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Cannabis advertising

From Wikipedia, the free encyclopedia
Advertising of cannabis products to consumers
Cannabis advertising on a billboard inSeattle

Cannabis advertising is theadvertising ofcannabis products to consumers by thecannabis industry through a variety ofmedia. It is regulated in the U.S. by individual states. Some or all forms of cannabis advertising arebanned in many countries.

Severely limiting advertising is considered part of a "grudging toleration" approach to cannabis.[1]

TheBeckley Foundation created New Draft Framework Convention on Cannabis Control in 2010 with Comprehensive ban proposal[2][3]

California specifically prohibits false health claims in advertising,[4] as does Washington State.[5] Washington also prohibits advertising to children and "depictions of cannabis plants".[5][6]

A form ofcross-promotion for cannabis and fast food was used in three CaliforniaJack in the Box locations in conjunction with the January 1, 2018 cannabis legalization underProposition 64.[7][8][9][10]

Mail delivery of print advertising for cannabis is prohibited by U.S. federal regulations and laws,[11] and traditional print media may face "fear of driving away other advertisers",[12] creating an advertising market in localalternative newsweeklies.[13]

Canada's national cannabis legalization imposes strict rules on advertising "similar to those governing the sale of cigarettes".[14]

Anti-cannabis advertising

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Anti-cannabis advertising campaigns, usually run aspublic service announcements, have included theStoner Sloth campaign in Australia, DrugsNot4Me in Canada,[15] and several campaigns created byPartnership for a Drug-Free America including the "pot surgeon" PSA from the 1990s.[16][17]

Cannabis advertising campaigns

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  • Medmen's "Forget Stoner" Campaign (Created by B.J. Carretta)[18]
  • Weedmaps' #weedfacts Campaign[18]

See also

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References

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  1. ^Marlatt, Larimer & Witkiewitz 2011, p. 160.
  2. ^Room 2010, p. 173.
  3. ^"New Draft Framework Convention on Cannabis Control". Archived fromthe original on 2017-11-30. Retrieved2017-12-27.
  4. ^"Marijuana Marketing: The Do's and Don'ts of Cannabis Advertising in California",The National Law Review, March 5, 2018
  5. ^abWashington Administrative Code 314-55-155 administrative law covering advertising in Washington
  6. ^"Frequently Asked Questions About Marijuana Advertising".Washington State Liquor and Cannabis Board. Archived fromthe original on 2017-08-19.
  7. ^Bloomberg via The Cannabist
  8. ^Fresno Bee
  9. ^Cannabis Dispensary
  10. ^Food & Wine magazinecoveredArchived 2017-12-26 at theWayback Machine
  11. ^"Newspapers with marijuana ads can't be mailed, feds warn",The Oregonian, December 2, 2015
  12. ^Marijuana helps grow newspaper business: Alternative weeklies are benefiting from medical marijuana advertising, MSNBC.com, July 5, 2011
  13. ^O’dea, Meghan (June 3, 2024)."Natural Allies: The Symbiotic Relationship Between Alt-Weeklies, Wellness and Cannabis".Grasslands.There is often less need to persuade editors at alt-weeklies that cannabis products or independent local food brands are deserving of coverage than those at more traditional—and corporate—daily newspapers and mainstream magazines. They are also more likely to accept paid ads from cannabis brands, as long as they comply with state and local cannabis advertising rules, that is.
  14. ^Greg Quinn (January 19, 2018),Canada's strict branding and advertising rules will try to take fun out of legal weed, Bloomberg – viaThe Cannabist /The Denver Post
  15. ^Ti, Lianlian; Fast, Danya; Small, William; Kerr1, Thomas (January 13, 2017), "Perceptions of a drug prevention public service announcement campaign among street-involved youth in Vancouver, Canada: a qualitative study",Harm Reduction Journal,14 (3): 3,doi:10.1186/s12954-017-0132-7,PMC 5237277,PMID 28086787{{citation}}: CS1 maint: numeric names: authors list (link)
  16. ^Sullum, Jacob (December 1, 2006),"Fried messages: your brain on anti-drug ads. (Office of National Drug Control Policy launches National Youth Anti-Drug Media Campaign)",Reason, archived fromthe original on November 19, 2018
  17. ^Claire Downs (September 20, 2016),"The Most Hilariously Inaccurate Anti-Weed PSAs",Merry Jane
  18. ^abFoley, Erin (2020-10-21)."3 Brands That Crushed Their Cannabis Marketing Strategy".okwrite. Retrieved2021-12-01.

Sources

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Further reading

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External links

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