 | |
 Headquarters in Tennōji-ku, Osaka | |
Native name | 株式会社デサント |
|---|---|
| Company type | PublicK.K. |
| TYO:8114 | |
| ISIN | JP3548800006 |
| Industry | Apparel |
| Founded | (February 1935; 90 years ago (1935-02)) |
| Founder | Takeo Ishimoto |
| Headquarters | Dogashiba,, Japan |
Area served | Worldwide |
Key people | Shuichi Koseki (President)[1] |
| Products |
|
| Revenue |  JPY 123.1 billion (FY 2014) (US$ 1.1 billion) (FY 2014) |
| JPY 6.5 billion (FY 2014) (US$ 59 million) (FY 2014) | |
Number of employees | 1,839 (as of March 31, 2015) |
| Website | descente.co.jp |
| Footnotes / references [2][3][4] | |
Descente Ltd. (株式会社デサント,Kabushiki-gaisha Desanto) is a Japanesesports clothing andaccessories company,[5] first formed in 1935, when Takeo Ishimoto started the company inOsaka asIshimoto Shoten. The company logo depicts 3 basic skiing techniques—traverse,schuss and side-slip.[6] Descente owns a portfolio of 16 in-house, purchased and licensed brands, among them Descente, Shiseist,Arena (in primarily Japan and the East Asia),Marmot andSrixon.[7]
The forerunner of the company, a men's retail store called Ishimoto Shoten, was founded in 1935. It started developing skiwear in 1954, and registered the Descente trademark in 1961. The "Demopants" ski pants style was launched in 1974, followed in 1979 by the "Magic Suit".[8] A wearable heating system called the "Mobile Thermo" jacket was introduced in 1998.
In 2002, the company collaborated withAcademy Award-winner art director and costume designerEiko Ishioka in creating the Vortex suits and uniforms, used by the Japanese, Swiss, Spanish and Canadian teams competing in the2002 Winter Olympics.[9][10] Other developments since 2000 have included the Mizusawa Down range, the E-liner under-suit for ski and speed skating use, the ACXEL range of support bands and in 2012, Genome high performance compression wear.
The company won an ISPO Gold Medal for itsALLTERRAIN Transform Jacket in 2013.[11]
Descente have sponsoredCambridge University Boat Club in theLightweight Boat Races since 2018.
The company sponsored the United States speed-skating team in the 1970s and 1980s, includingEric Heiden, who won five gold medals at the1980 Winter Olympics wearing the gold Descente racing suit.[12] It was also a supplier to the Canadian speed-skating team.[13]
TheUnited States Ski Team, during the 1980s, and later, the Swiss alpine ski team was equipped with the company'sskiwear.[13][14][15]
Descente has equipped the German Bobled, Skeleton & Luge Team as the main sponsor.[16]
Descente has equipped the7-Eleven Cycling Team andTeam CSC, twoUCI World Tour competing teams.[13]
The company is the official apparel and uniform sponsor of theSouth Korea national baseball team having previously supplied South Korea's under-18 team.[17]
In February 2015,Yamaha Motor Racing, aMotoGP World Championship team, signed an Official sponsorship and Official Supplier agreement with Descente.[18]
In April 2017, Descente became the Sports Apparel Sponsor toBritish Triathlon, supplying the Great Britain Elite and Age-Group Teams with competition, training and travel wear.[19]
| International | |
|---|---|
| National | |
