 | |
| Broadcast area | Edmonton Metropolitan Region |
|---|---|
| Frequency | 104.9MHz (FM) |
| Branding | 104.9Virgin Radio |
| Programming | |
| Format | Top 40/CHR |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | |
| CFBR-FM,CFRN-DT | |
| History | |
First air date | 1978 (AM) 1994 (FM) |
Former frequencies | 1070kHz (AM) (1978–1988) 1200 kHz (1988–1994) |
| Technical information | |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 200.5 meters (658 ft) |
Transmitter coordinates | 53°27′47″N113°20′6.5″W / 53.46306°N 113.335139°W /53.46306; -113.335139 |
| Links | |
| Webcast | Listen Live |
| Website | iheartradio.ca/virginradio/edmonton |
CFMG-FM (104.9MHz) is a Canadianradio station, broadcasting fromEdmonton,Alberta. Branded as104.9Virgin Radio, the station airs aTop 40/CHRformat.
St. Albert Broadcasting Ltd. launched the station in1978 playing "oldies" from offices and studios just north of Edmonton inSt. Albert. The original frequency was 1070kHz with the callsignCKST.
Undated, Balsa Broadcasting Corporation acquired St. Albert Broadcasting Ltd.
In1988, Balsa Broadcasting Corporation received approval to change CKST's AM frequency from 1070 kHz to 1200 kHz[1] and changed callsigns toCHMG the same year. Balsa Broadcasting Corporation received approval move CHMG from AM 1200 kHz to its current FM frequency at 104.9 MHz in1994.[2]
In1995, CHMG changed to its current callsign,CFMG-FM. At the same time, the station shifted to anadult contemporary format, branded as104.9EZ Rock. Programmed by longtime broadcaster Tammy Cole, "EZ Rock" was a station designed to appeal to office work environments. Music was slanted towards female listeners 25–54 years old.
On August 2, 1996, the CRTC approved the application for authority to acquire the assets of the radio programming undertaking CFMG-FM St. Albert from Balsa Broadcasting Corp to Telemedia Communications Inc.[3]
On April 19, 2002, the CRTC approved the applications by Standard Radio Inc. (Standard) to acquire from Telemedia Radio Inc.[4]
On September 28,2007, theCRTC approved the sale of CFMG and all Standard Radio assets toAstral Media.[5]
Astral changed the logo of the station in September2010; however, theadult contemporary format is unchanged while continuing to say the decimal point on the station ID. In addition, most of theclassic hits were dropped.
On June 27, 2013, the CRTC approved an application by Astral Media inc. (Astral) and its licensed broadcasting subsidiaries for authority to change the effective control of Astral’s broadcasting undertakings to BCE Inc. (Bell Media).[6]
On February 4,2011, CFMG flipped toTop 40/CHR as104.9Virgin Radio. The last song on "EZ Rock" was "The Boys Of Summer' byDon Henley, while the first song on "Virgin" was "Firework" byKaty Perry. This left Edmonton with noadult contemporary station for 51 days untilCKEA-FM droppedadult album alternative forAC (which has since shifted toadult hits).
CFMG, during its finaladult contemporary week, did list itsCHR adds onMediabase's Canadian adult contemporary panel. A week after the station flipped formats, the station was delisted from Mediabase's station adds. As of March 2011, CFMG joinedCHBN-FM on theMediabaseCHR panel.
CFMG is the third "Virgin" station in Canada to have a mainstreamTop 40 format, the first being atCalgary'sCIBK-FMthe year before, and inToronto atCKFM-FM in2009.
Every year for one week, along with sister stationsCFBR-FM andCFRN, CFMG presents, Stollery Week, a week long fundraiser for theStollery Children's Hospital. In past years all three stations had broadcast live for 2 days from the Stollery Children's Hospital. In year one, $300,000 was raised for the Pediatric Oncology Unit; in year two, EZ Rock and her sister stations raised $500,000 for Research.[citation needed]
The last ratings period when CFMG was anadult contemporary station (October/10 - January/11) placed the station at #4 with a 7.4 share. In the first ratings period as "Virgin" (February - May/11), the station plummeted to #14 and with a 2.6 share. The Fall 2011 BBM Canada ratings book has the station up to #11 with a 4.9 share.[7]
As of February 28, 2021, CFMG is the 15th-most-listened-to radio station in the Edmonton market according to a PPM data report released byNumeris.[8]
