 | |
| Company type | Private |
|---|---|
| Industry | Film industry |
| Founded | 1971; 54 years ago (1971) (as Cine Morelos) |
| Founder | Enrique Ramírez Miguel |
| Headquarters | , |
Number of locations | 335 (Latin America, United States, India, Indonesia, Spain) |
Area served | Worldwide |
Key people |
|
| Services | Multiplex |
| Owner | Organización Ramírez |
Number of employees | 41,728 (2024)[citation needed] |
| Website | cinepolis |
Cinépolis is a Mexico-based internationalmovie theater chain. Its name meansCity of Cinema and its slogan isLa Capital del Cine (English:the Capital of Cinema). As of 2009[update] Cinépolis was the biggest cineplex chain in Mexico, with 427 theaters in 97 cities.[1] It is also the largest chain inLatin America and one of the largest in the world, also owning cinemas in Spain, India, Indonesia, Oman, Bahrain, Saudi Arabia, United Arab Emirates and the United States.
Enrique Ramírez Miguel founded Organización Ramírez© inMorelia,Michoacán,Mexico in 1971. Years before, the company opened the first cinema in the city ofSalamanca the company was rebranded as Cinematográfica Cadena de Oro, S.A., opening theaters inAcámbaro andGuanajuato. By 1971, the brand had already expanded toMexico City with the opening of Cine La Raza. In 1972 Cinemas Gemelos was born and one year later the national expansion of Multicinemas began. The company was rebranded in 1994 as Cinépolis with the first multiplex-style theaters inTijuana. In 1999, Cinépolis VIP was created.[1] It is believed to be the biggest cinema chain in Mexico.[2] In 2019 the brand updated its logo mark and began rolling out the new mark to locations around the world.
Cinépolis VIP was created in 1999 and is considered one of the pioneers in the development of the Luxury Cinema concept.[3]
In 1997, Cineticket was created to give users the option to buy their tickets online instead of waiting to purchase at the venue. Cineticket was the first online theater ticket-selling-system inMexico.
On 2 June 2011, Cinépolis invested $25 million and partnered with theSouth Korean companyCJ Group to open 114DX theaters throughoutMexico.[4] 4DX features motion seats, wind effects, water and air spray, and odors with over 100 scents. It first opened at the Plaza Acoxpa mall in Mexico City with the release ofDisney'sPirates of the Caribbean: On Stranger Tides. On 1 July 2012, Cinépolis opened South America's first 4DX theater inBrazil at the JK Iguatemi shopping mall inSão Paulo with the release ofPrometheus andIce Age: Continental Drift.[5] It is the launch customer in theWestern Hemisphere and is one of the largest 4DX clients. The technology has expanded throughout Mexico, and has theaters inChile (Cinépolis Chile),Brazil,Peru,Colombia,India,Central America, and theUnited States.
It was announced on 1 April 2019 that Cinépolis expanded its partnership with theCGV group to bring the firstScreenX theater technology inMexico, which is a 270-degree, multi-screen theater that allows viewers to experience a film beyond the typical frame of the film's screen.[6][7] It debuted at the Parque Las Antenas theater inMexico City on 23 January 2020.[7] It also has one ScreenX location in theUnited States inSan Mateo, California.[8]
A combination of the conventionalScreenX and the motion-enhanced4DX theaters, Cinépolis also utilizes the "4DX Screen" (a.k.a. "4DX with ScreenX") theater that includes a fourth ceiling screen and newest 4DX seat versions, first opened at the Parque Toreo theater inMexico City on 4 March 2020. Introduced in 2017, this marks the merged technology's debut outside the Asia region and overseas.[7]
Cinépolis has opened theaters in the capitals of Guatemala, El Salvador, Costa Rica, Panama, and Colombia. Cinépolis attempted to expand their business toEcuador, but failed.[9][10][11][12] So far, 11 theatres have been opened outside Mexico under the Cinépolis brand, with a planned expansion toPeru, with the opening of a fourteen-screen theatre inLima, a theatre inCali, Colombia and a third inTegucigalpa,Honduras.[1][13]
Cinepolis entered India in January 2015 by acquiring Fun Cinemas, an Indianmultiplex cinema chain.[14] It was based inMumbai, and was originally established in 2001 byEssel Group.[15] At the time of the acquisition, Fun Cinemas operated 24 multiplexes with 83 screens in India.[16]Cinépolis planned to operate 500 screens in India with an investment of ₹ 1,500 crore and signed deals with 12 developers in eight cities to set up 110 screens in the first phase.[17][18] There were also plans to enter into deals with developers to create 200 more screens across India by 2010.[19] As of September 2024, Cinepolis India operates around 450 screens.[20] It plans to add 80 screens in 2025.[21]
Cinépolis opened its largest Megaplex in India in Seasons Mall,Pune with 15 screens. It also operates another Megaplex at Viviana Mall,Thane with 14 screens includingIMAX,4DX, andDolby Atmos screens.[22] Cinepolis Kochi operates 3 VIP screens while Cinepolis Thane operates 4 VIP screens, first of its kind in India.[23] Cinépolis also had a sub-brand in India known as Cinemastar. It was opened in December 2010 inThane and was later rebranded as a Cinepolis cinema.
Ashish Shukla, CEO of Cinépolis Gulf, has revealed plans to expand across theGCC this year, with new cinemas set to open in theUAE,Saudi Arabia, andOman.
InBahrain, the cinemas are located at Atrium Mall, Saar, on the left of the King Fahd Causeway. The Cinépolis cinema is ideally placed for Saudi visitors. InBahrain there are 13-screens, including Bahrain's first Junior theatre and 4D E-motion viewing experience, as well as two large-format screens, MacroXE with Dolby Atmos. Over there Cinépolis promises a unique cinema offering.
The UAE's first Cinepolis megaplex cinema is going to open in Meydan One Mall in Dubai, with both venues set to open in 2021
Cinépolis USA, which is headquartered inDallas,Texas began operating luxury theaters in theUnited States in 2011. In November 2018 it created theBay Theatre inPacific Palisades,California, based on an original 1940s design by architectS. Charles Lee as a plush five-screen cinema that features a coastal-themed menu at its concession stand, including an extensive wine list. One auditorium of the new Bay Theatre is equipped with an increasingly rare35 mm film projector. It also has a 12-screen luxury movie theater at Hollywood Park, on the site of the formerHollywood Park racetrack inInglewood, California next toSoFi Stadium, which opened on 12 July 2023.[24] In 2019, it acquiredMoviehouse & Eatery to grow its presence in the United States.[25]
On 9 August 2019, Cinepolis reopened itsMansfield, New Jersey location after renovations.[26] It features 13 screens and luxury leather recliners with a full kitchen menu and bar. On January 5, 2020, Cinepolis announced it had closed its theater inRoxbury Township, New Jersey.[27] On July 28, 2021, Cinepolis confirmed it had closed its location in Parsippany, New Jersey.[28]
On 8 January 2023, Cinepolis closed its NYC location inChelsea.[29]
In October 2018, Cinépolis announced partnership with Cinemaxx, owned by Indonesia'sLippo Group, by acquiring 40% ownership stake. Cinemaxx, at that time, operated 45 theaters with 225 screens.[30] Following the acquisition, Cinépolis opened its first cineplex on 18 September 2019 at Mataram, West Nusa Tenggara followed by the rebranding of all Cinemaxx multiplexes into Cinépolis until Q4 2019.[31][32][33]
In 2003, Organización Ramírez created the Cinépolis Foundation to help underprivileged people get medical care and education. Its mission is to contribute to social justice inMexico through visible health programs. In 2007 the foundation was awarded the International Accomplishment in Exhibition for its work in promoting activism within the Mexican community. The Foundation's program, Del Amor Nace la Vista (From love, sight is born) has been recognised as The Best Practice in Social Responsibility.[34] They have signed association deals with twelve organizations in Mexico.[35]
In March 2015, an article from the Mexican edition ofForbes magazine revealed that Cinépolis, along with rival movie theater chainCinemex, were fined $7 million pesos each for directly disobeying instructions by theInstituto Nacional Electoral (INE, National Electoral Institute), by showing political propaganda of thePartido Verde Ecologista de Mexico (Ecologist Green Party of Mexico), with thepolitical party itself being fined $35 million pesos.[36][37]
In 2017, the Del Amor Nace La Vista charity foundation of Cinépolis was criticized for allegedly leaving 100Mayan indigenous people blind due to negligence.[38] Cinepolis said it was only two,and no negligence was detected within the operations.[39]
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