Korean-American musician
Musical artist
Robin Cho ,[ 1] better known asChoice37 , is an American record producer, songwriter, and DJ based in South Korea.[ 2] He joinedYG Entertainment as a producer in 2009,[ 3] and has since produced songs forK-pop artists includingBig Bang ,Blackpink ,G-Dragon ,Ikon ,Lee Hi ,Treasure ,Babymonster .[ 4] [ 5] [ 6] [ 7] [ 8]
Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew. The group released one album,Everything Builds , in 2005.[ 9] Choice37 also released one solo album,Diligence. [ 10] In 2008 he moved to South Korea where he was introduced toYG Entertainment CEOYang Hyun-suk by childhood friend and record producerTeddy Park . Choice37 soon began working for YG, and his song, "Butterfly ," performed byG-Dragon , was released in 2009.[ 2]
Year Award Category Result Ref. 2013 Rhythmer Awards Producer of The Year Won [ 2]
^ "#ZoukKL: Heatwave Launch Ft. Masta Wu & YG Entertainment's Choice37" .Hype Malaysia . November 24, 2016. RetrievedDecember 28, 2018 .^a b c 초이스37 – LA서부터 꿈 키운 힙합 키드, YG에서 꽃 피우다 .Rhythmer (in Korean). April 1, 2013. RetrievedMay 25, 2015 .^ 인플루언서의 시대 Vol.1(초이스37, 리아킴, 크러쉬, 포니) .W Korea (in Korean). October 30, 2017. RetrievedDecember 28, 2018 .^ "[INTERVIEW] BIGBANG speaks about last album 'MADE' " .The Korea Times . December 13, 2016. RetrievedDecember 28, 2018 .^ 블랙핑크 "'마지막처럼', 여름에 듣기 좋은 신나는 노래" .No Cut News (in Korean). June 22, 2017. RetrievedDecember 28, 2018 .^ "The Making of G-Dragon's "Coup D'Etat" " .Complex . September 10, 2013. RetrievedDecember 28, 2018 .^ "iKon 'Return' with New Album & 'Love Scenario' Single" .Billboard . January 25, 2018. Retrieved2018-12-28 .^ 이하이, 프로데뷔 카운트다운 '1, 2, 3, 4' .JoongAng Ilbo (in Korean). October 10, 2012. RetrievedDecember 28, 2018 .^ "Longevity Crew" .Okayplayer . September 20, 2005. Archived fromthe original on July 8, 2019. RetrievedDecember 29, 2018 .^ "Choice37 Interview: Smooth Transitions and Choice Selects" .Gumship . September 10, 2012. Archived fromthe original on April 26, 2013. RetrievedDecember 29, 2018 .
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