| Company type | Subsidiary |
|---|---|
| Industry | Textile,footwear |
| Founded | 2011; 14 years ago (2011) |
| Founder | George Altirs |
| Headquarters | , United States |
Area served | Americas, Europe, Middle East, Africa |
Key people | George Altirs (CEO) |
| Products | Apparel,footwear,sportswear,sports equipment |
| Parent | GMA Accessories Inc. |
| Subsidiaries | Capelli New York (USA) GMA Shanghai (China) Capelli Europe (Europe) |
| Website | capellisport.com |
Capelli Sport is an Americansportswear andfootwear company based inNew York,United States, subsidiary of the GMA Accessories Inc.[1] Founded in 2011 by Lebanon-born and New York–based entrepreneur George Altirs,[2] Capelli Sport also has locations inEurope, theMiddle East, andAfrica under Capelli Europe GmbH, and inChina under GMA Shanghai.[1][3]
Capelli Sport has focused on thesoccer market,[4] producingkits, goalkeeper gloves, andballs, as well ascasual wear – such as t-shirts, hoodies, jackets and leggings – andaccessories, such as bags and hats.[5] Capelli'sfootwear products includesneakers andfootball boots.[5]
Capelli Sport has equipped various soccer teams, most notablyAEK Athens,MSV Duisburg,SV Austria Salzburg, theLebanon national team,[1] and theSerbia national team.[6] They also own shares in Danish clubHB Køge and German club MSV Duisburg, among others.
On January 24, 2017, Capelli Sport signed a corporate partnership with theRochester Rhinos, aUnited Soccer League team, and their stadium was renamedCapelli Sport Stadium.[7]
On July 1, 2019, Capelli Sport and Danish football clubHB Køge announced that Altirs had purchased a 76% stake in the club, taking controlling ownership of both its men's andwomen's sides.[8] Since January 20, 2021, Capelli Sport has held 40.1% of the shares of Germansoccer clubMSV Duisburg.[9]
On May 27, 2025, Capelli Sport restructured its ownership in HB Køge to fully separate its men's and women's sides. It then sold 100% of the club's women's side to Ballard Capital, an investment company owned and operated byAngie and Chris Long, owners of the American professional clubKansas City Current competing in theNational Women's Soccer League. The acquisition fully separated the women's club's business from the men's club's and parent organization's, both of which Capelli Sport retained.[10][11]