Ceremonials is the second studio album by Englishindie rock bandFlorence and the Machine. It was released on 28 October 2011 byIsland Records. The band started working on the album in 2010 and finished it in 2011. The standard edition of the album was entirely produced byPaul Epworth, who also worked prominently on the band's debut albumLungs (2009).
Ceremonials received generally positive reviews from music critics, who drew comparisons to artists such asKate Bush, while also praising the instrumentation,Florence Welch's vocals and the production of the songs. It appeared on several year-end critics' lists in late 2011. At the55th Annual Grammy Awards, the album received a nomination forBest Pop Vocal Album, while "Shake It Out" was nominated forBest Pop Duo/Group Performance.Ceremonials debuted at number one on theUK Albums Chart, becoming the band's second consecutive number-one album. It also debuted at number one in Australia, Ireland and New Zealand, and peaked at number six on the USBillboard 200, becoming the band's first top-10 album in the United States. It has sold 2 million copies worldwide.
Five singles were released fromCeremonials. "What the Water Gave Me" was released on 23 August 2011 as a teaser for the album. "Shake It Out" was released on 30 September 2011 as the album's official lead single, becoming one of the band's most commercially successful singles to date. "No Light, No Light" was released on 16 January 2012 as the second single from the album, and "Never Let Me Go" was released on 30 March 2012. "Spectrum (Say My Name)" was released on 5 July 2012, and fuelled by a remix by Scottish DJCalvin Harris, became Florence and the Machine's first number-one single in the UK. The album's fifth and final single, "Lover to Lover", was released on 30 November 2012.Ceremonials was also promoted by the band by a worldwide tour, theCeremonials Tour (2011–12). The album's sound is described asbaroque pop,[1]art pop,[2]indie pop,[3]neo soul,[4]power pop[5] andgothic pop.[6]
NME magazine confirmed that after the release of the song "Heavy in Your Arms" for thesoundtrack toThe Twilight Saga: Eclipse (2010), lead singerFlorence Welch entered the studio for a two-week session to record with producerPaul Epworth, with whom she worked on the band's debut album,Lungs (2009). She said that the two recordings that came out of that session were inspired by science because "a lot of her family are doctors or trying to become doctors, so much of her conversations are fixated on medical stuff."[7] In an interview with theGibson website on 17 February 2011, guitarist Rob Ackroyd stated, "Work on the second album has begun with Paul Epworth and there is talk of booking outAbbey Road for a month in April/May to record."[8] In June 2011, Epworth toldBBC 6 Music that the album would probably be finished "by the end of July" and described the sound as "a lot lessindie and lot moresoulful".[9] He also indicated that there were 16 songs up for inclusion on the album, but that this would be reduced upon the time of release.[9]Pitchfork confirmed on 23 August 2011 that the album was produced solely by Epworth.[10] On 12 September 2011, Canadian radio broadcasterAlan Cross revealed that Florence and the Machine's second album would be titledCeremonials. He also commented on the album by saying, "I've heard a little more than half the record and it is big, soulful and powerful. ThinkAdele orTori Amos but with some seriousKate BushDNA, especially with the rhythm section."[11]
Regarding the album's title, Welch toldMTV News, "It was an art installation done in the '70s, this video piece all done onSuper 8, this big procession of kind of coquette-stylehippies and all these different colored robes and masks, and it was all to do with color, really saturated, brightly colored pastas and balloons. I saw it a couple years ago, and it was called 'Ceremonials' and then, like,Roman numerals after it. And the word sort of stuck with me, and I think the whole idea of performance, and kind of putting on this outfit and going out almost to find some sort ofexorcism orabsolution, to kind of get outside yourself, there's a sense of ceremony to it."[12] Welch also revealed that she wanted to call the albumViolence, stating, "I wanted to make an album that sounded like thesoundtrack toBaz Luhrmann'sRomeo + Juliet, the violence mixed with theclassical Shakespearean drama mixed with thepop and the pulp, extremeneon stuff."[13] In an interview withThe Guardian, she described the album as "much bigger" and categorised its genre as "chamber soul", a mixture ofchamber pop and soul.[14] Theliner notes ofCeremonials contain an essay by English writerEmma Forrest, dated 21 September 2011.[15]
The song "Strangeness and Charm"—which was ultimately included on the deluxe edition ofCeremonials—was debuted on 2 May 2010 at theOlympia Theatre inDublin, Ireland, during the band'sCosmic Love Tour.[16] The song was later recorded live at theHammersmith Apollo on another stop of The Cosmic Love Tour and was included on the re-release ofLungs, titledBetween Two Lungs, along with other live tracks and previously unreleasedB-sides. Welch describes the song as "about seven minutes long and pretty relentless" and also "dancey, but it's also dark as well",[16] featuring "relentlessdrums and heavy,droningbass."[7] During their North American tour, Florence and the Machine debuted "What the Water Gave Me" at theGreek Theatre inBerkeley, California, on 12 June 2011.[17] On 23 August 2011, the song was released as apromotional single from the album,[18] along with an accompanying music video.[19]
Florence and the Machine embarked on several live performances to promoteCeremonials. The band premiered four tracks from the album—"Only If for a Night", "Never Let Me Go", "Heartlines" and "Spectrum"—at The Creators Project, a partnership betweenVice andIntel, inBrooklyn'sDumbo neighbourhood on 15 October 2011.[20][21] They launched the album with an exclusive gig at theHackney Empire inLondon on 25 October, which was live-streamed onThe Guardian website.[22] On 1 November, they performed "What the Water Gave Me" and "No Light, No Light" on the British music television showLater... with Jools Holland.[23] On 6 November, the band made their first appearance onThe X Factor, where they performed "Shake It Out" on the double elimination results show.[24] "Shake It Out" was also performed on the Irish late-night talk showThe Late Late Show (28 October),[25]The X Factor Australia (15 November)[26][27] andGood Morning America (21 November).[28]
They performed "Shake It Out" and "What the Water Gave Me" on theCanal+ showLa Musicale in France on 18 November.[29] The following day, Florence and the Machine appeared on the American sketch comedy showSaturday Night Live for the second time, performing "Shake It Out" and "No Light, No Light".[30] The group stopped byBBC Radio 1 on 25 November for a specialLive Lounge set, which included performances of "Shake It Out", "What the Water Gave Me", "Rabbit Heart (Raise It Up)", "Dog Days Are Over" and "No Light, No Light", as well as a cover of "Take Care" byDrake featuringRihanna.[31] They performed "Spectrum" onThe X Factor USA semi-final results show on 15 December.[32] The band performed at theLos Angeles portion ofDick Clark's New Year's Rockin' Eve with Ryan Seacrest,[33] which was broadcast live on 31 December onABC.[34] The band performed "No Light, No Light" at the2012 Brit Awards atthe O2 Arena in on 21 February 2012.[35] On 2 July 2012, a music video for "Breaking Down" was officially released.[36]
"What the Water Gave Me" was released on 23 August 2011 as the first taster ofCeremonials.[18][46] The promotional single debuted at number 24 on theUK Singles Chart.[47] It saw moderate chart success elsewhere, reaching number 13 in Ireland, number 15 in New Zealand and number 35 in Australia.[48][49]
"Shake It Out" was released as the album's official lead single on 30 September 2011.[46][50] It premiered exclusively onXFM London on 14 September 2011.[51] The song peaked at number 12 on the UK Singles Chart, becoming Florence and the Machine's fourth top-20 single.[47] Internationally, it reached number two on theIrish Singles Chart,[48] while charting inside the top 20 in Austria, New Zealand and Norway, the top 30 in Germany and Switzerland, the top 40 in Australia, and the top 50 in Sweden.[52]
"No Light, No Light" was released on 13 January 2012 as the second single from the album.[53] The single reached number 63 on the UK Singles Chart.[47] The accompanying video, released on 18 November 2011,[54] caused controversy after it was accused ofracism due to its perceived use ofblackface by an actor in the video, and was also criticised for its depiction ofvoodoo.[55][56][57]
"Never Let Me Go" was released on 30 March 2012 as the third single from the album.[58] The music video was released on 7 March 2012.[59] The track charted at number 82 in the UK,[47] while reaching number three in Australia, the band's highest-peaking single in that country to date.[60]
A remix of "Spectrum" by Scottish DJ and producerCalvin Harris, subtitled "Say My Name", was released on 5 July 2012 as the album's fourth single.[61] It became the band's first number-one single in both the UK and Ireland.[48][62]
"Lover to Lover" was released as the fifth and final single from the album on 30 November 2012.[63] Directed by Vincent Haycock, the music video debuted on 19 November and features a new single version of the song.[64]
Florence and the Machine performing in May 2012 on theCeremonials Tour
To promote the album, Florence and the Machine embarked on their second worldwide tour titled theCeremonials Tour on 13 October 2011. The set list includes songs from the band's two studio albums. The tour included numerous performances at music festivals as that is Welch's favourite way to perform live.[14] During an interview with MTV News, Welch discussed the nature of the tour, saying, "In a way, it's not going to be too big a production; we've done a lot of quite extravagant stuff, and that's been amazing, but for this tour, it's definitely going to be about showcasing the music [...] The songs are going to be the most important thing. It will be heavily based on the music [...] no bells and whistles just yet, we're going to try and keep it quite pure."[65] The tour ended in December 2012, after two years of worldwide touring.[66]
Ceremonials received generally positive reviews from music critics. AtMetacritic, which assigns aweighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 75, based on 36 reviews.[68] Laura Foster ofClash called the album a "confident, cohesive effort" and found that "[t]he steady hand of Paul Epworth on production has helped Florence to take the winning formula of her distinctive vocals and melodies, the twinklingharps and thundering drums, and augment it withstring arrangements, subtleelectro touches, andgospel choirs."[77]Entertainment Weekly's Kyle Anderson praised it as a "confident, unflinchingtour de force" and commented, "If her acclaimed 2009 debut,Lungs, was a scrappy shrine to survival and empowerment, its follow-up is abaroque cathedral, bedecked with ornate tapestries made of ghostly choirs,pagan-rhythmic splendor, and a whole lot of harp."[70]AllMusic critic James Christopher Monger wrote, "Bigger and bolder than 2009's excellentLungs,Ceremonials rolls in like fog over theThames, doling out a heavy-handed mix ofBrit-pop-infusedneo-soul anthems and lush, movie trailer-ready ballads that fuse thebluesy, electro-despair of Adele with the ornate,gothic melodrama of Kate Bush andFloodland-eraSisters of Mercy."[4] Margaret Wappler of theLos Angeles Times found that Welch had "found a way to honor herBjorkian appetites for lavishorchestral spectacle while finding the depth and subtlety of her voice".[73]
Barry Nicolson ofNME noted that "by taking what worked aboutLungs and amplifying those qualities to a natural, satisfying conclusion, Florence has made a near-greatpop record that should afford her the creative freedom to do whatever the hell she wants next time around."[74]Rolling Stone writerJody Rosen commented that the album contains "turbulentballads, powered by booming drums and vocal chorales rising like distant thunder, full of Welch'sbanshee wails. The music touches onCeltic melodies,bluesy rock stomps, nods to goth and gospel."[6]The Daily Telegraph'sNeil McCormick viewedCeremonials as "a giant, fluid, emotionally resonant album" and stated, "Contrary to the name she has given her band, the Machine feel organic and human, providing an epic, full-blooded soundtrack to Welch's voodoo, in which rhythm, melody and chanting are employed to drive out neuroses and insecurities, characterised as ghosts and devils."[69] Rob Harvilla ofSpin described Welch as "a bloodied, bloodying songbird in a gilded cage of immaculately crafted, slow-burn, chest-beating empowerment anthems, gripping steel bars that her elegantly volcanic voice could shred at any moment", adding, "She's so much better than her material that her material is rendered immaterial."[76]
Michael Hann ofThe Guardian concluded that the album "always sounds wonderful—producer Paul Epworth has created a warm, soft, four-poster featherbed of sound for Welch to emote over—but it never really satisfies. One yearns for Welch's wonderful voice to be delivering lines of more import than the nonsense she's often delivering here."[71] In a mixed review,Slant Magazine's Matthew Cole wrote that "[t]he first four tracks ofCeremonials are essentially flawless", but felt that the album "can't help but get weaker as it continues, a fact which owes less to the quality of the songwriting than to the album's length [...] and a far less dynamic second act."[78] Andy Gill ofThe Independent expressed, "[I]n cementing one style, some of the possibilities offered byLungs have been choked off. The only time [Welch] and The Machine stray from the formula is theKrautrock-discomotorik of 'Spectrum'; elsewhere, declamatorypiano chords and burringorgan underpin the banked, soaring vocals that are her trademark".[72]Pitchfork's Ryan Dombal argued, "Instead ofLungs' largely charming yet discombobulating diversity,Ceremonials suffers from a repetitiveness that's akin to looking at a skyline filled with 100-story behemoths lined-up one after the other, blocking out everything but their own size."[75]
Ceremonials was named the best album of 2011 byQ magazine.[79]Time magazine ranked it as the second best album of 2011, being behindAdele's21, stating, "Despite her penchant for emotive gloom, Welch's tales of heartache can be oddly uplifting; when she sings about darkness and demons, we know she will ultimately conquer them."[80]Entertainment Weekly, on its list of the 10 Best Albums of 2011, listed the album at number five and wrote, "A big believer inRed Sea-parting melodrama, she's got the orchestral grandeur to pull it off. Of course, it helps that she attacks the harp as if she were wielding an ax."[81]Billboard placed it at number eight on its list of the 10 Best Albums of 2011, noting that "Shake It Out" and "What the Water Gave Me" "possess an anthemic quality, but they're far from the only epic moments on therock-tinged record, which finds Welch channelingavant-pop luminaries likeAnnie Lennox and Kate Bush."[82]Slant Magazine includedCeremonials at number 22 on its list of The 25 Best Albums of 2011, commenting that the album is "steeped in melodrama, with pump organs, choirs, and strings expertly deployed as pure pomp on already rousing singles like 'Shake It Out' and 'No Light, No Light.' But Welch is perfectly capable of doing delicate too, as evidenced by the gorgeously textured lead single 'What the Water Gave Me' and 'Never Let Me Go,' while tracks like "Lover to Lover" are reminiscent of theEurythmics at their most soulful."[83]PopMatters ranked the album at number 25 on its list of The 75 Best Albums of 2011, calling it "an expansive album, haunted by tragedy but boldly offering a comforting embrace in reply."[84]
The A.V. Club named it the 26th best album of 2011 and claimed, "A perfect blend of majestic and morose,Ceremonials establishes Welch as one of the most boundary-pushing divas in the business."[85]Rolling Stone ranked the album at number 27 on its list of the 50 Best Albums of 2011, adding, "From 'Shake It Out' to the arena-scaleMotown of 'Lover to Lover', Big Red brings it again and again, choirs and string players backing a voice that soars so high, it makes them seem like ants on the ground below."[86]Clash, on its list of The Top 40 Albums of 2011, includedCeremonials at number 28 and opined that the album "heralded the triumphant return of one of Britain's most exciting pop stars. Bettering the sound she first developed onLungs, the only problem she faces now is deciding which of its massive songs to release as singles."[87] TheNME placed the album at number 31 on its list of the 50 Best Albums of 2011, writing that the album "amounted to pop in its purest sense, as something grand and strange and with ambitions higher than mere humanity, as the triple-headed priestess-muse Florence depicted on its sleeve suggested."[88]
The cover artwork forCeremonials was photographed by Florence and the Machine's longtime collaborator Tom Beard. In November 2019, it was announced that Beard's portrait of Welch for the album cover would be on permanent display at theNational Portrait Gallery (NPG) of London in their New Acquisitions exhibition.[91][92][93] According to the NPG, the portrait "signalled a new, sleeker aesthetic for Welch, inspired byArt Deco and early-twentieth-century fashion illustration."[93]
Ceremonials debuted at number one on theUK Albums Chart, selling approximately 38,000 copies in its first two days of release and 94,050 copies altogether in its first week.[94][95] It fell to number three the following week, selling 58,278 copies.[96] On 18 January 2013,Ceremonials was certified double platinum by theBritish Phonographic Industry (BPI),[97] and by June 2015, it had sold 715,275 copies in the United Kingdom.[98]
The album also debuted at number one in Australia, Ireland and New Zealand,[99][100][101] and was certified gold by theAustralian Recording Industry Association (ARIA) in its first week of sales.[101] It was ultimately certified quadruple platinum by the ARIA in 2023, signalling sales of 280,000equivalent units.[102] Selling 105,000 units in its opening week in the United States,Ceremonials entered theBillboard 200 at number six,[103] while debuting atop the Alternative Albums, Rock Albums and Digital Albums charts.[104][105][106] The album was certified platinum by theRecording Industry Association of America (RIAA) on 8 January 2015,[107] and had sold 1,002,000 copies in the US by March 2015.[108] As of May 2012,Ceremonials had sold 2 million copies worldwide.[109]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
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