Direct selling is a business model that involves a party of people buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) andmulti-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and earning a commission from their efforts).[1]
According to the USFederal Trade Commission: "Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer."[2]
Modern direct selling includes sales made through theparty plan, one-on-one demonstrations, and other personal contact arrangements as well asinternet sales.[3] Some sources have defined direct selling as "the direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs".[4][5]
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