CITE-FM

Montreal,Quebec
Broadcast area	Greater Montreal
Frequency	107.3MHz (FM) (HD Radio)
Branding	107,3Rouge
Programming
Language	French
Format	Adult Contemporary (French) HD2:CJAD (EnglishTalk) HD3:CKGM (EnglishSports)
Ownership
Owner	Bell Media (Bell Media Radio)
Sister stations	CFCF-DT,CHOM-FM,CJAD,CJFM-FM,CKGM,CKMF-FM,CFJP-DT
History
First air date	May 7, 1977; 48 years ago (1977-05-07)
Call sign meaning	"Cité", aFrench translation of "city" (acute accent is part of branding but not official calls)
Technical information
Class	C1
ERP	42,900watts
HAAT	297 meters (974 ft)
Links
Webcast	Listen Live
Website	iheartradio.ca/rouge-fm/rouge-fm-montreal

CITE-FM (107.3MHz) is aFrench-languageradio station inMontreal,Quebec, Canada. Owned and operated byBell Media, it airs anadult contemporaryformat. It is also theflagship station of the "Rouge FM" network, which operates across Quebec and in theOttawa-Gatineauradio market. Thestudios and offices are located at the Bell Media building at 1717Boulevard René-Lévesque East inDowntown Montreal.

CITE-FM has aneffective radiated power (ERP) of 42,900watts, using anomnidirectional antenna from theMount Royalcandelabra tower. It broadcasts in theHD Radio hybrid format, with its HD2subchannel rebroadcasting 800CJAD'stalk format and its HD3 subchannel airingCKGM'ssports format.

CITE-FMsigned on the air on May 7,1977 as asister station to 730CKAC, owned byTelemedia.^[1] While it was still being approved and built, the station was calledCKAC-FM, though it would instead go on the air asCITE-FM. The previous year, a co-owned FM station inSherbrooke at 102.7 began using the call letters CITE-FM. With the sign-on of 107.3 in Montreal, the Sherbrooke station becameCITE-FM-1. That "-1"suffix usually indicates a full-time rebroadcaster of the non-numbered station, though CITE-FM-1 continued to have its own local personalities and advertising with a similarplaylist. CITE-FM-1 is also easily heard in the eastern portion of the Montreal market, and Telemedia likely used the similar call letters for overall ratings purposes involving both stations. Currently, CITE-FM-1simulcasts some programming from Montreal but retains its own local advertising and some local personalities.

Telemedia originally planned CITE-FM to be on 93.5 MHz, but theCanadian Radio-television and Telecommunications Commission instead arranged forCBM-FM to shift from 100.7 MHz to 93.5  MHz to accommodateCBF-FM. Telemedia then took the 107.3 allocation instead.

CITE-FM aired abeautiful music format asRadio-Cité. It played instrumentalcover versions of popular songs, along with some French and Englishmiddle of the road (MOR) vocals. Over time, to attract younger listeners, the number of vocals increased while the instrumental music was scaled back.

In 1990, CITE-FM completed its move from instrumental to vocal music, switching to asoft adult contemporary format. "Radio-Cité" was renamedCité Rock-Détente. Telemedia's radio stations inQuebec and theMaritimes were purchased in 2002 byAstral Media.^[2] CITE-FM became thesister station of Astral'sCKMF-FM. Because of federal competition laws, Astral Media was not permitted to keep 730 CKAC. Following the transaction, CITE-FM left the CKAC building that was on the corner ofSainte-Catherine Street andPeel Street, relocating to CKMF's building at the corner ofRené Lévesque Boulevard andPapineau Avenue.

In 2004, Astral revamped the Rock Détente network with a new logo. This resulted in Cité Rock-Détente being renamed as simply "107,3 RockDétente." The station no longer uses its call letters on the air, except when required by CRTC regulations.

On August 18, 2011, at 4:00 p.m.EDT, the station ended its 21-year run with the "RockDétente" branding. All "RockDétente" stations, including CITE, were rebranded asRouge FM.

The last song under "RockDétente" was "Pour que tu m'aimes encore" byCeline Dion, followed by a tribute to RockDétente's 23-year history. The first song under "Rouge" was "I Gotta Feeling" byBlack Eyed Peas.

The following stations are known rebroadcasters of CITE-FM:^[3]

CITE-FM-1, a Rouge FM station inSherbrooke, is not a rebroadcaster, but a separate station, despite the call sign suggesting otherwise.CITE-FM-2, also serving Sherbrooke, is a low-powered repeater of CITE-FM-1.

• 107,3 Rouge
• CITE-FM at The History of Canadian Broadcasting by theCanadian Communications Foundation
• CITE-FM in the REC Canadian station database

45°30′20″N73°35′30″W / 45.50556°N 73.59167°W /45.50556; -73.59167

• HD Radio stations
• Bell Media radio stations
• French-language radio stations in Quebec
• Radio stations established in 1977
• Radio stations in Montreal
• Soft adult contemporary radio stations in Canada
• 1977 establishments in Quebec

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• Articles with short description
• Short description matches Wikidata
• Articles using infobox radio station
• Coordinates on Wikidata