The titleChief Creative Officer (CCO) typically describes the highest-ranking position of a creative team within a media company. Depending on the type of company, this position may be responsible for the overall look and feel ofmarketing,media, andbranding associated with the organization. The CCO may also be charged with managing, developing, and leading one or multiple teams ofcreative directors,art directors,designers, andcopywriters. They may also have charge over long-term planning related tointellectual property owned by the company, as in the case ofMarvel Comics/Marvel Studios,DC Comics/DC Studios, or theWWE.
The CCO directs a company's creative strategy and output that drives and defines a company's brand.[1] A CCO is often heavily involved in development cycles for consumer-facing media products, such as films, TV, or videogames. The CCO helps to craft creative decision-making and work processes to optimize for quality and consumer satisfaction. They may also serve as the primary internal champion for the needs of both creative teams and the products themselves, as opposed to other competing business interests.[2]
