.webp) | |
| Company type | Division |
|---|---|
| Industry | Automotive |
| Founded | 2025; 0 years ago (2025) |
| Founder | Akio Toyoda |
| Headquarters | Japan |
Area served | Worldwide |
| Products | Luxury vehicles |
| Parent | Toyota Motor Corporation |
| Website | century-100.com |
Century (Japanese:センチュリー,Hepburn:Senchurī) is a Japaneseluxury automobile brand ofToyota, slotted aboveLexus. It competes with rival premium luxury brands such asRolls-Royce,Maybach, andBentley.
The Century brand was spun off from Toyota in October 2025, previously being Toyota's flagship model; theToyota Century.
TheCentury nameplate had been used byToyota since 1967.[1] It was primarily sold in Japan in the luxury market.[2]
On October 16, 2025,Akio Toyoda, the chief business executive (chairman) of the Toyota Motor Corporation announced that the Century nameplate would be spun off into its own separate brand and that the Century would be slotted above Lexus. Additionally, the brand's identity will be focused on handcrafted ultra-luxury automobiles and will for the first time be sold globally, with a select few markets being testing grounds for further expansion.[3][4] It competes with other luxury brands such asRolls-Royce andBentley.[5][6]
Two of the pre-existing Century models, the Century sedan and Century SUV will fall under the umbrella of the Century marque.[7] Additionally, a Century coupeconcept is being planned as an additional third model.[8]
| Model | ||||||
|---|---|---|---|---|---|---|
| Sedans | ||||||
.jpg) | Century Sedan | |||||
| SUVs | ||||||
 | Century SUV | |||||
 | This article about a modern automobile produced after 1975 is astub. You can help Wikipedia byexpanding it. |
