MacDonald discussing the career ofTrina Robbins in 2016
Heidi MacDonald (born November 15)[1] is an American writer and editor ofcomic books based inNew York City. She runs the comics industry news blogThe Beat.
In 1993 she was one of the founders ofFriends of Lulu, an advocacy organization designed to promote readership of comic books by women and the participation of women in the comic book industry.[3] (One of the organization's other founders,Trina Robbins, described MacDonald as "the founding mommy" of Friends of Lulu.)[4] In 2005, MacDonald was given theWomen of Distinction Award by Friends of Lulu.[5]
From about 2006 to 2010, MacDonald also was an editor and writer atPublishers Weekly, where she co-wrotePW Comics Week.[9][10] In January 2016, MacDonald announced she was laid off from her position atPublishers Weekly, although she would continue to write for the magazine on a freelance basis.[11]
MacDonald created her long-running blogThe Beat: The News Blog of Comics Culture (also known asComics Beat) atComicon.com in June 2004, before moving it toPublishers Weekly in 2006, and to an independent site in 2010.[12] In 2016, she announced she was movingThe Beat to the webcomics site Hiveworks. She wrote, "The era of the 'bedroom blogger' is long gone, replaced by corporate entities trying to outdo each other with clickbait headlines and subsisting on popup ads that get more bewildering every day."[11]
In 2017, comics publisherLion Forge acquiredThe Beat. In January 2020, it was announced that after Lion Forge was acquired byPolarity, the company cut ties with MacDonald. In a press release, MacDonald indicated she would continue the blog independently.[13][14]