TheChevrolet LUV and the laterChevrolet LUV D-Max were lightpickup trucks designed and manufactured byIsuzu and marketed in the Americas since 1972 byChevrolet over four generations asrebadged variants of theIsuzu Faster andD-Max.
LUV is anacronym for "light utility vehicle".[1]
Production of the first generation of Chevrolet LUVs, first sold in North America from 1972 as abadge-engineered variant of the Japanese-marketIsuzu Faster, ended in 1980. The second generation, launched in 1980 as a 1981model, was produced by Isuzu in Japan for North America and inChile byGeneral Motors for the South American market. North American sales ended after the release of the 1982 model yearChevrolet S-10 in 1981. The 1981 and 1982 model years were the only years the 2.2 liter diesel engine was offered in the United States.
Production of the second-generation LUV for South America continued until 1988 when the third iteration was released, once more based on the Japanese-market Faster/Rodeo pickups.
This arrangement lasted until 2005 when the fourth series was introduced, now titled Chevrolet LUV D-Max and representing a rebadged version of theIsuzu D-Max.