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Ceriani

From Wikipedia, the free encyclopedia
For the surname, seeCeriani (surname).
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Ceriani or Arces
IndustryManufacturing
FoundedItaly (1951 (1951))
FounderArturo Ceriani
Defunct1980 (1980)
FateDissolved, brand sold toPaioli
Headquarters,
Italy
ProductsMotorcycle frames, suspensions
Telescoping hydraulic frame fork by Ceriani mounted on a 1974Laverda 1000, withBrembo twin disc brakes

Ceriani, formerlyArces, was an Italian company that designed and fabricatedmotorcycle frames andsuspensions. The company was founded by Arturo Ceriani in 1951.[citation needed] Arces is an acronym derived fromArturoCerianiS.r.l.[1]

In the European motorcycle industry, it was common for many smaller parts companies to exist, each responsible for creating individual parts to later be assembled into a complete motorcycle. Within a few years of its creation, Ceriani's company was able to successfully make a name for itself by manufacturing components noted for their quality and vision.[citation needed]

In 1964, under the leadership of Arturo's son Enrico Ceriani, the companies operations were expanded.[citation needed] Enrico accelerated the expansion by moving the company to a new and more modern plant inSamarate.[citation needed] From 1964 the company was known within the industry as ARCES (an acronym of ARturo CEriani Samarate) but thebrand identity was maintained and the company continued to be known as Ceriani byconsumers.[citation needed]

A central development in the new plant was the creation of a team that was dedicated to studying and designing new solutions for the suspension systems and frames ofcompetition motorcycles.[citation needed]

In the late 1960s, Ceriani began to produce an innovative new type of fork slider made of a lightalloy for use in competition and a revolutionary type of telescopic hydraulic suspension that was originally used onmotocross bikes but was later applied tostreet motorcycles.[citation needed]

The demand for the new suspension was so high that ARCES output had doubled compared to the year before.[citation needed] The new technology exploded onto the market and by 1972 Ceriani had sold 100,000 suspension units, 30,000 to competition motorcycles and 70,000 to consumer street bikes.[citation needed]

In the late 1970s, Ceriani experienced a rapid and unexpected decline during the overall crisis in the European manufacturing sector due to increased demand that stressed the capabilities of smaller companies.[citation needed] Other companies were able to successfully adapt and fill theniche of competition motorcycle parts manufacturing that was left vacant by Ceriani's inability to effectively meet risingdemand.[citation needed]

Ceriani was not able to recover to the changing market and their plant closed down in 1980.[citation needed] The prestigious Cerianibrand name was bought in 1997 by Italian motorcycle parts maker Paioli.[citation needed]

Notes

[edit]
  1. ^Croccolo, Dario; Agostinis, Massimiliano (2013),Motorbike Suspensions: Modern design and optimisation, Springer Science & Business Media, p. 70,ISBN 9781447151494

See also

[edit]
Active
Passenger cars
andLCVs
Commercial vehicles
Quadricycles
Racing cars
Design, engineering,
and coachbuilding
Defunct
Passenger cars
and LCVs
Commercial vehicles
Quadricycles
Racing cars
Design, engineering,
and coachbuilding
Components
Foreign subsidiaries
Related topics
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