 | This articleneeds additional citations forverification. Please helpimprove this article byadding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "DeNA" – news ·newspapers ·books ·scholar ·JSTOR(December 2024) (Learn how and when to remove this message) |
 Logo used since 2013 | |
 DeNA's headquarters atShibuya Scramble Square in Shibuya, Tokyo | |
Native name | 株式会社ディー・エヌ・エー |
|---|---|
| Company type | Public (K.K) |
| TYO:2432 | |
| Industry |
|
| Founded | 4 March 1999; 26 years ago (1999-03-04) Setagaya, Tokyo, Japan |
| Founder | Tomoko Namba |
| Headquarters | Shibuya, Tokyo ,Japan |
Key people | Tomoko Namba (founder and executive chairman) Shingo Okamura (president and CEO) Shuhei Kawasaki (CTO) |
| Revenue | US$1.8 billion (FY 2012)[1] |
| Owner | Tomoko Namba (16.70%) The Master Trust Bank of Japan, Ltd. (14.61%) Nintendo (12.72%) Custody Bank of Japan, Ltd. (5.20%)[2] |
Number of employees | 2,572 (2025)[3] |
| Subsidiaries | Yokohama DeNA BayStars (2012–) |
| Website | Official website |
DeNA Co., Ltd. (Japanese:株式会社ディー・エヌ・エー,Hepburn:Kabushikigaisha Dī-Enu-Ē; pronounced "DNA") is a Japanese provider of mobile portal ande-commerce websites headquartered inShibuya, Tokyo. It owns theMobage cell phone platform[4] and also operates other services, including the e-commerce websiteDeNA Shopping (formerly: Bidders).
| This sectionneeds additional citations forverification. Please helpimprove this article byadding citations to reliable sources in this section. Unsourced material may be challenged and removed. Find sources: "DeNA" – news ·newspapers ·books ·scholar ·JSTOR(December 2024) (Learn how and when to remove this message) |
DeNA was founded in 1999 inTokyo, Japan. The same year, it launched the online auction site Bidders. In 2004, it partnered withIndex Corporation to launch the mobile auction site Mobaoku. A year later, the company listed on theTokyo Stock Exchange.
In 2006, DeNA established the subsidiary Mobakore and launched the mobile gaming siteMobage Town as well as the mobile shopping site AU Shopping Mall. In 2010, it acquired the American game developerngmoco, and a year later, it consolidated the latter'sPlus+ with Mobage Town, which became known as Mobage.[5]
In 2011, theJapan Fair Trade Commission issued acease and desist order against DeNA, finding that it had violated Article 19 of theAntimonopoly Act by pressuring or forcing game developers to release titles only for the Mobage platform.GREE andKDDI subsequently filed suits against the company. Later that year, the company reached an agreement withTBS Holdings to purchase the professional baseball teamYokohama BayStars, which was eventually renamed Yokohama DeNA BayStars.[6][7][8]
In 2012, DeNA announced a partnership withDisney to develop and promotesocial network games, including thetower defense playerStar Wars: Galactic Defense. Later that year, the company created a partnership with the Chinese social networkRenren to bring Mobage games to Chinese smartphones.[9] Also in 2012, DeNA entered a capital and business alliance with the video game developerCygames, whereby DeNA would acquire a total of 500 shares, or 20.03% of Cygames, for 7.4 billion yen, from its majority owner,CyberAgent.[10]
In 2013, DeNA launched theShowroom app and browser, alive-streaming service primarily forJapanese idols andvoice actors. In December, it created theManga Box app.
In 2015, DeNA took ownership ofMyAnimeList[11] and later formed a business alliance withNintendo.[12]
In 2016, the company closed its U.S. subsidiary, DeNA Global, Inc., due to lagging market interest.[13]
In 2017, DeNA established an automotive division and created theride-hailing app "Takuberu", which operated inKanagawa Prefecture and the city ofYokohama.[14] A year later, it expanded the service nationwide and renamed the app "MOV".[15]
In 2019, Media Do Holdings Co., Ltd. acquired MyAnimeList from DeNA.[16]
In 2020, DeNA's automotive division merged withJapanTaxi Co., Ltd. and was renamed Mobility Technologies, Inc. The company had been working on its own ride-hailing app, and this was combined with "MOV" and subsequently named "GO".[17]
In 2022, Nintendo and DeNA established a joint venture called Nintendo Systems to focus on the research and development of Nintendo accounts, with Nintendo owning 80% of the shares and DeNA owning 20%.[18]
| This sectionneeds additional citations forverification. Please helpimprove this article byadding citations to reliable sources in this section. Unsourced material may be challenged and removed. Find sources: "DeNA" – news ·newspapers ·books ·scholar ·JSTOR(December 2024) (Learn how and when to remove this message) |