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TheCity of Man was a re-branding campaign aimed to improve the image ofManila, the capital of the Philippines. The name was in reference to a shortened version of the name of Manila, and the campaign was launched by the Governor ofMetro Manila and then first lady of the PhilippinesImelda Marcos to reshape the city with an eye to world tourism, commerce and economic power and development. Under her campaign, several urban projects were undertaken to make Manila the world's center ofinternational tourism and finance.[1]
Elements of "City of Man" under Imelda's"imeldific" vision included theCultural Center of the Philippines Complex,Folk Arts Theater, thePhilippine International Convention Center, the "Bopis Hospitals"[2][3][4] (Lung Center of the Philippines,Philippine Heart Center, theKidney Center of the Philippines ) and theCoconut Palace, all constructed precisely for this purpose.[5] Nevertheless, due to thePeople Power Revolution which toppled her husband, the former dictator presidentFerdinand Marcos,[6] the campaign was put on hold as the Philippines attempted to recover from the damages of Marcos’ regime, and as of 2025 was never revisited.
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