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Dennis Publishing

From Wikipedia, the free encyclopedia
British magazine publisher

Dennis Publishing Ltd.
IndustryMagazine and internet publishing
Founded1973; 53 years ago (1973)
FounderFelix Dennis
Defunct2021
FateBroken-up, company and most titles acquired byFuture plc; selected assets retained by Exponent under Autovia Limited and Broadleaf Group
SuccessorAutovia Limited (automotive titles)
Broadleaf Group (four titles)
Future plc (company and most titles)
HeadquartersLondon, England, UK

Dennis Publishing Ltd. was a British publisher. It was founded in 1973 asSportscene Specialist Press byFelix Dennis.[1] Its first publication was akung-fu magazine. Most of its titles now belong toFuture plc.

In the 1980s, it became a leading publisher of computer enthusiast magazines in the United Kingdom. In the 1990s, it expanded to the American market, where it published the lifestyle magazinesMaxim, the consumer electronics magazineStuff, and the music magazineBlender. In 2007, the company sold all its American holdings, with the exception of the U.S. edition ofThe Week.

Felix Dennis died in 2014, leaving ownership of the company to the charity organizationHeart of England Forest. In 2018, the company was sold to Exponent, a British private equity firm.

Future plc acquired the company and its 12 titles in August 2021, absorbing them into Future Publishing.

History

[edit]

Foundation and early development

[edit]

Felix Dennis started in the magazine business in the late 1960s as one of the editors of thecounterculture magazineOZ.[2] In 1973, he founded Sportscene Specialist Press, beginning with akung-fu magazine,Kung Fu Monthly.[3]

Dennis followed this up in the early 1980s by publishing titles in the emergingcomputer enthusiast sector, includingYour Spectrum (later renamedYour Sinclair and sold toFuture Publishing). Dennis has since maintained a foothold in the computer magazine business; untilMaxim's success in the United States in the late 1990s, computer magazines were the mainstay of Dennis' magazine holdings, second only to Future Publishing in the UK.

In 1987 the company was renamed Dennis Publishing.

Dennis Publishing, Inc. published one of the most successful modern men's lifestyle magazines in America:Maxim (2.5 million rate base)[2] – along withStuff (1.3 million rate base) and general interest music magazineBlender (800,000 rate base).[4]

2000–2021

[edit]

On 5 February 2005, Maxim Radio was launched onSirius Satellite Radio. On 12 November 2008, Sirius and XM merged, and five days laterSirius XM Stars Too debuted on Sirius Satellite Radio on Sirius 108 and XM 139. In May 2011, Stars Too moved to channel 104 on both services.[5]

On 15 February 2007, Dennis Publishing, Inc. announced that it had retained media investment firmAllen & Company as its exclusive financial advisor to explore various strategic alternatives available to the company including a possible sale of the company.[6][7] In June 2007, all of Dennis's United States holdings – minus the U.S. edition ofThe Week – were sold to the private equity firmQuadrangle Group. This included the editions ofMaxim,Stuff andBlender.[8]

In January 2008, Dennis Publishing acquired the online news siteThe First Post for an undisclosed sum.[9] In February, Dennis Publishing announced the launch ofiGizmo, a free fortnightly interactive digital magazine dedicated to gadgets and consumer technology, launching on 11 March. In November, Dennis Publishing acquired the online games and hardware enthusiast websiteBit-Tech for an undisclosed sum.[10]

For 2012, Dennis Publishing, producing more than 50 magazines, increased its group pre-tax profits by 35% year-on-year from £4.1m to £5.5m. Group operating profit climbed almost 12% to £4.9m. Group turnover, excluding share ofjoint venture revenues, rose slightly year on year to just over £70m. Revenues including joint ventures climbed 3% to £77.7m. Operations in the UK accounted for almost 84% of total revenues.[11]

After Felix Dennis' death in 2014, Dennis Publishing was owned by theHeart of England Forest Charity,[12] a charity set up by Dennis to replant trees.[13]

In 2015, Dennis Publishing invested £3million in the launch ofCoach, a free health and fitness magazine for men with a circulation of 300,000. The launch editor wasEd Needham.[14]

In 2017, based onDoG Tech's rapid growth in the United States and other markets, Dennis Publishing entered into a joint venture agreement with DoG Tech LLC.[15]

In July 2017, Dennis Publishing acquiredMoneyWeek, UK's best-selling financial magazine.[16]

In July 2018, Dennis Publishing was bought by Exponent, a British private equity firm.[3] The proceeds from the sale went to the Heart of England Forest charity and the speculated figure for the acquisition was £150 million.[3]

In October 2018, Dennis Publishing launchedDriving Electric, a website focused on hybrid and electric car reviews, news, features and videos aimed at UK consumers.

In February 2019, Dennis Publishing acquiredKiplinger, an American publisher of personal finance and business publications such as the personal finance magazineKiplinger's Personal Finance and the weekly business and economic forecasting newsletterThe Kiplinger Letter.[17] The company also owns the website Kiplinger.com. The terms of the deal were not disclosed. Later that year, Dennis Publishing divested its share in Den of Geek World Limited to its partner, DoG Tech LLC.

In February 2020, Dennis Publishing announced plans to launch a United States version ofThe Week Junior, a weekly subscription print magazine aimed at children aged 8 to 14 which was initially published in the UK in 2015.[18]

In March 2021, Exponent separated Dennis Publishing's automotive assets into an independent division within Dennis calledAutovia Limited.[19]

2021 sale to Future plc

[edit]

In August 2021,Future plc acquired Dennis Publishing Ltd and its 12 titles (includingThe Week) while Exponent movedCyclist,Expert Reviews,Fortean Times, andViz into a separate holding company calledBroadleaf Group.[20] Dennis Publishing's automotive assets were transferred to now-independent Autovia Limited.[21]

Dennis Digital

[edit]

Dennis Digital, formerly known as MaximNet, which launched in 1999, is the interactive Internet andmobile division of Dennis Publishing, which publishesMaxim,Stuff, andThe Week, and previously published (now defunct)Blender.

Publications

[edit]

Dennis Publishing titles up until Autovia Limited spin-out and Future plc acquisition including:

References

[edit]
  1. ^Owen, Andrew."Retro spotlight: Teresa Maughan and videogame magazines".Andrew Owen. Retrieved29 June 2025.
  2. ^ab"Oz publisher Felix Dennis dies". BBC News. 23 June 2014. Retrieved1 August 2018.
  3. ^abc"Dennis Publishing Sold to Private Equity - Folio".Folio. 31 July 2018. Retrieved1 August 2018.
  4. ^Learmonth, Michael (19 June 2013)."Maxim, Stuff, Blender Up For Sale".Forbes. Retrieved1 August 2018.
  5. ^"SIRIUS Satellite Radio to Blend Sports, Entertainment and Music for Unparalleled Super Bowl Week Experience".Sirius XM Radio. 31 January 2008. Archived fromthe original on 19 October 2013. Retrieved19 October 2013.
  6. ^"US and international properties of Dennis up for sale".FIPP. 20 February 2007. Archived fromthe original on 19 October 2013. Retrieved19 October 2013.
  7. ^Nat Ives (31 May 2007)."Has Kent Brownridge Finally Nabbed Dennis?".AdAge.com.
  8. ^Rafat Ali (15 June 2007)."Dennis Publishing Sold To Quadrangle Group; Will Hold Onto Week and Maxim UK".PaidContent. Archived fromthe original on 19 October 2013. Retrieved19 October 2013.
  9. ^Doug Caverly (10 January 2008)."Dennis Publishing Buys The First Post". WebProNews - Business. Archived fromthe original on 2 December 2008. Retrieved24 November 2008.
  10. ^Tim Smalley (20 October 2008)."Dennis Publishing acquires bit-tech.net".Bit-Tech.
  11. ^abcMark Sweney (14 October 2013)."Men's Fitness publisher increases profits by 35% in 2012".The Guardian.
  12. ^"The Dennis Group".Dennis Publishing. Archived fromthe original on 10 January 2015. Retrieved11 April 2016.
  13. ^"The Charity".The Heart of England Forest Charity. Archived fromthe original on 30 March 2012. Retrieved11 April 2016.
  14. ^Sweney, Mark (6 October 2015)."Dennis Publishing to launch free health and fitness magazine".The Guardian.ISSN 0261-3077. Retrieved17 February 2023.
  15. ^"Den of Geek founder crowdfunds movie mag to prove print doesn't need to 'cost the Earth'".The Drum.
  16. ^"Dennis Acquires UK's Leading Finance Brand MoneyWeek - Dennis Publishing".dennis.co.uk. Retrieved19 March 2018.
  17. ^"Dennis Publishing Buys Kiplinger".Folio. 28 February 2019. Retrieved5 September 2019.
  18. ^"Media Maneuvers: Google Talks With Publishers About Paying for Content".O'Dwyers PR. Retrieved13 March 2020.
  19. ^"Launch of 'Autovia' accelerates sector shift to digital".Autovia. 25 March 2021. Retrieved5 January 2022.
  20. ^"EXPONENT SELLS DENNIS TO FUTURE PLC".Dennis Publishing. Archived fromthe original on 16 August 2021.
  21. ^"Country Life owner buys Dennis Publishing in £300m deal".the Guardian. 16 August 2021. Retrieved18 September 2021.
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