Clarins is a family-runFrench multinationalcosmetics company, which was founded inParis in 1954 by Jacques Courtin-Clarins.[1] In addition to manufacturing and selling cosmetics,skincare and perfume products, the company is also a major player in thespa and well-being sector.
Clarins operates in over 150 countries and is available at high-end department stores and selected retailers[2] with the Clarins and My Blend brands, and is a major luxury skincare brand inEurope.[3] Although more than 95% of its products are exported worldwide, they are formulated and designed in Clarins Laboratories inFrance.
1954: Jacques Courtin-Clarins opens his first Beauty Institute on Rue Tronchet inParis.[4]
1968: Clarins creates its Client Card,[5] which is included in the packaging of Clarins skincare products.
1974: Christian Courtin-Clarins joins the company as Director of Exports.[6]
1984: Clarins is listed on the secondary market of theParis stock exchange, which is a real development opportunity for the company.[7]
1991: Clarins launches its first makeup collection as well as a line of products with an anti-pollution complex.[8]
1994: Olivier Courtin-Clarins joins Clarins as a board member after a successful medical career.[9]
2002: Clarins launches the ClarinsMen range for men.[10]
2008: Clarins is delisted from the Paris stock exchange.[7]
2010: Virginie, Claire, Prisca and Jenna Courtin-Clarins become members of the Supervisory Board.[11]
2011: After having held the position of Chairman of the Board since 2000, Christian Courtin-Clarins is named President of the Supervisory Board.
2015: After more than 25 years of experience working for Clarins, Jonathan Zrihen is appointed President & CEO.[12]
2017: After her role as Head of Development and New Concepts, Jenna Courtin-Clarins becomes an ambassador for the brand.
2017: Fanny Maurer became Clarins' brand ambassador and make-up artist.[13][14]
2018: After her time as Managing Director at Mugler Mode, Virginie Courtin-Clarins is appointed Deputy CEO.[15]
2018: After working as Clarins' Director of Spas, Retail & My Blend, Prisca Courtin-Clarins becomes a member of the Supervisory Board as a representative of Famille C, the holding company of the Courtin-Clarins family.[16]
2018: Clarins researches and produces its first ingredients at Domaine Clarins,[17] an outdoor laboratory in the heart of a protected area in theAlps.
2019: Clarins expands its reach to new areas with My Clarins,[18] a cosmetics range for 18 to 29-year-old women.
2019: The Chinese actress and singerDilireba becomes the new brand ambassador of Clarins, specifically, the Skin Care Ambassador for the Asia-Pacific region.[19][20]
2020: Clarins hands over Mugler & Azzaro toL'Oréal to refocus on beauty, its core business, with Clarins and My Blend.[21][22][23]
2021: Clarins inaugurates its new store in the Marais area.[25][26]
2021: Clarins forms a partnership with Neoline for more sustainable shipping.[27][28]
2022: Clarins launches a traceability platform for its products called theClarins T.R.U.S.T. that utilizesblockchain technology.[29]
2022: Clarins relaunches its personalized skincare brand, MyBlend. It was first introduced in 2007 and relaunched in 2022 with an environmentally-friendly reformulation.[30]
2022: Clarins acquires ILIA, an American clean beauty brand specializing in make-up.[31]
2023: Clarins introduces Precious, a luxurious anti-aging skincare line.[32][33]
2024: Clarins partners withDassault Systèmes to boost the efficiency of its factories[34]
2024: Clarins acquires a new estate in the Gard region of France, with the aim of turning it into a resource site for sourcing exceptional raw materials.[35]
2025: Virginie Courtin, Managing Director of Clarins Group, ranks 1st in the prestigious Institut Choiseul 100 2025 ranking.[36]
2025: Clarins partners with the ILO (International Labour Organization), the specialized agency of the United Nations to promote disability inclusion.[37]
^*NPD Beauty Trends®, marché sélectif du Soin marques prestige, ventes en valeur, sur la période cumulée de Janvier à Décembre 2020, total 3 pays (France, Italie, UK).
