Coupang Play (Korean: 쿠팡플레이) is a South Koreanvideo on demandover-the-topstreaming television service launched byCoupang in December 2020.[2] It is based on the formerHooq's assets. After the 2022Saturday Night Live Korea sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such asNetflix, Wavve andTVING.[3] Coupang Play is included as part of Coupang's Rocket Wow paid membership.[4]
With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms.[5] After the addition of sports broadcasting, it had 8.05 million active users by January 2024.[1][6] Along withlive streaming sports, the increase in original programs has drawn more users.[7]
^"[보도자료] 쿠팡플레이, 2023 카타르 아시안컵 전 경기 디지털 생중계!" [[Press Release] Coupang Play, digital live broadcast of all 2023 Qatar Asian Cup matches!].Coupang (in Korean). 28 December 2023. Retrieved5 January 2024.
^Team, Newsroom (2021-09-08)."[보도자료] 쿠팡플레이, 3년간 NFL 경기 디지털 독점 생중계" [[Press Release] Coupang Play, Digital Exclusive Live Broadcast of NFL Games for 3 Years].쿠팡 뉴스룸 (in Korean). Retrieved2022-09-29.{{cite web}}:|first= has generic name (help)
^Park, Jung-sub (February 6, 2024).쿠팡플레이, 이보영 주연 '하이드' 3월 23일 공개 [Coupang Play, Lee Bo-young starring on 'Hide' to be released on March 23] (in Korean). JTBC News. RetrievedFebruary 12, 2024 – viaNaver.
^Ahn, Tae-hyun (July 4, 2024).신현빈·문상민 주연 '새벽 2시의 신데렐라', 8월24일 첫 공개 확정 ['Cinderella at 2 AM' starring Shin Hyun-bin and Moon Sang-min, first release confirmed for August 24th] (in Korean). News1. RetrievedJuly 21, 2024 – viaNaver.
^Yoon, Hyo-jung (July 18, 2024).이세영·사카구치 켄타로 韓日멜로 '사랑 후에 오는 것들' 9월 공개 [Lee Se-young and Kentaro Sakaguchi's Korean-Japanese melodrama 'What Comes After Love' to be released in September] (in Korean). News1. RetrievedJuly 18, 2024 – viaNaver.
^Jang Da-hee (July 15, 2025)."박민영-박희순-주종혁, 악당 잡는 사기단 변신…'컨피던스맨 KR' 9월 공개" [Park Min-young, Park Hee-soon, and Joo Jong-hyuk transform into a fraud group that catches villains… 'Confidence Man KR' to be released in September].MBC Entertainment (in Korean). Naver. RetrievedJuly 15, 2025.
