 Current logo since 2014 | |
| Country | India |
|---|---|
| Broadcast area | |
| Headquarters | Mumbai,Maharashtra, India |
| Programming | |
| Language(s) | |
| Picture format | SDTV576i HDTV1080i |
| Ownership | |
| Owner | JioStar |
| History | |
| Launched | 16 December 2004; 20 years ago (2004-12-16) (SD) 15 March 2023; 2 years ago (2023-03-15) (HD) |
Disney Channel is an Indianpay television channel owned byJioStar, a joint venture betweenViacom18 andDisney India. The channel is the Indian equivalent to theoriginal American network, and was launched on 16 December 2004. Disney Channel is available as a pay television channel on most subscription television providers inHindi,Tamil, andTelugu.
The channel became the fifth most watched kids channel across all genres with TRP as of October 2020.[4]
On 16 December 2004, Disney Channel India and its sister channelToon Disney launched in India, both broadcasting in English andHindi.[5][6] At first, the programming of the channel consisted of Disney's original shows imported from the US, such asLizzie McGuire,That's So Raven,The Suite Life of Zack & Cody,Hannah Montana,Wizards of Waverly Place,Sonny with a Chance,The Suite Life on Deck,Jonas LA andPhineas and Ferb.
Disney India has produced local adaptations of international live action series. The first local adaptation,Best of Luck Nikki premiered on 3 April 2011. The Disney Channel Original Movie,Phineas and Ferb Across the 2nd Dimension premiered on the channel on 25 September 2011.[7]
2012 saw the channel's second local adaptation,The Suite Life of Karan and Kabir premiering on 8 April,[8] as well as the first Disney Channel India Original Movie,Luck Luck Ki Baat.[9]
In June 2014, Disney Channel India launched their first local animated series,Arjun Prince of Bali.[10]
The channel rebranded on 17 December 2014 with the new logo used internationally, with the exception of the logo colour being purple instead of blue, and had a strategy of showing family-oriented shows during the weekend. The weekend strategy was called "Shanivaar, Ravivaar only for Parivaar".[11] The family shows started airing on 31 January 2015. In early 2016 the channel stopped producing local live action shows, and decided to focus on Japanese anime and local animation instead as animated/anime shows drive better ratings.[12]
On 1 May 2018, the channel's logo color was changed to blue, as used internationally. On the same month the channel launchedSimple Samosa andBig Hero 6 The Series.[13] On 1 October 2018, theDuckTales reboot premiered in India.[14]
In 2019 the channel continued to produce and acquire more local animation and international shows from the Disney library such asOye Golu,Bhaagam Bhaag,Amphibia,Big City Greens,Miraculous: Tales of Ladybug and Cat Noir,Super V. TheDescendants trilogy premiered on Disney Channel in December 2019.[15]
In summer 2020, Disney Channel launched new shows such asMira, Royal Detective,Bapu andGuddu, along with new episodes of shows likeChacha Chaudhary,Doraemon, andSelfie with Bajrangi.[16] The channel launched a DIY show calledImagine That on 6 September 2020.[17]
On 18 April 2021, the second season ofImagine That and101 Dalmatian Street were aired.[18][19]
The channel broadcasts in India and several neighboring countries. It was formerly broadcast in Bangladesh, Pakistan[20] and Bhutan, but was removed for the following reasons:
TheGovernment of Bangladesh banned the Indian feeds of Disney Channel andDisney XD from broadcasting in February 2013, citing non-availability of localized dubs for content, including the animeDoraemon, which was being broadcast only in Hindi.Pogo was banned for the same reason; three other channels were also banned for broadcasting without authorization.[21] Later, the Asian feed ofDisney Channel was made available on specific Bangladeshi cable providers.
Concerns about localization were raised in Pakistan as well, regarding the broadcast of Hindi-only dubs ofDoraemon.[22] In 2016, afterincreasing tensions between the countries, all Indian television channels were banned from broadcast by thePakistan Electronic Media Regulatory Authority.[23] The ban was reiterated after appeals in 2018.[24]
InBhutan, the channel was similarly removed due in 2017 to most of its programming being aired in Hindi rather than in English. This was part of a uniformity plan.[25]
On 15 March 2023, Disney Channel HD was launched. It was originally planned by 1 March 2020[26] and 11 December 2021,[27] but it was postponed.[28]
The Playhouse Disney brand expanded to India in 2006 as a block on Disney Channel. On 4 July 2011, it was replaced byDisney Junior, which eventually became available as a 24-hour channel.[29][30]
On 5 October 2017,The Walt Disney Company India officially announced the launch ofDisney International HD on 29 October 2017. The channel exclusively airs internationallive action content from the Disney Channel library such asAustin & Ally,K.C. Undercover,Liv and Maddie,Hannah Montana as well asDisney Channel Original Movies such asTeen Beach,Descendants,Zombies andSpin.[31]
Hungama TV was launched on 26 September 2004. The channel was originally owned byUTV Software Communications, butThe Walt Disney Company India purchased it in 2006. The programming lineup mainly consists of Japanese and Indian animated shows.
Originally launched asToon Disney on 17 December 2004, then on 14 November 2009, the channel rebranded as Disney XD. On 6 January 2019, the channel rebranded as Marvel HQ. then on 1 March 2022 the channel rebranded as Super Hungama.[32] The channel was launched with 4 new shows, including 3 Disney shows. These areBuzz Lightyear of Star Command,Big City Greens,Milo Murphy's Law andThe Daltons. Apart from that, the channel's content and schedule remains the same as Marvel HQ.
Unlike most Disney Channel networks around the world, the channel airs very little content from the North American networks. Disney Channel India mostly focuses on local and some Japanese content as they are more popular with Indian audiences. Due to popularity ofDoraemon, it has been scheduled most of the time on the channel since 2011 despite not being a Disney show to maintain high viewership.[33] NowadaysSelfie with Bajrangi is being aired most of the day along withDoraemon and other local content.[34]
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