that required a waiver under international maritime regulations.[50]

Disney Cruise Line began operations with theDisney Magic (1998) andDisney Wonder (1999), built byFincantieri in Italy. The fleet expanded with the largerDream-class ships,Disney Dream (2011) andDisney Fantasy (2012), constructed byMeyer Werft in Germany. Expansion continued in the 2020s with theWish-class vessels, beginning withDisney Wish (2022), followed byDisney Treasure (2024) andDisney Destiny (2025). In 2026, the line is scheduled to introduceDisney Adventure, acquired as a partially completed vessel and completed for Disney Cruise Line service. Two additionalWish-class and three smaller class ships are on order and are expected to enter service by 2031. All vessels areregistered inNassau, Bahamas.[51]

Most ships operate onlow-sulfur marine gas oil blended withhydrotreated vegetable oil, with theWish class usingliquefied natural gas.

See also

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References

[edit]
  1. ^"Annual report and financial statements".Magical Cruise Company, Limited. June 19, 2025. RetrievedFebruary 5, 2026.
  2. ^"Magical Cruise Company Limited: Private Company Information". Investing.businessweek.com. May 25, 2012. Archived fromthe original on September 18, 2010. RetrievedMarch 29, 2013.
  3. ^"MAGICAL CRUISE COMPANY, LIMITED - Overview (free company information from Companies House)".beta.companieshouse.gov.uk.Archived from the original on April 26, 2016. RetrievedJuly 17, 2017.
  4. ^Orben, Bill."Disney to base 3 ships at Port Canaveral for 2014".Orlando Business Journal. American City Business Journals.Archived from the original on December 7, 2012. RetrievedDecember 4, 2012.
  5. ^"Disney Fantasy". Cruise Critic.Archived from the original on April 30, 2009. RetrievedApril 5, 2010.
  6. ^abBevil, Dewayne."Coming to Disney World: Tron, Guardians of the Galaxy ride, 'Star Wars' hotel".OrlandoSentinel.com.Archived from the original on July 16, 2017. RetrievedJuly 16, 2017.
  7. ^"Just announced! Adventure calls as Peter Pan reveals the name of the next ship to join the Disney Cruise Line fleet".Twitter. RetrievedSeptember 11, 2022.
  8. ^"The Kingdom on the Sea".Time. August 10, 1998. Archived fromthe original on November 7, 2012.
  9. ^Peros, Evily Giannopoulos (March 9, 2023)."New Disney Cruise Line Island Destination at Lighthouse Point in The Bahamas to Welcome Guests in Summer 2024".disneyparks. Archived fromthe original on June 12, 2023. RetrievedMarch 24, 2023.
  10. ^McKenzie, Natario (March 10, 2021)."Disney's Lighthouse Point development slated for early 2024 opening after pandemic delay".Eyewitness News. RetrievedNovember 2, 2022.
  11. ^Fritscher, Lisa."How Disney Cruises Started".USA Today. Gannett. Demand Media. Archived fromthe original on October 19, 2015. RetrievedOctober 8, 2015.
  12. ^ab"Company News; Disney to Start its Own Cruise Line by 1998".The New York Times. Bloomberg News. May 4, 1994.
  13. ^Dezern, Craig (February 20, 1994)."Disney Contemplating Creation Of Cruise Line".Orlando Sentinel.
  14. ^"Magical Cruise Company Limited".
  15. ^abcSaunders, Aaron (October 1, 2013).Giants of the Seas: The Ships that Transformed Modern Cruising. Seaforth Publishing. pp. 76–78, 179.ISBN 978-1-84832-172-4. RetrievedMay 4, 2016.
  16. ^Shenot, Christine (April 7, 1996). "Disney To Make Mark On Cruising".Orlando Sentinel.
  17. ^abcJackson, Jerry W. (June 13, 2005)."Disney ship line on cruise control".Orlando Sentinel.Archived from the original on April 25, 2016. RetrievedApril 13, 2016.
  18. ^Aronson, Tara (September 25, 2002). "Disney Magic grows up".The Christian Science Monitor.
  19. ^"New Disney Cruise Line President".Cruise Industry News. July 16, 1999.
  20. ^abSchmidt, Chuck (April 4, 2009)."Disney Cruise Line: A good idea gets better".Staten Island Advance. Staten Island Media Group.Archived from the original on June 4, 2016. RetrievedMay 5, 2016.
  21. ^Barnes, Brooks (March 12, 2020)."Disney Parks and Cruise Line Will Close in Response to Coronavirus".The New York Times.ISSN 0362-4331. RetrievedMarch 19, 2020.
  22. ^"BREAKING: "Disney Magic at Sea" UK-Only Disney Cruise Line Itinerary Confirmed".WDW News Today. March 26, 2021. RetrievedJune 13, 2022.
  23. ^Tribou, Richard (January 22, 2019)."Port Canaveral documents label new cruise ship Disney Triton".Orlando Sentinel. RetrievedMarch 12, 2019.
  24. ^Hetter, Katia (March 4, 2016)."Disney to add two cruise ships".CNN.Archived from the original on April 13, 2016. RetrievedApril 13, 2016.
  25. ^Neumeier, Franz (July 9, 2024)."Meyer-Werft builds new cruise ship for Japanese Disney licensee Oriental Land".Cruise Tricks. RetrievedJuly 9, 2024.
  26. ^Assies, Christoph (July 9, 2024)."In the midst of the crisis: Meyer Werft lands new cruise ship order".Noz. RetrievedJuly 9, 2024.
  27. ^"Disney Cruise Line to Build Four More New Ships".Cruise Industry News. August 11, 2024.
  28. ^Anne, Kalosh."Disney Cruise plans new smaller design for 3 ships after 4th Wish".SeaTrade Cruise News. Informa UK Limited. RetrievedJanuary 10, 2025.
  29. ^Tribou, Richard (March 11, 2019)."Disney Cruise Line completes land purchase, enters agreement for second Bahamas destination".Orlando Sentinel. RetrievedMarch 12, 2019.
  30. ^Garcia, Jason (February 14, 2009). "Familiar Face Takes Disney Cruise Line Helm: Karl Holz".Orlando Sentinel.
  31. ^Tribou, Richard (April 20, 2018)."New president named for Disney Cruise Line, Vacation Club and more".Orlando Sentinel. RetrievedApril 30, 2018.
  32. ^Kalosh, Anne (May 19, 2020)."Thomas Mazloum succeeds Jeff Vahle as Disney Cruise Line president".SeatradeCruiseNews. RetrievedMay 19, 2020.
  33. ^Sanders, Scott (January 24, 2025)."Joe Schott Appointed President of Disney Signature Experiences Amid Disney Experiences Leadership Changes".DisneyCruiseLineBlog. RetrievedJanuary 24, 2025.
  34. ^"Cruise Terminal Map".Port Canaveral. 2025. RetrievedFebruary 3, 2026.
  35. ^"Cruising Terminals". Port Canaveral. Archived fromthe original on October 6, 2014. RetrievedSeptember 30, 2014.
  36. ^Peng, Vincent (January 13, 2026)."Canaveral Port Authority and Disney Cruise Line Reach New 20-Year Agreement for Expanded Cruise Operations and Arrival of New Disney Ships".DCL Guide. RetrievedJuly 29, 2024.
  37. ^"Port Canaveral plans: More Disney cruise ships and upgrade to Disney cruise terminal".Florida Today. RetrievedJune 29, 2018.
  38. ^Tribou, Richard (January 23, 2019)."Port Canaveral officials approve pursuing $46.5 million of work to refurb Disney Cruise Line terminals".Orlando Sentinel. RetrievedMarch 12, 2019.
  39. ^Wolt, Helen (November 7, 2017)."Port Everglades docks extended to accommodate cruise ships".Sun Sentinel. RetrievedFebruary 3, 2026.
  40. ^"Broward Approves Disney Terminal Design Contract at Port Everglades".www.porteverglades.net. April 5, 2022. RetrievedApril 11, 2022.
  41. ^"Port Everglades: New Lines, New Ships and a New Terminal".Cruise Industry News. November 9, 2023. RetrievedNovember 10, 2023.
  42. ^"Terminal 4".www.porteverglades.net. RetrievedDecember 1, 2023.
  43. ^"Cruise line announces new community investments in Junior Achievement of South Florida and Boys & Girls Clubs of Broward County".www.porteverglades.net. November 13, 2023. RetrievedDecember 3, 2023.
  44. ^"2011 Worldwide Cruise Line Market Share". Cruise Market Watch.Archived from the original on September 24, 2016. RetrievedMay 5, 2016.
  45. ^"2015 Worldwide Cruise Line Market Share". Cruise Market Watch. Archived fromthe original on September 27, 2016.
  46. ^"2018 Worldwide Cruise Line Market Share". Cruise Market Watch. Archived fromthe original on April 3, 2019.
  47. ^"2021 Worldwide Cruise Line Market Share". Cruise Market Watch. Archived fromthe original on October 3, 2022.
  48. ^"2024 Worldwide Cruise Line Market Share". Cruise Market Watch. Archived fromthe original on December 4, 2024.
  49. ^"2025 Worldwide Cruise Line Market Share". Cruise Market Watch.Archived from the original on January 31, 2026.
  50. ^Iovine, Julie V. (January 16, 1997)."Now It's Heigh-Ho, Off to Sea We Go".The New York Times. RetrievedDecember 30, 2013.
  51. ^"Inquiry call over vanished cruise woman".BBC. October 30, 2015. RetrievedMarch 12, 2019.

External links

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Years indicate year of entry into service with the Disney Cruise Line.
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