Das Vierte was launched byNBC Universal Global Networks (NUGN) in 2005 as an all-drama programming channel. The channel reached its 1% first-year goal with the expectations of doubling in two to three years. In 2008, NUGN sold the station toMini Movie International Channel,[2] owned byDmitri Lesnevsky, as the station was losing money. Lesnevsky expected to turn the station around through rebranding then reselling it. In 2010,Phoenix Media planned to buy the station but that fell through.
As of 2011, the station had a market share of 0.2%.
In September 2012,The Walt Disney Company announced a deal to purchase Das Vierte.[3] Disney closed on the deal by December 2012. In April 2013, Disney announced that Das Vierte would close to re-launchDisney Channel in January 2014.[4] Disney closed the channel on 31 December 2013.[5]
Das Vierte started with the slogan "Wir sind Hollywood" (We are Hollywood). The programming later moved away from Hollywood productions and towards a cooperation with theAnixe TV network.
.svg){kind=logo}
0.6%
0.6%