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TheCoalition for Comprehensive Immigration Reform (CCIR), also known asCCIR/NAOC orNew American Opportunity Campaign (NAOC), is a non-profit immigrant rights advocacy organization based inWashington, DC, established in 2003 to pass comprehensiveimmigration reform. It was instrumental in the 2004Immigrant Workers Freedom Ride, modeled after theFreedom Rides of theCivil Rights Movement, and acts as an umbrella organization for several national and local immigrant rights organizations for advocacy and coalition building.
The New American Opportunity Campaign was launched by CCIR in 2004. Soon, the campaign became the core project of the coalition, and NAOC became a better-known name than CCIR. CCIR consolidated its identity into the single "Coalition for Comprehensive Immigration Reform" name in 2007.