| "Chains" | ||||
|---|---|---|---|---|
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| Single byUsher featuringNas andBibi Bourelly | ||||
| from the albumHard II Love (intended) | ||||
| Released | October 16, 2015 | |||
| Recorded | 2015 | |||
| Genre | ||||
| Length | 3:36 | |||
| Label | RCA | |||
| Songwriters |
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| Producer | Paul Epworth | |||
| Usher singles chronology | ||||
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| Nas singles chronology | ||||
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| Bibi Bourelly singles chronology | ||||
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"Chains" is a song by American R&B recording artistUsher featuring American rapperNas and German singer-songwriterBibi Bourelly. It was released on October 15, 2015, as aTidal exclusive. The song is titled “Chains”, the interactive video experience is called “Don’t Look Away”, using facial recognition technology forcing viewers to watch, to keep their eyes fixed on those of the victims.
The song's interactive video experience forces people to confront racial injustice and police brutality. To watch; users must open the video on their computers inFirefox orChrome and activate their webcam. In the “Chains” it plays the images ofTrayvon Martin,Rekia Boyd,Sean Bell, Marlon Brown,Ramarley Graham,Amadou Diallo, Caesar Cruz and other recent victims of police violence. Along with the images it includes descriptions of their deaths, of which no one has been charged or found guilty.
Following the release, Usher led a dialogue alongside civil rights activistHarry Belafonte, rapperJay-Z andCNN reporterSoledad O’Brien at 92 Y theatre in Manhattan to discuss their commitment to "Breaking the Chains of Social Injustice."[1] During the discussion Usher explained the importance of speaking out against social injustice and explained his partnership with co-owner ofTidal,Jay-Z in mounting the campaign.[2]
On February 2, 2016, Usher uploaded the standard music video for "Chains" on his YouTube and Vevo account. The video is directed by Ben Louis Nicholas andDaniel Arsham for Film The Future. Theblack-and-white video begins with the audio of Usher V, his oldest son saying "With liberty and justice for all?" and his youngest son saying "Justice for all". In the video Usher is followed by the police at night and as he runs with hands up, images of guns and people praying are shown. Later, Usher is in a church at his own memorial service, he doesn't understand until he sees the childhood pictures of himself and attempts to grab the attention of the silent mourners. During Nas's verse, Usher is pictured in the back of a police car crying.[3]
In four days of the release the video was featured onBillboard,Spin,CBS This Morning,NBC,Rolling Stone,Fast Company,The Guardian,The Huffington Post,BET,Entertainment Weekly,Essence,Pitchfork,The Fader,Vibe,NME andForbes, contributing to more than 500 million earned impressions from more than 100 countries. CelebritiesJay-Z,Beyonce,Steve Harvey,Michael Moore,Pharrell Williams, andLeonardo DiCaprio helped amplified the message by posting on their social media accounts to help make this serious conversation.[4]
Usher debuted "Chains" for the first time at the Tidal X: 1020 concert on October 20, 2015, in Brooklyn at the Barclays.
Credits adapted from Tidal.
| Chart (2015) | Peak position |
|---|---|
| Russia (Airplay)[5] | 194 |
