 | |
| Manufacturer | Diageo |
|---|---|
| Origin | United States Virgin Islands |
| Introduced | 1944 |
| Alcohol by volume | 35% |
| Proof (US) | 70 (Original) |
| Colour | Golden |
| Variants |
|
| Related products | List of rum producers |
| Website | captainmorgan.com |
Captain Morgan is a brand of flavouredrums (including, in Europe, some rum-flavoured "premium spirit drinks") produced by British alcohol conglomerateDiageo. It is named after the 17th-centuryWelshprivateer of theCaribbean,Sir Henry Morgan.[1]
In 1944 theSeagram Company started manufacturing the Captain Morgan brand ofrum.[2] In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.[3] In 2001 the Captain Morgan brand was sold toDiageo, a multinational drinks company based in London.[4] On 15 April 2005, Captain Morgan Tattoo Black Spiced rum and its claimed 'sweet-to-heat'finish became another addition to the Captain Morgan line. Captain Morgan was, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide in 2007. In 2007[update], 7.6 million 9-litre cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.[5]
In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donateUS$10,000 (equivalent to $14,656 in 2024) to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration byBrent Celek of thePhiladelphia Eagles.[6]
In 2010, two US territories, Puerto Rico and theUnited States Virgin Islands argued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons.[7] The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.[8]
In 2014, Diageo Canada filed atrade dress infringement lawsuit againstHeaven Hill Distilleries Inc, claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark.[9] Diageo Canada won the lawsuit in 2017.[10]
In 2020, the brand launched a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, Czechia, and Germany.[11]
Before and after the2015 SummerSlam event,John Cena used the brand as a nickname forSeth Rollins duringWWE'sMonday Night Raw.[16][17]
In 2016, Diageo created special limited edition bottles to commemorateWes Morgan captainingLeicester City F.C. to the2015–16 Premier League title.[18]
A technique fordislocated hipreduction is named after the pose on the bottle label which a surgeon can mimic.[19]
{{cite web}}: CS1 maint: numeric names: authors list (link)I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!
John: "do I have a match against Captain Morgan ... atNight of Champions ... for the United States Championship?" Stephanie: "Yes."
Media related toCaptain Morgan at Wikimedia Commons