Cibaca is anoral hygiene brand inIndia. Originally owned byCiba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought byColgate-Palmolive in 1994.[1] After the acquisition,Colgate relaunched the brand asColgate Cibaca to indicate the change of ownership.[2] The brand is strong in rural India, where it sells in high volumes.[3]
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