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| Product type | Sauce |
|---|---|
| Owner | Simplot (Oceania, US) Symington's LTD (United Kingdom) Zwanenberg Food Group (the Netherlands) |
| Country | United States |
| Introduced | 1992 |
| Previous owners | Unilever |
| Website | https://www.chickentonight.co.uk |
Chicken Tonight is a brand of sauce intended to be added to chicken pieces in a frying pan, available in flavors such as Honey & Mustard, Country French and Thai Green Curry.
Initially launched on October 23, 1990, under Unilever'sRagú brand in the United States and Canada, it was launched in the United Kingdom under theKnorr brand in 1993, while the same year, Chicken Tonight made its way to Oceania under theRaguletto brand. As of 2025, Chicken Tonight is a standalone brand.
The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken".[1] An advertisement for Chicken Tonight was the first in the United Kingdom to use ared button interactive service to promote the product.[2]
The American version of the product was met with limited success; however, as of 2025, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom.Association football playerIan Wright appeared in advertisements for the product.[3] In 2011, Unilever sold the Ragu business and the Chicken Tonight brand (in a deal worth £30m) in the United Kingdom to Symington's, a food manufacturer in Leeds, who would drop the Knorr branding.[4] Symington's later acquired the Oceania rights to Raguletto and Chicken Tonight; they have since been acquired bySimplot.[5] In 2019, Unilever also sold Chicken Tonight brand in the Netherlands to Zwanenberg Food Group.[6]
The slogan wasparodied in a skit on the Australian television seriesThe Late Show in 1993 with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".[7]
The dance and song of the advertisement were parodied byThe Simpsons family in the episode "Lady Bouvier's Lover".[8]
A segment on anAmerica's Funniest Home Videos episode parodied the brand as "Iguana Tonight."[9]